CSR Drives Bluetooth® Smart Innovation at CES 2013 with Turnkey Product Solutions

  CSR Drives Bluetooth® Smart Innovation at CES 2013 with Turnkey Product
  Solutions

 Intelligent LED Lighting Control Highlights Range of Smart Home, Fitness and
                            Human Interface Demos

2013 International CES: 2013 International CES:CSR

Business Wire

LAS VEGAS -- January 7, 2013

CSR plc (LSE: CSR; NASDAQ: CSRE) extended its leadership in Bluetooth® low
energy technology today by introducing a collection of turnkey hardware and
software solutions, based on the CSR µEnergy® platform, that OEMs and ODMs can
customise to rapidly develop new and innovative Bluetooth Smart fitness, smart
home and human interface products. Private demonstrations of these solutions
include a smart LED lighting display featuring the integrated CSR µEnergy
Bluetooth Smart platform that not only allows intuitive drag-and-drop control
from an iPad® app, but also opens the door to enabling other Bluetooth Smart
Ready systems throughout the home to control lighting, providing a more
compelling user experience.

“CSR continues to drive innovation in Bluetooth low energy technology with
compelling solutions that promote its rapid expansion into a broad range of
Bluetooth Smart and Bluetooth Smart Ready products,” said Paul Williamson,
Director of µEnergy products at CSR. “Key to our success in this market is our
development of the kinds of turnkey hardware and software solutions we are
demonstrating at CES that our customers are using to rapidly develop custom
designs and bring their products to market quickly and cost effectively.”

Smart LED Lighting Control

CSR worked closely with PhotonStar LED Group plc, a British designer and
manufacturer of smart LED lighting solutions, to create one of the most
compelling demonstrations of how CSR µEnergy solutions enable smartphones,
tablets and other smart devices to control systems throughout the smart home.

On its own, the advanced PSL LED lighting system is dimmable and colour
tuneable. The addition of a CSR1000™ Bluetooth low energy chip massively
increases the flexibility and intelligence of the lighting system by enabling
lamps to be controlled individually or in groups using a CSR-developed iPad
app which allows the creation of one-touch buttons to adjust the lighting in a
room or portion of a room for reading, dining or watching movies, for example.
Beyond this, the demonstration shows how easily control can be given to other
smart devices in the home, such as enabling a smart media centre to
automatically dim the lights in a home theatre when a movie starts or an alarm
system to vary lighting throughout the home to deter intruders.

Smart Remote Control

CSR is also demonstrating a turnkey platform based on CSR µEnergy devices,
with accelerometers and software to create an example design manufacturers can
use to quickly develop the next generation of smart remotes for TVs and set
top boxes. Using Freespace® MotionEngine™ software from Hillcrest Labs, the
demo shows how products based on this turnkey CSR solution are able to employ
gesture and voice commands to facilitate access to on-demand content, more
easily perform searches and carry out more complex interactions with a smart
TV.

Fitness Sensors

Continuing its focus on fitness-related applications, CSR is demonstrating two
CSR µEnergy-based solutions for Bluetooth Smart foot pod and cycling sensors.
Employing the CSR1000 device, accelerometers and proprietary algorithms based
on CSR indoor dead reckoning technology, the foot pod demo calculates the pace
of a runner and the distance covered and performs other functions using a
CSR-developed iPhone® app. The cycle sensor similarly calculates cycle speed
and cadence using an iPhone app, measuring both the rate of revolution of the
bike wheel and also the pedals to provide training feedback that include
pedalling rate, speed and distance based on wheel revolutions, as well as
heart rate.

Windows® 8 Wireless Keyboards and Mice

Highlighting Bluetooth Smart Ready Windows 8 tablets and PCs, CSR is
demonstrating wireless keyboard and mouse products from a number of ODM and
OEM customers based on the CSR1000™ and CSR 1001™ µEnergy™ devices. With its
built-in support for Bluetooth low energy HID devices, Windows 8 enables power
saving, small form factor Bluetooth Smart keyboards and mice to connect
directly without installing drivers or dongles and to achieve up to 10 years
of operation from a pair of AA batteries.

Private, invitation-only demonstrations of these CSR Bluetooth Smart solutions
are taking place during the International CES 2013 show in the Springhill
Suites by Marriott, Las Vegas Convention Center, January 8-11. Attendees
wishing to view these private demonstrations should contact CSR for an
invitation.

All CSR’s news at CES can be found on its online press kit:
http://www.tradeshownews.com/events/2013-International-CES/CSR/

                                     ###

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimised
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at www.csr.com. Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to CSR
µEnergy® platform software and hardware solutions, and their performance
characteristics in consumer electronic products, and other future events and
their potential effects on CSR. These forward-looking statements can be
identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to
enhance,’ ‘enables,’ 'designed to', and other similar expressions regarding
the performance characteristics of CSR µEnergy® platform software and hardware
solutions and related products and technology, and their performance
characteristics in consumer electronics products, and their potential effects
on CSR. Any future release of CSR µEnergy® platform software and hardware
solutions or consumer electronics products containing such technology, related
products or modifications to such products’ capability, functionality or
features are subject to ongoing evaluation by CSR and its customers, and may
or may not be implemented and should not be considered firm commitments by CSR
or its customers and should not be relied upon in making purchasing decisions.
Such forward-looking statements represent the current expectations and beliefs
of management of CSR, and are based upon numerous assumptions regarding CSR’s
business strategies and the environment in which CSR will operate and
therefore involve a number of known and unknown risks, contingencies,
uncertainties and other factors, many of which are beyond the control of CSR,
including, but not limited to, those detailed from time to time in CSR’s
periodic reports (whether under the caption Risk Factors or Forward Looking
Statements or elsewhere), which are available at the SEC’s web site
http://www.sec.gov. Each forward looking statement speaks only as of the date
hereof. CSR does not undertake to release publicly any updates or revisions to
any forward looking statements contained herein, otherwise than required by
law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

Contact:

US:
Lori Evans
Evans Public Relations
+1 (650) 200-5891
csr@evanspublicrelations.com
or
UK:
Sally Brown
Rocket Communications
+44(0)845 370 7024
csr@rocketcomms.net
 
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