Goldman Sachs Leads $54 Million Investment in Infusionsoft

          Goldman Sachs Leads $54 Million Investment in Infusionsoft

Infusionsoft positioned to dominate the market of all-in-one sales and
marketing software for small businesses, with 12,000 customers and fast growth

PR Newswire

CHANDLER, Ariz., Jan. 7, 2013

CHANDLER, Ariz., Jan. 7, 2013 /PRNewswire/ --Infusionsoft today announces $54
million in growth capital financing from Goldman Sachs. The company will use
the funds to ramp up product development, accelerate marketing and sales, and
to grow its partner and education programs in the U.S. and internationally.
Infusionsoft's all-in-one sales and marketing software combines CRM, marketing
and e-commerce, and is designed specifically to help small businesses with
fewer than 25 employees get more customers, increase repeat sales and save
time. See the software that more than 12,000 small businesses use here.


"We're pleased to welcome new investors who share our belief that successful
small businesses are the engine behind the economy," says Infusionsoft
co-founder and CEO Clate Mask. "No other company in the world serves small
businesses an all-in-one sales and marketing software combined with services,
strategy, education and passion like Infusionsoft does. We will use this new
funding to further transform the way small businesses grow."

The financing follows a banner year for Infusionsoft, with record sales growth
pushing the company to more than 12,000 small business customers representing
44,000 users in 70 countries. Infusionsoft solves the most common sales and
marketing challenge for small business owners: attracting, capturing and
converting leads in an effective way. Infusionsoft has combined CRM,
marketing, and e-commerce into one, easy-to-use Web-based software. In 2012,
Infusionsoft customers:

  oCaptured 40 million new leads
  oSent three billion emails with 99.5 percent deliverability
  oProcessed $1.5 billion in e-commerce through the Infusionsoft shopping

Of the 27 million small businesses in the U.S., five million fit into
Infusionsoft's target market of small businesses with two to 25 employees.
These businesses are owner-operated, lack IT support, follow their buyers
online and desperately need effective sales and marketing tools to succeed.
Mid-market software and IT support is too expensive and complicated for small
businesses, but simple sales and marketing tools can't effectively manage
their growing businesses.

Infusionsoft's sales and marketing platform enables small businesses to
attract new customers, market automatically, close sales quickly, sell online,
get repeat sales and increase referrals. Infusionsoft helps small businesses
automatically market and sell while also saving them time and money so they
can invest in other areas of their business, and their life. The company
packages education, strategy and services with its software so that customers
have the opportunity to further learn how to grow their businesses.

"We believe Infusionsoft is the market leader in delivering an all-in-one
sales and marketing software solution for true small businesses," says Raheel
Zia, managing director for Goldman Sachs Group. "Infusionsoft is a proven
partner in working with small businesses and Goldman Sachs is pleased to be an
investor in this highly innovative and unique company in the software as a
service industry."

The $54 million investment from Goldman Sachs, with participation from Arthur
Ventures, will help fund Infusionsoft's future growth plans. To date,
Infusionsoft has received a total of $71 million in funding. Goldman Sachs
joins Mohr Davidow Ventures and Signal Peak Ventures as investors in

Infusionsoft employs 350 people and recently moved into new headquarters in
Chandler, Ariz., where it plans to grow to 1,000 employees in just three

Infusionsoft Customer Comments
"Since switching to Infusionsoft, the level of personalized customer care we
have been able to deliver has increased dramatically without increasing our
labor costs," says Damien Sanchez, owner of Mosquito Management LLC.

"Infusionsoft has been heaven sent. It allows me one place to go for working
with the most important business systems; CRM, marketing, and shopping cart.
And being able to automate my business systems and workflow has really changed
the way I think about, and do, business," says Michael Mills, owner of
Telestory Pictures.

"Honestly, I feel like Infusionsoft is the brains behind my business. I can
handle the creative side just fine but if it wasn't for Infusionsoft there is
no way I could track my sales, customers and leads," says Becki Crosby, owner
of Whippy Cake.

"Infusionsoft lets us treat every customer as if they were our only customer
and helps to cultivate lasting relationships with them," say Gonz Medina and
Jason Heslop, co-owners of Blue Chip Athletic.

About Infusionsoft
Infusionsoft provides an all-in-one sales and marketing software for small
businesses. It's Web-based system helps small businesses automatically market
to get more customers, grow sales and save time. The privately held, six-time
Inc. 500/5000 company is based in Chandler, Ariz. and is funded by Goldman
Sachs, Mohr Davidow Ventures and Signal Peak Ventures. For more information,
visit or

About Goldman Sachs Group, Inc.
The Goldman Sachs Group, Inc. is a leading global investment banking,
securities and investment management firm that provides a wide range of
financial services to a substantial and diversified client base that includes
corporations, financial institutions, governments and high-net-worth
individuals. Founded in 1869, the firm is headquartered in New York and
maintains offices in all major financial centers around the world.

SOURCE Infusionsoft

Contact: Sarah Hawley, Ubiquity Public Relations, +1-480-292-4640,
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