FUJIFILM announces two new X cameras that deliver the world's fastest autofocus speeds

FUJIFILM announces two new X cameras that deliver the world's fastest 
autofocus speeds 
New advanced sensors and EXR Processor II improve resolution and reduce noise 
for amazing images 
MISSISSAUGA, ON, Jan. 7, 2013 /CNW/ - FUJIFILM Canada announces two new 
additions to their highly acclaimed X Series line-up: the new, 
professional-grade FUJIFILM X100S digital camera, and the new FUJIFILM X20 
digital camera. 
"The new FUJIFILM X cameras blend the award-winning performance of the 
X-Series with classic design and easy operation for a truly pleasing 
photographic experience," says Greg Poole, Vice President, Imaging and 
Recording Media Products, FUJIFILM Canada. "By incorporating new sensors and 
processors, the X100S and the X20 achieve amazing speed and razor sharp image 
The FUJIFILM X100S combines high-performance Fujifilm components that together 
defy ordinary digital camera limitations, and give photographers a unique, 
professional digital camera experience. With the new technologically advanced 
APS-C X-Trans CMOS II Sensor and improved EXR Processor II, the X100S is 
capable of one of the world's fastest autofocus speeds of up to 0.08 
seconds((*1)). They also increase its image resolution by 25%((*2)) and reduce 
noise by 30%((*3)) over the first generation X100. The FUJINON 23mm F2 fixed 
lens delivers amazing image quality from edge to edge. 
For complete press release and specs, visit www.fujifilm.ca/x100S
Or view the Fuji Guys video at: http://youtu.be/OrUrwrjx6Qw 
The new FUJIFILM X20 features an advanced 12MP 2/3" X-Trans CMOS II Sensor and 
the EXR Processor II to deliver one of the world's fastest autofocus speed of 
up to 0.06 seconds((*1)). 
The X20 also features a newly developed, advanced optical viewfinder with a 
Digital Trans Panel that displays critical imaging information that syncs 
perfectly with the manual zoom lens. 
The X20 achieves improvements in reduced noise, as well as higher resolution, 
thanks to its new X-Trans CMOS II Sensor. By combining the X-Trans filter 
array and removal of the Optical Low Pass Filter (OLPF), the X20 delivers: 
--  30% better noise reduction(*2) compared to the FUJIFILM X10 
--  20% higher image resolution(*2) over the FUJIFILM X10 
For complete press release and specs, click www.fujifilm.ca/x20.
Or view the Fuji Guys video at http://youtu.be/1O4SRrqjB40 
*1 Fujifilm research as of November 2012. Compared with other digital cameras 
equipped with an 4/3-inch sensor or larger, based on CIPA standards, and 
conducted in High Performance mode with AREA-AF. Comparison models include the 
Canon EOSKissX6i, EOS5DMarkⅢ, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony 
NEX-7, NEX-6, α77, RX100, HX30V. 
*2 Fujifilm research. Compared with X100 and conducted in F16. 
*3 Compared with FUJIFILM X100. 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM 
Holdings America Corporation consists of five operating divisions and one 
subsidiary company. The Imaging Division sells consumer and commercial 
photographic products and services including film, one-time-use cameras, 
online photo services and fulfillment, digital printing equipment and service. 
The Electronic Imaging Division markets consumer digital cameras. The Motion 
Picture Division provides motion picture archival film, and the Graphic 
Systems Division supplies products and services to the printing industry. The 
Optical Devices Division provides binoculars, and optical lenses for closed 
circuit television, videography, cinematography, broadcast and industrial 
markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and 
services. For more information, please visit www.fujifilmusa.com/northamerica, 
or go to www.twitter.com/fujifilmusto follow Fujifilm on Twitter. To receive 
news and information direct from Fujifilm via RSS, subscribe at 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and 
leading-edge products to a broad spectrum of industries, including electronic 
imaging, digital printing equipment, medical systems, life sciences, graphic 
arts, flat panel display materials, and office products, based on a vast 
portfolio of digital, optical, fine chemical and thin film coating 
technologies. The company was among the top 10 companies around the world 
granted U.S. patents in 2011, and in the year ended March 31, 2012, had global 
revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship 
and good corporate citizenship. For more information, please visit 
* At an exchange rate of 79 yen to the dollar 
All product and company names herein may be trademarks of their registered 
Celine Rouzaud MSL Canada (416) 847-1311 celine.rouzaud@mslgroup.com   
Sabrina Ramlall MSL Canada (416) 847-1317 sabrina.ramlall@mslgroup.com   
Video with caption: "Video: The Fuji Guys explain the features of the NEW 
X100S". Video available at:  http://youtu.be/OrUrwrjx6Qw 
Video with caption: "Video: The Fuji Guys explain the features of the NEW 
X20". Video available at:  
Image with caption: "NEW X20 available in Spring 2013. (CNW Group/FUJIFILM 
Canada Inc.)". Image available at:  
Image with caption: "NEW X100S available in Spring 2013. (CNW Group/FUJIFILM 
Canada Inc.)". Image available at:  
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-0- Jan/07/2013 21:29 GMT
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