Millenniata Signs Agreement with Imation to Deliver M-DISC DVD and Blu-ray Technology

  Millenniata Signs Agreement with Imation to Deliver M-DISC DVD and Blu-ray

  Agreement includes marketing and co-branding of the new optical solutions

Business Wire

SALT LAKE CITY & OAKDALE, Minn. -- January 7, 2013

U.S.-based Millenniata and Imation, a global, scalable storage and data
security company, announced today a strategic, marketing and co-branding
agreement. Imation will co-brand and distribute Millenniata’s DVD M-DISC™ and
the newly developed Blu-ray™ M-DISC. The M-DISC uses a proprietary process of
engraving information into a patented inorganic rock-like layer, resistant to
light, temperature and humidity, making it an ideal storage solution for
valuable digital data such as photos, videos, music and business records.

According to the agreement, Imation, whose optical portfolio includes the
Imation™, Memorex™ and TDK Life on Record™ brands, will co-brand the Blu-ray
and DVD M-DISCs, which will then be marketed and distributed through Imation’s
worldwide sales channels.

“We are very excited to gain Imation as a global partner. Imation is the
world’s leading optical media provider and their strength and expertise is
unparalleled in the digital storage market,” said Paul Brockbank, Millenniata
president and CEO. “This new partnership will be vital in continuing to
promote M-DISC as the only permanent storage solution to a growing consumer
base around the world.”

“Increasingly, consumers and small business users are concerned about the
preservation and protection of their data – which may range from personal
photos, videos, and music to business or customer records,” said Greg Bosler,
Senior Vice President, Consumer Storage & Accessories, Imation. “As a leader
in data storage for more than 60 years, Imation is pleased to add
Millenniata’s DVD M-DISC and Blu-ray M-DISC products to our portfolio, and
look forward to bringing this innovative optical solution to our customers

About Millenniata

Millenniata has become the standard in permanent data storage, creating
partnerships with industry leaders Imation, Hitachi-LG Data Storage (HLDS),
LG, Acer and RITEK. Millenniata holds five patents. Millenniata’s patented
technology, including the M-DISC™ and M-DISC compatible drives, are the
world’s first truly permanent digital storage solution. The M-DISC is the
first backward compatible non-dye based DVD and Blu-ray optical technology
constructed of inorganic materials that are known to last centuries. This
combination allows information to be written once and read forever. For more
information, visit

About Imation

Imation (NYSE: IMN) is a global scalable storage and data security company.
The Company's portfolio includes tiered storage and security offerings for
business and products designed to manage audio and video information in the
home. Imation reaches customers in more than 100 countries through a powerful
global distribution network and well recognized brands. Additional information
about Imation is available at

Imation, the Imation logo and Memorex are trademarks of Imation Corp. and its
affiliates. The TDK Life on Record logo is a trademark owned by TDK
Corporation and is licensed exclusively to Imation Corp. All other trademarks
are property of their respective owners.


For Millenniata:
Love Communications
Austin Isbell, 801-746-1648
For Imation:
Sarah McNeil & Associates
Sarah McNeil, 612-205-0795
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