Pandora Expands Reach With More Than 1,000 Partner Integrations

       Pandora Expands Reach With More Than 1,000 Partner Integrations

-Chrysler Group Announced as Pandora's Latest Automotive Brand Partner

-Integrations Available on More Than 85 Vehicle Models, 175 Automotive
Aftermarket Devices and 760 Consumer Electronic Devices

PR Newswire

LAS VEGAS and OAKLAND, Calif., Jan. 7, 2013

LAS VEGAS and OAKLAND, Calif., Jan. 7, 2013 /PRNewswire/ -- Pandora (NYSE: P),
the leading internet radio service, is kicking off the International CES with
automotive and consumer electronic device milestones that demonstrate the
company's continued growth and momentum in the consumer technology sector.
Pandora is now available on more than 1,000 integrations, including
automobiles, automotive aftermarket devices and consumer electronic devices,
making it simple for listeners to enjoy the personalized radio service
anytime, anywhere and meeting consumers' demand for mobility and availability.


Chrysler Group has joined the extensive roster of automotive brands to
integrate Pandora into the vehicle. With the new Uconnect Access via Mobile,
Pandora is streamed through the smartphone, leveraging the high-quality sound
systems featured in all Chrysler Group vehicles equipped with Uconnect Access.
Chrysler now stands alongside 19 of the top automotive brands in the U.S. and
seven leading aftermarket manufacturers that offer seamless Pandora access via
the in-dash entertainment system. In addition to over 175 aftermarket devices,
there are now more than 85 different car models that include Pandora with more
scheduled to become available throughout 2013. To date, more than 1 million
listeners have already tuned in to hear Pandora via these automotive
integrations – enjoying Pandora as easily as they would listen to traditional

Pandora continues to expand its leadership position as one of the leading apps
across all connected devices, both mobile and in-home. Pandora is now
available on more than 760 consumer electronic devices – an increase from 450
at this time last year – which enable the more than 175 million registered
users to tune in to their personalized radio stations at any time during the
day. Through connected devices and smartphones, Pandora continues to be an
industry leader in mobile and device usage. More than 125 million registered
users have accessed Pandora via a smartphone or tablet and more than 75
percent of Pandora's listening occurs on a mobile or other connected device.

Pandora Chairman and Chief Executive Officer Joe Kennedy said, "Our partners
are instrumental in helping us bring the future of radio to millions of
passionate listeners. With more than 1,000 integrations, Pandora has reached a
level of ubiquity that allows music fans to tune-in to personalized radio
anytime, anywhere."

Pandora(NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings. Tens of millions of people
turn on Pandora every month to hear music they

SOURCE Pandora

Contact: Mollie Starr, Pandora Corporate Communications,,
+1-510-842-6996; Dominic Paschel, Pandora Investor Relations,, +1-510-842-6960
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