McAfee and Intel Redefine Consumer Security

  McAfee and Intel Redefine Consumer Security

  McAfee’s New Digital Life Protection Service Available in Beta to Partners

Business Wire

LAS VEGAS -- January 7, 2013

McAfee and Intel today announced their commitment to lead in delivering
innovative security solutions aimed at protecting a consumer’s entire digital
life, reflecting the broad adoption and usage of personal devices. Together
with Intel, McAfee is redefining the consumer security experience with a focus
on safeguarding consumer devices, securing personal data and protecting
identities online. This user-centric approach will deliver a comprehensive and
valuable service offering that helps meet the evolving needs of consumers as
they enjoy their digital lives, anywhere, from any device. The first of these
personalized security offerings from McAfee is available in beta to partners,
with a consumer version of the product available mid-year 2013.

The explosion in connected devices and the availability of online content and
services has consumers spending more of their lives online. Always-connected
consumers who are shopping, banking, and sharing information online have an
unprecedented amount of their personal and financial information at risk to
increasingly sophisticated attacks and scams. Because of these new usages and
the resulting distribution of personal information, a more comprehensive
approach to security is required to protect consumers.

A New Approach for a New Computing Paradigm

“As consumers live their lives online and use two, three, or more different
types of devices to accommodate their online lifestyles, their needs are
evolving,” said Gary Davis, vice president of consumer marketing for McAfee.
“Given this paradigm shift, McAfee is relentlessly focused on keeping
consumers’ online lives safe so every user can fully explore the possibilities
of today’s digital age. It is no longer good enough to just protect a device
from a particular piece of malware; instead we need to protect what a consumer
does online no matter the device or where it is used.”

Key attributes of consumer-centric online security and safety include:

  *Safeguarding Devices: Comprehensive protection for PCs and Macs, along
    with mobile devices, such as smartphones and tablets. Increased security
    services will be available “cross-device” and in the cloud, enabling for
    consumers to utilize capabilities from any device at any time.
  *Identity Protection: A user-centric approach to security incorporates
    solutions to protect identity and personal information from theft and
    misuse so that consumers can have confidence their identity remains safe
    and trusted. Plus, safe access destinations and services on the Internet.
  *Personal Data Security: Simplified security technologies that ensure
    personal data remains personal, whether it’s stored on a device or stored
    in the cloud.

“Security is an essential component of any computing experience,” said Don
Harbert, general manager, Security Software and Services Division at Intel.
“Bringing technologies and innovations from McAfee and Intel together allows
us to further strengthen our leadership in protecting and enhancing the
digital lives of consumers.”

Exclusive Beta Available to Consumer Partners

At CES, McAfee partners will be given demonstrations of the consumer benefits
of the new personalized security solutions and the value they will add to
consumers digital lives. Invite-only demonstration will take place at McAfee
Central located inside the Delmonico Steakhouse in the Venetian.

For more information on personalized consumer security visit

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers
businesses, the public sector, and home users to safely experience the
benefits of the Internet. The company delivers proactive and proven security
solutions and services for systems, networks, and mobile devices around the
world. With its Security Connected strategy, innovative approach to
hardware-enhanced security, and unique Global Threat Intelligence network,
McAfee is relentlessly focused on keeping its customers safe.

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the
United States and other countries. Other names and brands may be claimed as
the property of others.


Jaime Le, 408-346-5276
Suzy Greenberg, 503-696-5072
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