Wine Market Council Elects Dennis Cakebread as Board of Directors Chair, Releases Luxury Wine Market Research in Advance of

Wine Market Council Elects Dennis Cakebread as Board of Directors Chair,
Releases Luxury Wine Market Research in Advance of Upcoming Conferences

ST.HELENA, Calif., Jan. 7, 2013 (GLOBE NEWSWIRE) -- Wine Market Council, a
non-profit wine trade association, announced today that Dennis Cakebread has
been officially elected as the chair of Wine Market Council's board of
directors. Xavier Barlier of Maisons Marques & Domaines/Roederer Estate, who
served as Wine Market Council's chair from 2010-2012, has been elected to the
position of immediate past chair.

"Wine Market Council is the provider of ongoing market research focused on
America's wine consumers and I am excited to head this progressive
think-tank," said Dennis Cakebread, Chair of Wine Market Council's board of
directors. "From social media to research on effective marketing techniques,
Wine Market Council truly helps its members navigate the industry's marketing
challenges."

The board elections were held on November 27, 2012, at Wine Market Council's
annual board of directors meeting. The board chair term runs for two years.
Other board officers were reelected to their positions including: Vice Chair,
John Ledbetter of Ledbetter/Vino Farms; Second Vice Chair, Dale Stratton of
Constellation Wines U.S.; Treasurer, Shawn Byrnes of Ste. Michelle Wine
Estates; and Secretary, Michaela Rodeno of Villa Ragazzi.

"Over the past twenty-five years Dennis Cakebread has worked diligently on
legislation that has made it possible for wine lovers in most states to be
able to order wines from their favorite producers and enjoy at home," said
Xavier Barlier of Maisons Marques & Domaines/Roederer Estate and immediate
past chair of Wine Market Council. "His leadership will be indispensable to
Wine Market Council as we continue to further the wine industry and showcase
emerging trends."

In advance of the upcoming 2013 Wine Market Council Research Conferences, the
council also announced today several findings from their research on luxury
wine buyers including:

  *Of the wine that core wine drinkers purchase in the $30 or more price
    category, 58% is domestic. Core wine drinkers are defined as those who
    drink wine at least once a week.
  *"Luxury" wine is perceived by nearly half (47%) ofcore wine-drinking
    consumers aswine that costs between $75 and $99, and by the majority of
    core wine-drinking consumers (60%) as wine that costs over $100.
  *Half ofcore wine drinkers (51%) buywine thatcosts $30 or more when
    visiting a winery and one-quarter (24%) purchase wine at this price point
    through a winery wine club.

About the 2013 Wine Market Council Research Conferences

The 2013 Wine Market Council Research Conferences will take place January 18,
2013, at The Event Center at Vintners Inn in Santa Rosa, CA, and on Tuesday,
January 29, 2013, at The Museum of Modern Art in New York, NY. At the
conferences, the council will unveil their research on luxury wine buyers,
data from Nielsen on the state of the wine market and the latest findings from
the council's annual tracking study. In addition, Dr. Gregory Carpenter will
compare two perspectives—why consumers value wine and how winemakers and
others in the wine business create value for consumers—and will explore
strategies for bridging the gap between winemakers and consumers to create
brand growth.

Wine Market Council's Consumer Research Conferences are free for Wine Market
Council members (up to 3 company representatives can attend) and $125 for
non-members. Both conferences include a networking wine and hors d'oeuvres
reception directly following the presentations. Attendees can register at
www.winemarketcouncil.com. For more information, contact Sherri Fidel at
admin@winemarketcouncil.com or (707) 738-8796.

About Wine Market Council's Board of Directors

The 2013 members of Wine Market Council's board are:

  *Dennis Cakebread, Chair, Cakebread Cellars

  *JohnLedbetter,Vice Chair, Ledbetter/Vino Farms
  *Dale Stratton,Second Vice Chair, Constellation Brands
  *ShawnByrnes, Treasurer, Ste. Michelle Wine Estates
  *Michaela Rodeno,Secretary, Villa Ragazzi
  *XavierBarlier, Immediate Past Chair, Maisons Marques & Domaines/Roederer
    Estate
  *BillCascio, Glazer's Family of Companies
  *MelDick, Southern Wine & Spirits
  *JerryDouglas, Biltmore Estate Wine Company
  *RayHerrmann, The Charmer Sunbelt Group
  *MichaelMondavi, Folio Fine Wine Partners
  *HeidiScheid, Scheid Vineyards
  *Steve Somers,Alternate for Ray Herrmann, The Charmer Sunbelt Group
  *AdamStrum, Wine Enthusiast Companies
  *Emma Swain, St. Supery Vineyards & Winery
  *HughTietjen, Wine Communications Group
JimTrezise- New York Wine &
    Grape Foundation

About Wine Market Council

Wine Market Council is a non-profit association of grape growers, wine
producers, importers, wholesalers, and other affiliated wine businesses and
organizations. The council's mission is to establish the widespread
acceptance of wine as a rewarding part of American culture and to report on
timely issues and emerging consumer segments in the industry. Wine Market
Council provides its members with consumer research and supports members'
social media outreach programs. Research data is proprietary to Wine Market
Council members, who incorporate our research into their strategic planning,
marketing and sales execution. Wine Market Council was established in 1994 as
a non-profit (501c6) trade association working through all tiers of the U.S.
wine industry to grow the wine market. Wine Market Council today provides
social media support and amplification to its members and hosts two consumer
research conferences each year highlighting wine trends. More information can
be found at www.winemarketcouncil.com or at @WineAnswers on Facebook and
Twitter.

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