Krispy Kreme Names Vice President of U.S. Franchise Development

       Krispy Kreme Names Vice President of U.S. Franchise Development

PR Newswire

WINSTON-SALEM, N.C., Jan. 7, 2013

WINSTON-SALEM, N.C., Jan. 7, 2013 /PRNewswire/ --Krispy Kreme Doughnuts, Inc.
(NYSE: KKD) announced today that Patricia Perry has joined the Company as its
new Vice President of U.S. Franchise Development. In this role, Perry will
coordinate completion of the Company's domestic franchising plans and lead its
domestic franchise recruiting efforts. 

"Patricia is an industry professional who brings current, relevant QSR
franchise development skills to Krispy Kreme," said Cindy Bay, Senior Vice
President, U.S. Operations and Franchising. "We have expressed our intention
to re-focus on domestic franchise growth at the appropriate time, and we are
now ready to begin executing a focused strategy of franchise expansion in the
United States."

Perry has 10 years of experience in multi-unit restaurant franchise marketing,
business development and restaurant operations, having spent much of her
career with Church's Chicken. She also owned her own restaurant, Jasabar
Southern Cuisine Restaurant. As a former independent business owner, Perry
has a unique understanding of what franchisees require in order to be

"I am extremely excited to be joining the team at Krispy Kreme, especially at
such an exciting time," Perry said. "As one of the most recognizable brands
in the world, I believe Krispy Kreme's U.S. franchising opportunities are

President and Chief Executive Officer James H. Morgan commented: "The team we
are building to grow our US franchise network is impressive. Patricia brings
current knowledge of the franchise development market, along with years of
restaurant experience, to our group of professionals led by Cindy Bay, a 30
year QSR veteran. We are delighted to have her join us."

Krispy Kreme currently has 238 shops in the U.S., 142 of which are franchised.

About Krispy Kreme
Krispy Kreme is a leading branded specialty retailer and wholesaler of premium
quality sweet treats and complementary products, including its signature
Original Glazed^® doughnut. Headquartered in Winston-Salem, NC, the Company
has offered the highest quality doughnuts and great tasting coffee since it
was founded in 1937. Today, Krispy Kreme shops can be found in over 730
locations in 21 countries around the world. Connect with Krispy Kreme at and on Facebook, Foursquare, Twitter and YouTube.

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management's beliefs, assumptions and
expectations of our future economic performance, considering the information
currently available to management. These statements are not statements of
historical fact. Forward-looking statements involve risks and uncertainties
that may cause our actual results, performance or financial condition to
differ materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking statements.
The words "believe," "may," "could," "will," "should," "would," "anticipate,"
"estimate," "expect," "intend," "objective," "seek," "strive" or similar
words, or the negative of these words, identify forward-looking statements.
Factors that could contribute to these differences include, but are not
limited to: the quality of Company and franchise store operations; our
ability, and our dependence on the ability of our franchisees, to execute on
our and their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our new domestic small shop operating model; political, economic,
currency and other risks associated with our international operations; the
price and availability of raw materials needed to produce doughnut mixes and
other ingredients, and the price of motor fuel; our relationships with
wholesale customers; our ability to protect our trademarks and trade secrets;
changes in customer preferences and perceptions; risks associated with
competition; risks related to the food service industry, including food safety
and protection of personal information; compliance with government regulations
relating to food products and franchising; and increased costs or other
effects of new government regulations relating to healthcare benefits. These
and other risks and uncertainties, which are described in more detail in the
Company's most recent Annual Report on Form 10-K and other reports and
statements filed with the United States Securities and Exchange Commission,
are difficult to predict, involve uncertainties that may materially affect
actual results and may be beyond the Company's control, and could cause actual
results and developments to be materially different from those expressed or
implied by any of these forward-looking statements. New factors emerge from
time to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such statement
is made, and the Company does not undertake any obligation to update any
forward-looking statement to reflect events or circumstances after the date on
which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

Contact: Brian K. Little, Krispy Kreme, +1-336-726-8825,
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