MWV Introduces InterceptTM - Security Packaging Solution Boosts Sales and Deters Theft

  MWV Introduces InterceptTM - Security Packaging Solution Boosts Sales and
  Deters Theft

    On-product lock renders products useless until wirelessly unlocked at
                                point-of-sale

2013 International CES 2013 International CES:MeadWestvaco

Business Wire

RICHMOND, Va. -- January 7, 2013

MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and
packaging solutions  announces the launch of Intercept, a groundbreaking
security solution that promotes open merchandising while protecting products
against theft throughout the supply chain. The Intercept lock utilizes ProTeqt
Technologies’ proprietary security technology. MWV is introducing Intercept
during the 2013 Consumer Electronics Show in Las Vegas from Jan. 8 – 11, 2013.

Shoplifting, employee theft and organized retail crime are epidemics that have
far-reaching effects on retailers, brand owners and consumers. Retail “shrink”
(loss) equates to $120 billion globally, including over $35 billion in the
U.S.

“For decades, retailers tried to stop loss by using cameras and exit alarms
that both employees and thieves have learned to ignore. Retailers then turned
to limiting access to products, putting them in plastic boxes, locking them on
peg hooks or in cabinets,” states David Miller, global director of MWV’s
Security Packaging Systems. “These solutions annoy customers, reduce sales and
cost retailers millions of dollars to operate. Retailers and brand owners have
been challenged to find a solution that balances security with the need for
open merchandising. MWV’s Intercept is that solution.”

Intercept features a wireless-enabled lock placed on the product, such as in
the micro USB port on a mobile phone. The Intercept lock disables the
product’s functionality until the lock is deactivated utilizing ProTeqt
Technologies’ system during check out. If the product is not legally
purchased, thieves end up with a worthless product.

Intercept is the only solution that provides retailers and brand owners with
the security they need to combat all forms of theft, including shoplifting,
organized retail crime and employee theft. It allows consumers to fully
interact with the products in-store, and take their purchase straight to the
check-out register. This solution is particularly helpful for retailers and
brand owners that offer high-value products that are the target of thieves,
such as consumer electronics, office supplies, video games, pharmaceuticals,
jewelry and accessories, fragrances and other personal care products. The
system’s flexibility allows it to protect almost any category of product
offered at retail.

“Through our years providing strategic security packaging solutions, MWV
understands the delicate balance of marrying retail accessibility and
protection,” says Jeff Kellogg, vice president of MWV’s Consumer Electronics
and Security Packaging Systems division. “In-store product interaction is key
in the consumer’s path to purchase, and Intercept is the first security system
that neither interferes with that experience nor sacrifices product
protection.”

“Intercept will help facilitate open merchandising, decrease theft and improve
retailers’ and brand owners’ bottom line,” said Kellogg. “This solution
provides retailers and brand owners with peace of mind that their products
will be safe without sacrificing consumer access.”

Intercept will be featured in MWV’s space at CES, Room S218. More details
about the benefits and product features are also available at
www.mwv.com/ces2013.

About MWV

MeadWestvaco Corporation (NYSE: MWV) is a global packaging company providing
innovative solutions to the world’s most admired brands in the healthcare,
beauty and personal care, food , beverage, home and garden, tobacco, and
agricultural industries. The company also produces specialty chemicals for the
automotive, energy, and infrastructure industries and maximizes the value of
its land holdings through forestry operations, property development and land
sales. MWV’s network of 125 facilities and 16,000 employees spans North
America, South America, Europe and Asia. The company has been recognized for
financial performance and environmental stewardship with a place on the Dow
Jones Sustainability World Index every year since 2005. Learn more at
www.mwv.com.

About ProTeqt Technologies

ProTeqt Technologies, Inc. is an innovator of security solutions for the
global retail industry, and develops advanced technologies that protect
merchandise throughout the retail supply chain, from point of manufacture
through point of sale. ProTeqt’s patent-pending technology helps brand owners
and retailers increase sales, while reducing theft, counterfeiting, and supply
chain diversion. ProTeqt is based in Franklin, Massachusetts. For more
information, please visit www.proteqt.com.

Contact:

MeadWestvaco Corporation
Media Contact
Rachel Kaplan, + 1 804-382-3609 (M)
rachel.kaplan@mwv.com
 
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