LIN Media Unveils New Digital Media Brand Strategy at the Consumer
Electronics Show & Rebrands RMM to LIN Digital
CES Unveiled 2013
PROVIDENCE, R.I. -- January 7, 2013
LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with
industry-leading television and digital media properties, announced today that
it has rebranded RMM to LIN Digital as part of its strategy to align its
digital offerings under a unified brand platform, take full advantage of
operating synergies, and position it for further growth and success.
The announcement was made at the Consumer Electronics Show (“CES”) in Las
Vegas, where Jamie Elden, LIN Digital’s Senior Vice President of Sales, who
also leads their entertainment initiatives, is participating in a panel
discussion on Monday, January 7 at 2:30 pm PT entitled “Contextual Media &
Advertising: Transforming and Redefining the Relationship Between the
Consumer, Advertising and Media Platforms”.
“Rebranding to LIN Digital is key to advancing our growth strategy and
building upon the valuable relationships we have with some of the nation’s
most respected advertising agencies and brands,” said Elden. “Our new brand
identity combines the size and legacy of LIN Media with our digital expertise,
premium comScore, Inc.-ranked network of publishers, and proprietary
technology that enables us to deliver highly targeted and effective marketing
solutions to our clients.”
LIN Media acquired the company formerly known as RMM in October 2009 in order
to advance its transformation to a local multimedia company and fuel its
digital business. As a result of the Company’s significant investments in
people, digital products and technology, LIN Digital’s revenues have increased
250% and its digital sales operations have expanded to 30 markets, including
Los Angeles, Chicago and New York City, where its digital sales are
headquartered. In addition, LIN Digital recently launched new entertainment
initiatives and unique-to-market products that connect brands across display,
video, and mobile platforms, as well as other sought-after video, branded
entertainment, social media, and mobile rich media products.
“With our expanding portfolio of digital media products and solutions, we are
implementing a new digital media brand strategy that is cohesive and takes
full advantage of our revenue-producing and operating synergies in order to
further strengthen our leadership position in the multiscreen marketplace,”
said Robb Richter, LIN Media’s Senior Vice President Digital.
The LIN Digital rebrand was launched in connection with a reorganization of
LIN Media’s digital properties under a new LIN Digital Media brand, which in
addition to LIN Digital, now includes LIN Mobile, Nami Media, and its other
strategic investments that focus on digital media and interactive
About LIN Media
LIN Media is a local multimedia company that operates or services 43
television stations and seven digital channels in 23 U.S. markets, along with
a diverse portfolio of web sites, apps and mobile products that make it more
convenient to access its unique and relevant content on multiple screens.
LIN Media’s highly-rated television stations deliver important local news and
community stories along with top-rated sports and entertainment programming to
10.5% of U.S. television homes. The Company’s digital media operations focus
on emerging media and interactive technologies that deliver performance-driven
digital marketing solutions to some of the nation’s most respected agencies
and brands. LIN TV Corp. is traded on the NYSE under the symbol “TVL”.
Courtney Guertin, 401-457-9501
Corporate Communications Manager
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