Actress Kaley Cuoco Makes Her Super Bowl Debut In A Toyota Spot
Public Will Have Opportunity to Submit Photos via Social Sharing to Appear in
TORRANCE, Calif., Jan. 7, 2013
TORRANCE, Calif., Jan. 7, 2013 /PRNewswire/ -- Kaley Cuoco, star of the
award-winning CBS show "The Big Bang Theory," has a busy roster this year,
including a debutin Super Bowl XLVII commercial for Toyota Motor Sales, USA,
Inc. Sweetening the pot for fans of Kaley and Super Bowl fans alike, the
public will be offered a chance to"Get In The Big Game" and have their
picture appear in the Toyota spot. From Jan. 4 until Jan. 12, fans can submit
photos of themselves to Instagram or Twitter with the hashtag #wishgranted for
a chance for their image to appear in Toyota's Super Bowl commercial on Feb.
3.One photo will be selected and placed in the reveal of the commercial
during the first quarter of the game.
"Not only are we pumped to have Kaley as part of our Super Bowl commercial,
but we're also excited to give fans a chance to have their photo appear in a
nationally televised Toyota spot during one of the biggest sporting events of
the year," said Jack Hollis, Vice President of Toyota Division Marketing at
Toyota Motor Sales, USA, Inc. "We look forward to sharing our commercial with
the millions of viewers who tune in to watch the ultimate football showdown."
While details about the creative elements of the campaign will not be released
until closer to its air date, the humorous nature of the commercial made
Cuoco, with her comedic television background, ideal for the role.
"When I saw the concept for the commercial, I knew it was something I wanted
to do," said Cuoco. "I've had a great time filming and am excited to see the
For official rules and more information about "Get In The Big Game," visit
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than two million vehicles in 2011. Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit www.toyota.com or www.toyotanewsroom.com.
About Kaley Cuoco
Kaley Cuoco has been fixture on the small and silver screen for over a decade
and has proven to be one of Hollywood's most sought-after talents. Cuoco is
best known for her portrayal of "Penny" on the CBS comedy "The Big Bang
Theory." Currently in its sixth season, the Chuck Lorre created sitcom has
received Emmy, Golden Globe and SAG Award nominations for the past two years
and continues to bring in top ratings every week.
SOURCE Toyota Motor Sales, U.S.A., Inc.
Contact: Sona Iliffe-Moon, Toyota Motor Sales, U.S.A. Inc.,
firstname.lastname@example.org, +1-310-468-6721; Shand Spencer, Saatchi LA for
Toyota, email@example.com, +1-310-214-6362
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