dELiA*s Announces Participation in the 15th Annual ICR XChange Conference

  dELiA*s Announces Participation in the 15th Annual ICR XChange Conference

               Provides Update on November/December Performance

ICR XChange 2013

Business Wire

NEW YORK -- January 7, 2013

dELiA*s, Inc. (NASDAQ: DLIA), today announced that the Company will be
presenting at the 15th Annual ICR XChange Conference held at the Fontainebleau
Miami Beach in Miami, FL, on Wednesday, January 16, 2013 at 3:15 pm Eastern
Standard Time. David Dick, Chief Financial Officer and Dyan Jozwick,
President, dELiA*s Brand will host the presentation.

The presentation will also be available via live webcast and interested
parties can access the event at the dELiA*s, Inc. website,,
in the Company/Investor Relations section. A replay of the presentation will
be available for 30 days following the presentation.

Additionally, the Company today provided an update on November/December
performance. For the combined November and December period, total Company
revenue decreased 2.2% to $50.4 million compared to the same period in fiscal
2011. Revenue from the retail segment decreased 4.4% to $26.3 million, due to
a reduction in store count, partially offset by a comparable store sales
increase of 2.2%. Revenue for the direct segment remained flat at $24.1
million, with sales for the dELiA*s brand increasing double digits, offset by
a double digit decrease in the Alloy business. For the combined November and
December period, total merchandise margins increased approximately 30 basis
points compared to the prior year period. Based on these results, the Company
now expects year-end cash and cash equivalents of $19 million to $22 million.

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company comprised of two lifestyle
brands marketing to teenage girls and young women. Its brands – dELiA*s and
Alloy – generate revenue by selling apparel, accessories and footwear to
consumers through direct mail catalogs, websites, and dELiA*s mall-based
retail stores.

Forward-Looking Statements

This press release may contain forward-looking statements made in reliance
upon the safe harbor provisions of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, including statements regarding our expectations and beliefs regarding
our future results or performance. Because these statements apply to future
events, they are subject to risks and uncertainties. When used in this
announcement, the words “anticipate”, “believe”, “estimate”, “expect”,
“expectation”, “should”, “would”, “project”, “plan”, “predict”, “intend” and
similar expressions are intended to identify such forward-looking statements.
Our actual results could differ materially from those projected in the
forward-looking statements. Additionally, you should not consider past results
to be an indication of our future performance. For a discussion of risk
factors that may affect our results, see the “Risk Factors That May Affect
Future Results” section of our filings with the Securities and Exchange
Commission, including our annual report on Form 10-K and quarterly reports on
Form 10-Q. We do not intend to update any of the forward-looking statements
after the date of this announcement to conform these statements to actual
results, to changes in management's expectations or otherwise, except as may
be required by law.


dELiA*s, Inc.
David Dick, 212-590-6200
Chief Financial Officer
Jean Fontana, 646-277-1214
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