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CSR Previews Wireless Audio Platform for Sound Bar Market at CES 2013



  CSR Previews Wireless Audio Platform for Sound Bar Market at CES 2013

 Hardware/Software Demo Promises OEMs Fast, Flexible, Cost-Optimised Path to
                             Sound Bar Production

2013 International CES: 2013 International CES:CSR

Business Wire

LAS VEGAS -- January 7, 2013

CSR plc (LSE: CSR; NASDAQ: CSRE) will be giving attendees at the International
CES 2013 conference and exhibition a private preview of its forthcoming
wireless sound bar platform reference design, demonstrating a fully integrated
and scalable hardware and software system that provides consumer electronics
OEMs a fast, flexible and cost-effective path to producing a range of
next-generation sound bar products. The design achieves substantial
competitive advantages by offering all the platform components – CSR MAPX™
audio SoC, Bluetooth® wireless SoC and sophisticated integrated system
software – from a single source, and signals the company’s move to capture the
nascent sound bar market.

“With our family of pin and software-compatible MAPX multimedia application
processors, OEMs will be able to leverage common solution platforms to develop
a variety of sound bar products and bring them to market faster and with lower
risk,” said Anthony Murray, SVP Business Group at CSR. “CSR is a leader in the
industry with a fully integrated hardware and software sound bar solution that
gives customers extensive control over the audio processing chain, Bluetooth®
streaming, user interface and audio I/O routing without them having to
undertake a substantial software development effort, allowing them to deliver
quite complex, highly differentiated sound bar products readily and quickly.”

According to a recent report [1] from Portland, Oregon-based Quixel Research,
sound bars are one of the bright spots in the home entertainment market,
racking up Q2 2012 U.S. sales of $200 million, 75 percent above 1Q2012 sales
and more than doubling year over year.

The invitation-only demonstration at the CES 2013 show will highlight how the
highly integrated MAPX 7-series media application processor and CSR8600™
Bluetooth audio platform can be combined to create a 2.1 channel sound bar
home audio system that provides standard-definition audio decoding and
processing for HDMI sources, in addition to wireless high-fidelity audio
streaming over Bluetooth using the CSR aptX® audio codec when connected to
smartphones, tablets and other mobile devices.

The CSR sound bar platform being demonstrated is the first to provide all the
wireless connectivity from a single chip, employing a CSR8600 family Bluetooth
device to not only allow smartphones, tablets and other Bluetooth enabled
devices to stream high-quality audio wirelessly to the sound bar, but also to
simultaneously provide low-latency wireless connectivity for the remote
subwoofer. This eliminates the need for an additional proprietary radio
module, antenna and other components traditionally used in the sound bar for
the subwoofer channel, significantly reducing complexity and the potential for
interference between the two radios, while also optimising costs. Further,
Bluetooth® Smart Ready capabilities provided by the CSR8600 Bluetooth audio
platform allows the use of point-anywhere wireless remote controls, as well as
mobile device apps for controlling the sound bar and providing the best user
experience.

The MAPX 7-series device used in the demo includes three powerful 32-bit DSP
cores and supports Dolby® and DTS® decoding as well as Dolby and SRS™
post-processing algorithms, and also supports CSR meloD® audio post-processing
algorithms that deliver high performance in cost sensitive applications. The
MAPX device integrates the typical analogue and digital audio interfaces
needed for sound bar applications as well as direct connectivity support for
coaxial digital audio. The integrated pulse-width modulation (PWM) converter
can directly drive the PWM amplifier typically found in a sound bar.

The MAPX family includes seven variants in two packages, and variants in the
same package are pin compatible with each other. All MAPX variants are
software compatible with each other, making it easy for developers to save
development time and cost when creating a number of low-end to high-end
products simply by swapping processors without the need to change the PCB. For
example, swapping a 7-Series to an 8-Series MAPX SoC upgrades from standard
definition Dolby Digital or DTS to Dolby TrueHD and DTS-HD decoding
capabilities, as well as enabling streaming from Internet services such as
vTuner™ or from PCs and personal media servers over a home network via DLNA®.

The CSR MAPX and CSR8600 processor families are part of the CSR audio
platform, a collection of complete end-to-end home audio solutions. CSR offers
numerous wireless connectivity and audio decoding and processing solutions for
the home audio market, including Bluetooth, Bluetooth Smart and Wi-Fi®
connectivity, CSR aptX® audio codecs, CSR MAPX high-definition audio decoding
and high-quality, multi-channel DDFA® direct digital feedback amplifiers.

CSR will be demonstrating the wireless sound bar platform by invitation only
during the International CES 2013 show in room 907, SpringHill Suites by
Marriot, Las Vegas Convention Center, January 8-11. Attendees wishing to view
the private demonstration should contact CSR for an invitation.

All CSR’s news at CES can be found on its online press kit:
http://www.tradeshownews.com/events/2013-International-CES/CSR/

                                     ###

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimised
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at www.csr.com. Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc

Notes to Editors

[1] Quixel Research: “The Sound Bar Category Shines Bright in Q2 2012”
http://www.quixelresearch.com/pdfs/The-Sound-Bar-Category-Shines-Bright-in-q2-2012.pdf

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to CSR
audio platform, including its forthcoming wireless sound bar platform, and
related products and technology, and their performance characteristics in
consumer electronic products, and other future events and their potential
effects on CSR. These forward-looking statements can be identified by words
such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’
'designed to' and other similar expressions regarding the performance
characteristics of CSR audio platform products and technology, and their
performance characteristics in consumer electronics products, and their
potential effects on CSR. Any future release of CSR audio platform products
and technology or consumer electronics products containing such technology,
related products or modifications to such products’ capability, functionality
or features are subject to ongoing evaluation by CSR and its customers, and
may or may not be implemented and should not be considered firm commitments by
CSR or its customers and should not be relied upon in making purchasing
decisions. Such forward-looking statements represent the current expectations
and beliefs of management of CSR, and are based upon numerous assumptions
regarding CSR’s business strategies and the environment in which CSR will
operate and therefore involve a number of known and unknown risks,
contingencies, uncertainties and other factors, many of which are beyond the
control of CSR, including, but not limited to, those detailed from time to
time in CSR’s periodic reports (whether under the caption Risk Factors or
Forward Looking Statements or elsewhere), which are available at the SEC’s web
site http://www.sec.gov. Each forward looking statement speaks only as of the
date hereof. CSR does not undertake to release publicly any updates or
revisions to any forward looking statements contained herein, otherwise than
required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

Contact:

US:
Lori Evans
Evans Public Relations
+1 (650) 200-5891
csr@evanspublicrelations.com
or
UK:
Sally Brown
Rocket Communications
+44(0)845 370 7024
csr@rocketcomms.net
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