Geely Exports Over 100,000 Vehicles in 2012, Sees 164% Year on Year Growth
HANGZHOU, China, Jan. 7, 2013
HANGZHOU, China, Jan.7, 2013 /PRNewswire/ --Zhejiang Geely Holding Group set
a new export sales record in December with 11,000 cars being exported during
the month, which also helped the company increase its export sales over the
course of 2012 by 164 percent.
According to figures released by the China Association of Automobile
Manufacturers (CAAM), in the first eleven months of 2012 Chinese
self-developed brands exported 470,000 passenger vehicles in total – with
automotive manufacturers on average showing a 30 percent sales increase over
2011 figures. From January to December 2012 Geely's export sales reached
100,300 vehicles in total, an increase of 164 percent over 2011's figures,
making Geely the second biggest car exporter in China.
Geely's December 2012 sales were pulled forward by a strong showing from the
Emgrand series of vehicles. The Emgrand range of vehicles, which includes the
EC7-RV hatchback, EC7 Compact Sedan and EC8 mid-size sedan, proved to be
popular models in key markets with export sales breaching 40,000 units over
the course of 2012 and accounting for 40 percent of total export sales. The
EC7 series alone sold more than 30,000 units, an increase of over 500 percent
in year on year comparison with 2011 export figures.
Over the past few years Geely has continually strived to introduce new
products to the market whilst improving its quality management systems and
raising its brand profile. Geely has been a leader in world markets with a
strong history of cooperation with international companies. Geely signed a
joint venture with the British taxi manufacturer Maganeze Bronze in 2007 which
saw the two companies produce the TX range of taxis in Shanghai, which are
sold in the local Chinese market and also to international markets including
the Middle East, Europe and Central Asia. In 2009, Geely bought the Australian
transmission manufacturer Drivetrain Systems International (DSI) and then in
2010 Geely purchased Volvo Car Corporation from Ford.
Dr. Zhang Lin, Vice President of Geely Group and Geely International General
Manager, was quoted saying: "Geely's strong export sales are due to Geely's
new range of highly competitive vehicles and increased investment in key areas
such as quality and branding. Geely has now entered into a strategic period
for export sales. Going further in 2013 we will add more models to our export
line up, such as the GX7 SUV, which will help us continue with our sales
Geely has set up multiple complete knock down (CKD) facilities in key markets
to speed up product delivery and also lower costs for consumers. Geely has
established CKD facilities in partnership with local partners in Russia,
Ukraine, Indonesia and a new CKD plant came online in Egypt in mid-2012. In
addition, plans for new production facilities in Ethiopia and Brazil are well
Geely's current major overseas markets include Ukraine, Russia, Iraq and Saudi
Arabia. In 2013 Geely will aggressively expand into Egypt, Iran and Algeria to
gain a foothold in each key geographic area, which will help the company
expand outwards from each region. New models will be continually introduced
into export markets; the new GX7 will be rolled out to key international
markets over the course of 2012 and other new models will follow. Geely plans
to aggressively expand in each market with increased investment, new models
and strengthened training policies for its domestic and international sales
staff to ensure customer satisfaction in all markets.
SOURCE Zhejiang Geely Holding Group Co., Ltd.
Contact: Zhejiang Geely Holding Group, Allen Wu, PR Manager,
+86-571-2813-6944, firstname.lastname@example.org and Cherry Wang, PR Dept,
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