ams Technology Enables 42” Flat Panel TV to Consume Less Electricity Than a 60-Watt Light Bulb

  ams Technology Enables 42” Flat Panel TV to Consume Less Electricity Than a
  60-Watt Light Bulb

Sensors enable TV to exceed Energy Star 6.0 proposals while delivering highest
quality viewing experience, including 3D

Business Wire

UNTERPREMSTAETTEN, Austria & LAS VEGAS -- January 7, 2013

ams (SIX: AMS), a leading worldwide designer and manufacturer of
high-performance analog ICs and sensor solutions for consumer &
communications, industrial & medical and automotive applications, today
announced the availability of technology that enables a 42” flat panel TV to
use less than 60 watts of power, while delivering an optimal viewing
experience. ams will demonstrate this advancement during CES using an
off-the-shelf television enhanced with ams’ Digital Ambient Light Sensor
technology and smart LED drivers. The result is a TV that uses up to 50%
percent less energy than standard 42” models – exceeding Energy Star 6.0
guidelines – while providing the highest picture quality, even in the lowest
light conditions.

In addition to the direct consumer benefits of combining these ams
technologies, there is a significant environmental benefit as well. Based on
the average daily television viewing in the United States, adopting ams’s
intelligent sensor-driven backlighting technology would result in a reduction
in CO2 consumption equivalent to removing more than 1 million cars from the

A study by the Consumer Electronics Association showed that when it comes to
TVs, two items at the top of consumers’ wish lists are a low-power HDTV, and
better picture quality. Yet with new Energy Star Guidelines being introduced
in the spring of 2013, delivering both items on the wish list will become more
challenging. Energy Star 6.0 calls for a 42” TV set to consume just 62.9 watts
of power, and the maximum any TV can consume – regardless of size – is just 85
watts. Additionally, the measurement of power usage will cover four levels of
ambient room light, as most consumers prefer to watch television in living
rooms with low light levels.

2013 televisions that combine an ams Digital Ambient Light Sensor with local
dimming and high-accuracy drivers will meet and exceed the Energy Star 6.0
ratings without waivers or unusable brightness settings, while delivering a
higher quality viewing experience. The ams Digital Ambient Light Sensor does
this by sensing the ambient light level of the room and adapting the backlight
to a lower power level. The impact of this is threefold:

1) the TV has improved contrast ratio, which is noticeable and pleasing to the

2) there is no blinding or discomfort to the consumer by the “excessively
bright displays, and

3) substantial power savings is realized due to automatically adjusted lower
backlight drive based on ambient light conditions.

ams spokesperson Herbert Truppe, Senior Product Manager for Energy Efficient
TV Backlighting, stated: “One of the biggest power users in consumer
electronics today is the flat panel TV. Higher efficiencies are being mandated
by countries throughout the world to reduce energy consumption. By
intelligently connecting ams sensor-driven lighting technologies to current TV
designs, high-quality viewing experiences can be delivered with no increase to
the cost of the television, while significantly reducing energy consumption
and CO2 emissions.”

The combination of ams Digital Ambient Light Sensors and smart LED drivers is
generally available now from ams.

CES 2013 registered media that would like to schedule an appointment for a
briefing and demonstration should contact Rainier Communications at, or tel +1 508-475-0025.


Patricia Moosburger
Media Relations
phone: +43 (0) 3136 500 31235
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