Belkin Announces WeMo SMART, a Platform to Bring Internet Connectivity to Everyday Devices

  Belkin Announces WeMo SMART, a Platform to Bring Internet Connectivity to
  Everyday Devices

  Housewares Industry Leader Jarden Consumer Solutions the First to Leverage
                             WeMo SMART Platform

2013 International CES

Business Wire

LAS VEGAS -- January 7, 2013

Belkin, creator of people-inspired technology products, today announced WeMo
SMART, a program designed to bring its simple, Wi-Fi based WeMo home
automation platform to new brands and a wider variety of household devices.
Jarden Consumer Solutions (“JCS”), a leading provider of global consumer
products brands, will be the first company to partner with WeMo SMART for its
Sunbeam®, Crock-Pot®, Mr. Coffee® and Oster® brands.

“As smart devices become more prolific in the home, we wanted to give
companies an easy way to reinvigorate traditional product categories with
internet connectivity and the ability to integrate with other household
devices and cloud-based services,” said Jamie Elgie, senior director of
product management at Belkin. “JCS is the perfect initial partner because its
brands make the exact kind of products our fans have been asking us to
integrate with WeMo.”

The WeMo SMART platform allows companies such as JCS to bring smart
capabilities to their products quickly and without developing a separate hub,
by using Belkin’s existing WeMo technology, app development and cloud server.
Mature product lines can be quickly brought into the smart home realm, giving
them increased functionality and the ability to be controlled via smartphones
and tablets.

“With Belkin’s focus on the tablet and smartphone market and recent successes
in creating simple solutions for Internet connected devices, it is a natural
partner to help some of JCS’s best-known brands create appliances that people
can use to make their homes smarter, safer and more flexible,” said Alejandro
Pena, senior vice president and general manager, Global Appliances.

By expanding WeMo to other known brands and appliances, Belkin gives people
the ability to remotely monitor, program or interact with more devices in
their homes from anywhere. The first JCS products with WeMo will launch later
this year, with additional product offerings through 2014.

Belkin at CES

For more information on WeMo SMART and the JCS program, please visit the
Belkin booth, South Hall #30651, at the 2013 International CES. To schedule a
booth tour or an appointment with a Belkin media representative, please call
Rachel Jones-Pittier of Formula PR at 310-906-6416.

About Belkin International, Inc.

To learn more about Belkin, visit http://www.belkin.com/aboutus/.
Like us on Facebook at facebook.com/belkin, and follow us on Twitter at
Twitter.com/belkin.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®,
Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the
Fortune 500 and has over 23,000 employees worldwide. For in-depth information
about Jarden, please visit www.jarden.com.

Contact:

Belkin
Leah Polk
Sr. Global Public Relations Manager
310-751-2738
leah.polk@belkin.com
or
Orquidea Ramos
PR Specialist
310-751-2851
orquidear@belkin.com
 
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