MLB 13 Cover Showdown Officially Launches For MLB® 13 The Show™, Exclusively On The PlayStation®3 (PS3™) And

 MLB 13 Cover Showdown Officially Launches For MLB® 13 The Show™, Exclusively
      On The PlayStation®3 (PS3™) And PlayStation®Vita (PSVita) Systems

Fans to select the cover athlete for the Latest Installment of the
Best-Selling Baseball Videogame Franchise

PR Newswire

FOSTER CITY, Calif., Jan. 7, 2013

FOSTER CITY, Calif., Jan. 7, 2013 /PRNewswire/ --Sony Computer Entertainment
America LLC (SCEA) announced today the launch of the Major League Baseball®
(MLB®)13 Cover Showdown. Fans will have the opportunity to vote for their
favorite MLB player to be on the cover of the number-one selling MLB videogame
franchise MLB® 13 The Show™, developed by Sony Computer Entertainment
Worldwide Studios' San Diego Studio and available exclusively for the
PlayStation®3 (PS3™) and PlayStation®Vita (PS Vita) systems. This will mark
the first time ever in the franchise's history that fans will decide which MLB
superstar will grace the cover of The Show. The winner will serve as the
official spokesperson for the highest-rated sports videogame over the past 4
years (according to average ratings on MetaCritic.com and GameRankings.com).

(Logo:http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

Seven of the top athletes in the sport have announced their candidacy to be on
the cover of MLB 13 The Show. The ballplayers participating in the contest
are as follows: seven-time All-Star, 2012 American League Most Valuable Player
award winner, and the first Triple Crown Award winner since 1967, Detroit
Tigers' Miguel Cabrera (#MLB13Cabrera); Two-time All-Star Los Angeles Dodgers'
Matt Kemp (#MLB13Kemp); Five-time All-Star, 2007 National League Rookie of
the Year, and 2011 National League Most Valuable Player award winner,
Milwaukee Brewers' Ryan Braun (#MLB13Braun); Six-time All-Star as well as the
2007 American League Cy Young award winner, New York Yankees' CC Sabathia
(#MLB13CC); Two-time All-Star, Pittsburgh Pirates' Andrew McCutchen
(#MLB13Cutch); The 2012 World Series Champion, one-time All-Star, 2012
National League Most Valuable Player award winner, and 2010 National League
Rookie of the Year award winner, San Francisco Giants' Buster Posey
(#MLB13Buster); All-Star and 2012 National League Rookie of the Year award
winner Washington Nationals' Bryce Harper (#MLB13Harper ).

"We are excited to present an All-Star studded line-up of the best baseball
players in the game to be a part of our cover contest campaign for The Show,"
said Guy Longworth, Senior Vice President, PlayStation Brand Marketing, SCEA.
"The Show is the best-selling baseball franchise on PS3 because of the fans
who are so devoted to this series and it's only appropriate that the
PlayStation community chooses our cover athlete.

"The MLB 13 Cover Showdown officially begins on January 7, 2013 and will
conclude on January 11, 2013. Voting takes place at mlb.com/covervote, where
fans can send a tweet or make a Facebook post in support of their favorite
player. Fans can also vote directly from twitter, just by including an
athlete's unique hashtag in any tweet. Every vote places the fan in their
player's virtual stadium, where they can see tweets and posts from other
supporters. Fans can vote once a day. The player with the most fans in their
stadium at the end of the week wins the contest and is crowned as the cover
athlete of MLB 13 The Show.

Delivering enhanced, true-to-life gameplay, authentic franchise and season
modes, and cross platform save functionality between the PS3 and PS Vita
versions, MLB 13 The Show is poised to continue the franchise's reign as the
premier MLB licensed game on any platform. New features and enhancements to
this year's installment include an All-New Playoff Mode, which includes an
in-stadium atmosphere that replicates the excitement and tension of October
baseball, as well asa new beginner mode with instructional enhancements for
an accessible, pick-up and play baseball experience. In addition, the improved
Play Now mode streamlines gameplay for the option to play faster and simpler
games.

For those looking to take The Show on the road, the PS Vita version of The
Show features the same list of upgrades and new features as the PS3 version,
and players can sync their Season, Franchise and Road to the Show saves
between platforms to continue the action on the go.

The independent Entertainment Software Rating Board (ESRB) rating for MLB 13
The Show is "E" for "Everyone". For more information about the ESRB visit
http://www.esrb.org.

About Sony Computer Entertainment America

Sony Computer Entertainment America LLC continues to redefine the
entertainment lifestyle with its PlayStation® and PS one® game console, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system, the ground-breaking PlayStation®3 (PS3™)
computer entertainment system and its online and network services the
PlayStation®Network and PlayStation®Store. Recognized as the undisputed
industry leader, Sony Computer Entertainment America LLC markets the
PlayStation® family of products and develops, publishes, markets and
distributes software for the PS one, PlayStation®2, PSP and PS3™ systems for
the North American market. Based in Foster City, Calif., Sony Computer
Entertainment America LLC serves as headquarters for all North American
operations.

All games featured are trademarked and copyrighted properties of their
respective publishers and/or licensors. "PlayStation", and the "PS" Family
logo are registered trademarks and "PS3","PSP" and the "PSVITA" logo and the
PlayStation Network logo are trademarks of Sony Computer Entertainment Inc.
"SONY" and "make.believe" are trademarks of Sony Corporation.

SOURCE Sony Computer Entertainment America Inc.

Website: http://www.us.playstation.com
Contact: Eric Smith, +1-650-655-1735, Eric_Smith@playstation.sony.com; or
Alyssa Casella +1-650-655-3617, Alyssa_Casella@playstation.sony.com