Rovi Powers New Premium Mobile Movie Service From Mei-Ah and China Mobile Hong Kong

Rovi Powers New Premium Mobile Movie Service From Mei-Ah and China Mobile Hong

DivX Plus Streaming Selected to Deliver Advanced Entertainment Experiences
Over 4G LTE Network to Android-Based Tablets and Phones

Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation,
today announced Mei Ah Digital Ltd. (Mei-Ah, a member of Mei Ah Entertainment
Group), in collaboration with China Mobile Hong Kong Company Limited (China
Mobile Hong Kong), is using DivX Plus Streaming^® to deliver premium
entertainment services to mobile users in Hong Kong. The UTV App by China
Mobile Hong Kong enables its 4G LTE and 3G service subscribers to instantly
access live TV broadcasting and Catch-up Video-On-Demand ("VOD") content from
Android-based mobile phones and tablets. Catch-up VOD TV service is delivered
using DivX Plus Streaming technology, Rovi's secure adaptive streaming format
offering stunning visual quality and an advanced feature set. This is the
world's first DivX Plus Streaming service on a 4G LTE network.

DivX Plus Streaming, which has quickly gained the support of major studios, IC
manufacturers, device makers, and retailers, brings a cutting-edge feature set
to streaming media that is typically characteristic of the Blu-ray Disc
consumer experience. The solution supports 1080p high definition, subtitles,
multiple language tracks, and trick-play features such as smooth fast forward
and rewind, quick-start playback, and resume playback across devices.

"We are pleased to partner with Mei-Ah and to select DivX technology to
deliver instant access to premium entertainment service on our customers'
favorite mobile devices," said Sean Lee, Director and CEO of China Mobile Hong
Kong Co. Ltd. "High-speed mobile broadband services enabled by our 4G LTE
network help subscribers enjoy a smooth high-quality entertainment experience
virtually anywhere."

"Rovi video delivery and display technologies, including DivX Plus Streaming,
not only provides the secure delivery of our entertainment libraries but,
importantly, provide consumers an exceptional viewing experience," said Steve
Law, Executive Director of Mei Ah Digital Technology Ltd. "We are delighted to
be expanding our work with Rovi and look forward to continuing to introduce
services that provide consumers in China and beyond the freedom to enjoy their
favorite entertainment across any screen."

In addition to supporting the new mobile service, DivX^® technologies power
Mei Ah's online Video-On-Demand services in China ( and
internationally (, since 2011). offers titles in
the DivX format for download-to-own as well as download-to-rent and uses DivX
DRM technologies to enable consumers to download and enjoy content offline and
across an extensive, multi-manufacturer ecosystem of consumer electronics
devices, as well as Windows and Mac computers.

In addition to adopting Rovi technologies for the delivery and display of
entertainment, Mei-Ah has adopted Rovi TotalCode to streamline content
preparation. TotalCode offers professional-quality batch encoding of video
content in a broad range of digital distribution and broadcast formats and is
being used by Mei-Ah to generate titles for both download and streaming.

"Our work with Mei-Ah is a showcase of the breadth and depth of Rovi
technologies for enabling the digital entertainment value chain from content
creation through consumption," said Matt Milne, Executive Vice President
Worldwide Sales and Marketing, Rovi Corporation. "As Mei-Ah's services attest,
Rovi technologies provide an end-to-end solution and enable the variety of use
cases required – from downloading for viewing offline and across a range of
devices to streaming directly to portable devices – to deliver the
entertainment flexibility and freedom consumers crave."

DivX technologies are recognized by millions of consumers around the world for
delivering great video performance, visual quality, and multi-screen
interoperability. Over 750 million DivX devices have shipped into the market
worldwide, ranging from Blu-ray players and HDTVs to game consoles and
smartphones. DivX movies can be easily transferred via optical disc, USB
drive, and SD memory cards or content can be streamed over a home network
using DNLA for playback on registered DivX Certified devices.

About Mei Ah Entertainment Group

Mei Ah Entertainment Group was founded in 1984 and listed at Hong Kong Stock
Exchange in 1993. Majoring in video distribution, the Group has been actively
engaged in film investment and production since 1997, it has produced more
than 150 titles to date and have a film library of approximately 600 titles,
including many box office hits and internationally acclaimed titles. The Group
has also been involved in TV series production and distribution, television
channel operational, multi-media development and recently the cinema lines
throughout China.

About China Mobile Hong Kong Company Limited

China Mobile Hong Kong Company Limited ("CMHK") is the wholly-owned subsidiary
of China Mobile Limited (HKEx: 941) (NYSE:CHL). The Company was incepted in
January 1997 and was the first PCS operator to launch the services in Hong

CMHK is a premier mobile network operator providing innovative and diversified
communications services including voice, mobile data services, IDD & roaming
services. The Company provides customers with comprehensive and high-speed
mobile broadband services through various leading technologies include GPRS,

Riding on the strong support of its parent company China Mobile, CMHK has
launched a series of cross-border mobile services for customers travelling
between Hong Kong and China. Its "1-Card-Multi-Number" service, special
BlackBerry and data plans are especially welcomed by frequent travelers.

The Company has been named as a "Caring Company" since 2002, and a recognized
merchant under the "Quality Tourism Service" scheme since 2004.

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About Rovi Corporation

Rovi powers the discovery, delivery, display and monetization of digital
entertainment. With innovative technology solutions for consumer electronics
manufacturers, service providers, content producers, advertisers, retailers
and websites, Rovi connects people and the entertainment they love. The
company holds over 5,000 issued or pending patents worldwide and is
headquartered in Santa Clara, California. More information about Rovi can be
found at

The Rovi Corporation logo is available at

Forward Looking Statements

All statements contained herein that are not statements of historical fact,
including statements that use the words "will" or "is expected to," or similar
words that describe the Company's or its management's future plans,
objectives, or goals, are "forward-looking statements" and are made pursuant
to the Safe-Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that could cause the actual results of the
Company to be materially different from the historical results and/or from any
future results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in the Company's most recent
report on Form 10-Q for the period ended September 30, 2012 and such other
documents as are filed with the Securities and Exchange Commission from time
to time (available at The Company assumes no obligation to
update any forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release, except as
required by law.

CONTACT: For more information, contact:
         Chris Taylor
         Rovi Corporation

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