Belkin Announces WeMo SMART, a Platform to Bring Internet Connectivity to Everyday Devices Housewares Industry Leader Jarden Consumer Solutions the First to Leverage WeMo SMART Platform 2013 International CES Business Wire LAS VEGAS -- January 7, 2013 Belkin, creator of people-inspired technology products, today announced WeMo SMART, a program designed to bring its simple, Wi-Fi based WeMo home automation platform to new brands and a wider variety of household devices. Jarden Consumer Solutions (“JCS”), a leading provider of global consumer products brands, will be the first company to partner with WeMo SMART for its Sunbeam®, Crock-Pot®, Mr. Coffee® and Oster® brands. “As smart devices become more prolific in the home, we wanted to give companies an easy way to reinvigorate traditional product categories with internet connectivity and the ability to integrate with other household devices and cloud-based services,” said Jamie Elgie, senior director of product management at Belkin. “JCS is the perfect initial partner because its brands make the exact kind of products our fans have been asking us to integrate with WeMo.” The WeMo SMART platform allows companies such as JCS to bring smart capabilities to their products quickly and without developing a separate hub, by using Belkin’s existing WeMo technology, app development and cloud server. Mature product lines can be quickly brought into the smart home realm, giving them increased functionality and the ability to be controlled via smartphones and tablets. “With Belkin’s focus on the tablet and smartphone market and recent successes in creating simple solutions for Internet connected devices, it is a natural partner to help some of JCS’s best-known brands create appliances that people can use to make their homes smarter, safer and more flexible,” said Alejandro Pena, senior vice president and general manager, Global Appliances. By expanding WeMo to other known brands and appliances, Belkin gives people the ability to remotely monitor, program or interact with more devices in their homes from anywhere. The first JCS products with WeMo will launch later this year, with additional product offerings through 2014. Belkin at CES For more information on WeMo SMART and the JCS program, please visit the Belkin booth, South Hall #30651, at the 2013 International CES. To schedule a booth tour or an appointment with a Belkin media representative, please call Rachel Jones-Pittier of Formula PR at 310-906-6416. About Belkin International, Inc. To learn more about Belkin, visit http://www.belkin.com/aboutus/. Like us on Facebook at facebook.com/belkin, and follow us on Twitter at Twitter.com/belkin. About Jarden Corporation Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com. Contact: Belkin Leah Polk Sr. Global Public Relations Manager 310-751-2738 email@example.com or Orquidea Ramos PR Specialist 310-751-2851 firstname.lastname@example.org
Belkin Announces WeMo SMART, a Platform to Bring Internet Connectivity to Everyday Devices
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