More Than 10 Automakers to Offer Aha by HARMAN in 2013

  More Than 10 Automakers to Offer Aha by HARMAN in 2013

    Aha’s audio stations grow by thousands as increasing numbers of music,
         entertainment and location-based services join the platform.

2013 International CES

Business Wire

LAS VEGAS -- January 7, 2013

Aha^TM by HARMAN  has announced multiple automotive and content partnerships
that will dramatically expand the ways drivers can safely be entertained and
informed in the car. Ford, Chrysler and Porsche today join Acura, Honda and
Subaru in publicly announcing their integration of Aha’s service. The Aha
service uses the Harman Cloud Platform to safely enable Web-based
entertainment and information in vehicles in a radio-like format familiar to
drivers. By the end of 2013, Aha will be installed into vehicles by more than
10 auto manufacturers which in total represent more than 50 percent of all
cars sold in the USA/Canada and up to 30 percent in Europe.

Aha apps for iOS and Android (Photo: Business Wire)

Aha apps for iOS and Android (Photo: Business Wire)

Today, Ford added Aha to its popular Ford Sync Applink platform, which is now
live in more than one million vehicles. Chrysler announced that it will add
Aha to its acclaimed UConnect Access suite of in-vehicle features. Porsche
recently announced it will offer Aha radio integration as an option across its
911, Boxster, Cayenne, Cayman and Panamera model lines. The new option, Online
Services, is powered by Aha and is an option on vehicles equipped with the
latest generation of the Porsche Communication Management (PCM) system, which
offers a variety of entertainment, navigation and information options. Subaru
introduced its new STARLINK connectivity system featuring Aha, which will
debut in navigation-equipped 2014 Forrester in all vehicles, and will also be
introduced as a running change in 2013 model year Subaru Legacy and Outback
models equipped with factory navigation. 2014 model year Subaru Impreza, BRZ,
and XV Crosstrek models will all be adding STARLINK integration this summer as
well.

In recent weeks, Aha expanded upon the 30,000 stations of audio programming
available to its customers, spanning from the most popular mainstream media to
unique long-tail content. Aha’s new media partners include leaders in music
such as AccuRadio, Deezer, Rdio and SomaFM. Location-based audio services from
SurfLine, CustomWeather^TM, Hear Planet, Park Visitor^TM and ROXIMITY are
launching as Aha programming. Entertainment and news stations from
Entertainment Radio Network and Kaliki mean Aha listeners can tune into
content from OK!, Men’s Fitness, Popular Science, Parenting, Shape, Star, TV
Guide, Men’s Health and more. Another new partnership with Storynory adds
children’s audio content to Aha, with classic storybooks, fairytales, bible
stories, educational programs and more for kids of all ages.

For those consumers who aren’t yet in the market for a new car, Aha also
continues to expand its aftermarket presence. Alpine Electronics will become
Aha’s third major aftermarket partner with the introduction of the ICS-X7HD,
its first in-dash app receiver to feature Aha and other connected services
(available March 2013). Kenwood is launching 12 cloud-connected head units
featuring Aha, with more to follow throughout 2013. Kenwood is the first
manufacturer to launch a single-DIN Aha- enabled head unit, the KDC-X897.
Pioneer was the first company to ship an Aha-enabled product back in 2011 and
currently it offers Aha in three new AVIC head units, AVIC-Z150BH, AVIC-X950BH
and AVIC-X850BT.

In addition, leading iPhone accessories maker Griffin Technology integrated
Aha into its popular iTrip Auto so that any driver with an iPhone can safely
bring Aha into their existing vehicle. The iTrip Auto costs just $59.99.

“Aha lets consumers access their favorite Web content as audio preset buttons
wherever they go,” said Robert Acker, VP of Connectivity for Harman. “By
connecting people to the web in way that makes sense at 65 MPH Aha is
delivering the next-generation of driver connectivity in a format as familiar
as radio. We look forward to the day when drivers of any vehicle can safely
access their favorite Web content using Aha.”

”Enabling the consumption, creation and sharing of digital content in
automobiles is an essential element in consumers’ digital lifestyles,” said
Thilo Koslowski, Vice President and Automotive Practice Leader at Gartner Inc.
“Successful connected vehicle solutions must be easy and safe to use, offer
diverse, cloud-based content choices and ensure future upgradeability.”

Consumers who want Aha’s personalized listening experience can now download
Aha’s updated apps for Android and iPhone.

Aha is a part of HARMAN International (NYSE: HAR) the premium global audio and
infotainment group. Click here for a quick video of Aha in action. For more
information, images and news, please visitAha’s online press room.

About Aha by HARMAN

Aha is an interactive service of HARMAN International Industries that makes
Web content as easy and safe to use as radio. Aha uses the Harman Cloud
Platform to organize content from the Web into personalized radio stations
that consumers can listen to from anywhere – at home, on the go, or safely
from the driver’s seat. By the end of 2013, Aha will be installed into
vehicles by more than 10 automotive manufacturers, which in total represent
more than 50 percent of all cars sold in the USA/Canada and up to 30 percent
in Europe, including Acura, Chrysler, Ford, Honda, Porsche and Subaru. The Aha
platform and service was started in 2008 in Silicon Valley by a group of Web
and multimedia veterans with a shared passion for delivering an “always on”
audio experience to connect drivers to the content they really want. HARMAN,
the company that designs, manufactures and markets a wide range of audio and
infotainment solutions for the automotive, consumer and professional markets,
acquired Aha in September 2010. For more information, visitwww.aharadio.com
or find Aha on Facebook and Twitter.

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Contact:

Media Contact
Aha by HARMAN
Hillary Murphy, 415-309-5061
press@aharadio.com
 
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