Rhapsody Hits the Road with Ford SYNC AppLink

                Rhapsody Hits the Road with Ford SYNC AppLink

PR Newswire

LAS VEGAS, Jan. 7, 2013

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ --

  oSYNC^® AppLink^™ Rhapsody integration gives easy access to all the music
    you want – safely and conveniently 

Rhapsody and Ford today announce at International CES that the leading premium
on-demand music service is now available in Ford and Lincoln vehicles with
SYNC^® AppLink^™. Rhapsody listeners with SYNC-enabled cars and trucks can use
voice commands and radio buttons on the steering wheel to control the Rhapsody
app on their smartphones, making it safe and easy to rock out on the road.

This marks Rhapsody's first full automotive integration, and a major step
forward in the company's strategy to bring the popular service to the places
where listeners spend the most time playing music: in the car and in the
living room.

"Everybody loves to listen to music in the car, so making it as convenient as
possible for people to enjoy Rhapsody while driving has been a high priority
for us," said Jon Irwin, president, Rhapsody. "We were pleased to work with
Ford on this innovative integration. Now our customers have their favorite
music within arm's reach in their cars."

Rhapsody members are increasingly taking their music on the road. In a recent
survey of more than 1,000 Rhapsody members, 40 percent said they listened to
Rhapsody in the car, more than any other form of audio entertainment (only 13
percent listen to the radio).

How Rhapsody members use audio entertainment in the car
Streaming Rhapsody (via mobile device)                                 40%
Playlists (downloaded from Rhapsody or on phone or MP3 player)                               22%
Radio 13%
Podcasts    9%
Audiobooks    6%


Source: Survey of Rhapsody members, n=1,396

Actual behavioral data from Rhapsody's 1 million-plus base shine more light on
members' mobile inclinations. Fifty-one percent of all tracks played on the
service this past year were from a mobile device, up from 27 percent in 2011.
In addition, 56 percent of Rhapsody members listen on a mobile device, up from
38 percent the year prior, with 42 percent of all members using mobile
exclusively for the service.

The beauty of SYNC AppLink is that it works seamlessly with the Rhapsody
smartphone app. When Rhapsody is launched on a smartphone while in a
SYNC-enabled car, it will connect wirelessly via Bluetooth^® to the vehicle's
audio system for hands-free listening.

SYNC AppLink is available on more than 1 million vehicles; it is available on
2013 Fiesta, Mustang, Expedition, Fusion, F-150, Super Duty, Focus, E-Series
and C-MAX.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

About Rhapsody
The Rhapsody^® digital music service (www.rhapsody.com) gives subscribers
unlimited on-demand access to more than 16 million songs, whether they're
listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or
mobile phone. Rhapsody allows subscribers to access their music through mobile
phones from Verizon Wireless, AT&T and MetroPCS, through Rhapsody applications
on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry, Windows Phone 7 and
Android mobile platforms as well as through devices from Vizio, SanDisk, HP,
Sonos and Philips. Rhapsody is headquartered in Seattle, with offices in
Frankfurt, London, Luxemburg, New York and San Francisco. Rhapsody, and the
Rhapsody logo are registered trademarks of Rhapsody International Inc. Follow
@Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook
page.





SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Alan Hall, Ford Motor Company, +1-313-575-1488, ahall32@ford.com;
Jaimee Minney, Rhapsody, +1-206-390-6637, jminney@rhapsody.com