BeCouply and Ford Demonstrate New SYNC AppLink App Providing Drivers with Date Suggestions While on the Go

BeCouply and Ford Demonstrate New SYNC AppLink App Providing Drivers with Date
                         Suggestions While on the Go

PR Newswire

LAS VEGAS, Jan. 7, 2013

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ --

  oThe BeCouply app makes it fun and easy for users to discover great date
    ideas, capture special moments, and connect with other couple friends
  oWith Ford SYNC^® AppLink^™ capability, drivers now just have to ask their
    car, "What are some good date ideas nearby?" for a list of suggestions to
    be read out loud

Couples looking to escape another mundane date night driving circles around
town might soon find help with a new app that will make it easy to have an
exciting social life.

BeCouply, the new location-based suggestion app unveiled at 2013 International
CES, makes it easy to discover great date ideas, capture special moments, and
connect with other couple friends on the go. The app is being tested with
SYNC^® AppLink^™, Ford's in-car connectivity and smartphone interface
technology, allowing voice-controlled operation while keeping your hands on
the wheel and eyes on the road.

"While I'm no expert, it's clear to me the car can play a critical role in the
success of a burgeoning relationship," said Julius Marchwicki, global product
manager for Ford SYNC AppLink. "BeCouply is a terrific idea, and shows how
smartphone apps can help add convenience to the driving experience using voice
control through SYNC AppLink."

How it works
For many couples, date night begins behind the wheel after picking up their
significant other. With SYNC AppLink capability, the BeCouply app can turn a
directionless date night into a fun night of bowling or a romantic dinner
using SYNC voice control.

The driver simply has to say, "What are some good date ideas nearby?" In
response, SYNC lists out suggested date ideas, such as "Have brunch" or "Go
bowling." When a user hears an idea that is of interest, he or she simply
asks, "Where can we [go bowling]?" SYNC then lists recommended places to go
bowling nearby.

The faces behind the app
The team behind BeCouply (http://becouply.com) – Becky Cruze and Pius Uzamere
– are a couple in real life. Cruze has a degree from The George Washington
University in political communications and Uzamere holds a degree in computer
science and engineering from MIT.

Cruze and Uzamere won the Ford SYNC AppLink Developer Challenge at last year's
TechCrunch Disrupt Hackathon in San Francisco. In turn, they were invited to
develop an AppLink-enabled beta version of the app unveiled this week at CES.

"We are on a mission to help couples have epic social lives," said Uzamere,
developer of the app and chief operating officer of BeCouply. "Ford SYNC is a
natural fit for BeCouply because – for many couples – date night begins in the
car."

SYNC AppLink is available on more than 1 million vehicles; it is available on
2013 Fiesta, Mustang, Expedition, Fusion, F-150, Super Duty, Focus, E-Series
and C-MAX.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

About BeCouply
BeCouply is a mobile app that helps couples have epic social lives by making
it fun and easy to discover new date ideas, capture special moments, and
connect with couple friends. Based in San Francisco, BeCouply was co-founded
by real-life couple Becky Cruze and Pius Uzamere and is backed by a syndicate
of angel investors led by Mitch Kapor, creator of Lotus 1-2-3. For more
information, please visit http://becouply.com.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Alan Hall, Ford Motor Company, +1-313-575-1488, ahall32@ford.com, or
Becky Cruze, BeCouply, +1-888-375-3692, the-power-couple@becouply.com
 
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