Coloplast signs agreement with Novation, the largest GPO in the U.S.

     Coloplast signs agreement with Novation, the largest GPO in the U.S.

Agreement brings Coloplast's most innovative technologies to more than 2,500
additional hospitals and their patients

PR Newswire

MINNEAPOLIS, Jan. 7, 2013

MINNEAPOLIS, Jan. 7,2013 /PRNewswire/ --Coloplast U.S. today announced that
the company has signed a three year agreement with Novation, the largest
healthcare supply chain expertise and contracting company for the more than
65,000 acute and non-acute members of four U.S. national healthcare alliances.

The agreement will offer Coloplast's technologies to the more than 2,500
hospitals served by Novation, nearly doubling the company's current U.S.
reach. This will offer Coloplast's most innovative technologies in Ostomy Care
to 80 percent of the U.S. market. It includes the SenSura® product line and
SenSura® Mio, an advanced colostomy appliance that uses BodyFit ™ technology
to adjust to individual body types and takes security to a new level.

"Our mission is to make life easier for people with very personal and private
medical conditions. We know that our products make a real and important
difference in people's lives. Starting today, more Americans will have access
to the most innovative technologies in Ostomy Care," said Claus Bjerre,
President, Chronic Care, Coloplast Corp.

"We are very pleased with our agreement with Novation, which we are confident
will benefit the members they serve and the people who rely on our products
every day," Bjerre said. "Furthermore, the agreement will accelerate our sales
process and increase our visibility in the market, creating a stronger
competitive platform for growing our U.S. business."

The agreement is for three years, starting 1 January 2013 and ending on 31
December 2015.

About Novation

Novation is the leading healthcare supply chain expertise and contracting
company for the more than 65,000 members of national healthcare alliances VHA
Inc. and UHC, two national health care alliances, Children's Hospital
Association, an alliance of the nation's leading pediatric facilities, and
Provista, LLC. Novation provides alliance members with sourcing services, as
well as information and data services.

Novation serves healthcare markets such as acute hospitals and systems,
academic medical centers, ambulatory care, physician clinics, home health and
long-term care facilities. VHA, UHC, and Provista members used Novation
contracts to purchase more than $40 billion in 2011.

To learn more about Novation, visit www.novationco.com

About Coloplast

A Danish based medical device company with its United States headquarters in
Minneapolis, Coloplast develops medical devices and services designed to make
life easier for people with very personal and private medical conditions. We
start by listening to our users to better understand their needs, and then
respond by bringing the best ideas to market in the form of medical devices
and service solutions.

Coloplast's businesses include ostomy care, urology care, continence care, and
wound and skin care. With the development of a strong portfolio of new
products and investments in a professional sales force, Coloplast now employs
around 8000 people worldwide. In 2012, Coloplast received global recognition
for having the best corporate reputation among patients (PatientView), and for
being the Most Ethical (Ethisphere Institute) and Most Sustainable (StoreBrand
Bank) company.

To learn more about Coloplast, visit www.us.coloplast.com

SOURCE Coloplast

Website: http://www.us.coloplast.com
Website: http://www.novationco.com
Contact: U.S., Ayme Zemke, Public Relations, +1-651-789-2235,
anelson@beehivepr.biz; orOUTSIDE U.S., Ulla Lundhus, Head of Media and
Positioning, Coloplast, +45 4911 1929, dkul@coloplast.com, or INVESTOR
RELATIONS, Ian Christensen, Vice President, Investor Relations, Coloplast ,
+45 4911 1301, dkisec@coloplast.com