CSR Shakes up Video Gaming Industry with aptX® Low Latency Demo at CES

  CSR Shakes up Video Gaming Industry with aptX® Low Latency Demo at CES

 CSR Enables New Market for Bluetooth® Technology by Breaking Barrier between
                       Wireless Audio and Gaming Worlds

2013 International CES 2013 International CES:CSR

Business Wire

LAS VEGAS -- January 7, 2013

In what is believed to be the first practical demonstration using Bluetooth®
to deliver action- synchronised, high-quality audio to a wireless gaming
headset, CSR plc (LSE: CSR; NASDAQ: CSRE) today broke the barrier that has
separated the Bluetooth wireless audio and gaming worlds. By overcoming
Bluetooth’s inherent inability to allow users to play games interactively with
synchronised high-quality audio and visual action, the CSR aptX® Low Latency
codec at the heart of the demonstration is designed to open the door to new
markets for Bluetooth technology, making it possible for manufacturers to
create “universal” headphones and headsets that can be used both for
high-fidelity wireless audio and gaming applications.

“By eliminating synchronisation issues our aptX Low Latency technology enables
makers of gaming equipment to take advantage of the economies of scale offered
by high volume Bluetooth silicon solutions, and allows all equipment makers to
create dual-use products, resulting in greater competition and the associated
benefits for consumers,” explained Jonny McClintock, director of aptX sales
and marketing at CSR. “Dual-use products like these would allow gamers, for
example, to use their smartphones with their gaming headset, or use the same
headset for gaming and then listening to high-fidelity stereo music streamed
wirelessly from a mobile device. With this disruptive technology, the two
markets now become one.”

Beyond dedicated gaming consoles, more and more people are using their
smartphones and tablets to play games, according to McClintock, and the need
for a universal wireless headset becomes obvious.

Bluetooth wireless links for high-quality audio can have an inherent latency
of more than 150 ms. For streaming applications where the latency is
continuous (such as movie video) this can be compensated for in various ways,
but in gaming environments, the gun shots, bomb blasts and other sound effects
are intermittent and unpredictable, making compensation unfeasible.

CSR aptX Low Latency for Bluetooth enables a latency of just 32 ms, well under
the 45 ms recommended latency for audio/video applications. Before CSR aptX
Low Latency, the only practical way to achieve acceptable quality audio and
video sync wirelessly in a gaming environment was to utilise a proprietary
low-latency radio link, but proprietary radio technology is incompatible with
the Bluetooth technology already used to stream audio from millions of
smartphones, tablets, laptops and other sources.

Any Bluetooth headphone or headset equipped with the CSR aptX Low Latency
codec will be able to be used both for high-fidelity audio and gaming, opening
the door to new market opportunities for audio equipment and gaming equipment
makers.

Game console makers will no longer need an additional proprietary radio
solution just for headset connectivity, enabling them to use a single CSR8670™
device, for example, for all their Bluetooth connectivity needs, including
headset, wireless controllers and even connectivity to mobile devices.

A private, invitation-only demonstration of a gaming application using CSR
aptX Low Latency (running on a CSR8670™ SoC) is taking place during the
International CES 2013 show in the Springhill Suites, Las Vegas Convention
Center, January 8-11. The demonstration will show an aptX-enabled Bluetooth
wireless headset and associated USB dongle attached to a commercial gaming
console with two players interacting as if they were in different locations.
CSR will also be demonstrating aptX Low Latency for video, showing how it can
deliver audio wirelessly while maintaining sync with the video. Attendees
wishing to view the private demonstration should contact CSR for an
invitation.

All CSR’s news at CES can be found on its online press kit:
http://www.tradeshownews.com/events/2013-International-CES/CSR/

                                     ###

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimised
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at www.csr.com. Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to the CSR
aptX Low Latency codec , and its performance characteristics in
Bluetooth-enabled wireless audio and gaming products, and other future events
and their potential effects on CSR. These forward-looking statements can be
identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to
enhance,’ ‘enables,’ 'designed to', and other similar expressions regarding
the performance characteristics of the CSR aptX Low Latency codec, and its
performance characteristics in consumer electronics products, and their
potential effects on CSR. Any future release of the CSR aptX Low Latency codec
or consumer electronics products containing such technology, related products
or modifications to such products’ capability, functionality or features are
subject to ongoing evaluation by CSR and its customers, and may or may not be
implemented and should not be considered firm commitments by CSR or its
customers and should not be relied upon in making purchasing decisions. Such
forward-looking statements represent the current expectations and beliefs of
management of CSR, and are based upon numerous assumptions regarding CSR’s
business strategies and the environment in which CSR will operate and
therefore involve a number of known and unknown risks, contingencies,
uncertainties and other factors, many of which are beyond the control of CSR,
including, but not limited to, those detailed from time to time in CSR’s
periodic reports (whether under the caption Risk Factors or Forward Looking
Statements or elsewhere), which are available at the SEC’s web site
http://www.sec.gov. Each forward looking statement speaks only as of the date
hereof. CSR does not undertake to release publicly any updates or revisions to
any forward looking statements contained herein, otherwise than required by
law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

Contact:

US:
Lori Evans
Evans Public Relations
+1 (650) 200-5891
csr@evanspublicrelations.com
UK:
Sally Brown
Rocket Communications
+44(0)845 370 7024
csr@rocketcomms.net
 
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