CSR Drives Bluetooth® Smart Innovation at CES 2013 with Turnkey Product Solutions Intelligent LED Lighting Control Highlights Range of Smart Home, Fitness and Human Interface Demos 2013 International CES: 2013 International CES:CSR Business Wire LAS VEGAS -- January 7, 2013 CSR plc (LSE: CSR; NASDAQ: CSRE) extended its leadership in Bluetooth® low energy technology today by introducing a collection of turnkey hardware and software solutions, based on the CSR µEnergy® platform, that OEMs and ODMs can customise to rapidly develop new and innovative Bluetooth Smart fitness, smart home and human interface products. Private demonstrations of these solutions include a smart LED lighting display featuring the integrated CSR µEnergy Bluetooth Smart platform that not only allows intuitive drag-and-drop control from an iPad® app, but also opens the door to enabling other Bluetooth Smart Ready systems throughout the home to control lighting, providing a more compelling user experience. “CSR continues to drive innovation in Bluetooth low energy technology with compelling solutions that promote its rapid expansion into a broad range of Bluetooth Smart and Bluetooth Smart Ready products,” said Paul Williamson, Director of µEnergy products at CSR. “Key to our success in this market is our development of the kinds of turnkey hardware and software solutions we are demonstrating at CES that our customers are using to rapidly develop custom designs and bring their products to market quickly and cost effectively.” Smart LED Lighting Control CSR worked closely with PhotonStar LED Group plc, a British designer and manufacturer of smart LED lighting solutions, to create one of the most compelling demonstrations of how CSR µEnergy solutions enable smartphones, tablets and other smart devices to control systems throughout the smart home. On its own, the advanced PSL LED lighting system is dimmable and colour tuneable. The addition of a CSR1000™ Bluetooth low energy chip massively increases the flexibility and intelligence of the lighting system by enabling lamps to be controlled individually or in groups using a CSR-developed iPad app which allows the creation of one-touch buttons to adjust the lighting in a room or portion of a room for reading, dining or watching movies, for example. Beyond this, the demonstration shows how easily control can be given to other smart devices in the home, such as enabling a smart media centre to automatically dim the lights in a home theatre when a movie starts or an alarm system to vary lighting throughout the home to deter intruders. Smart Remote Control CSR is also demonstrating a turnkey platform based on CSR µEnergy devices, with accelerometers and software to create an example design manufacturers can use to quickly develop the next generation of smart remotes for TVs and set top boxes. Using Freespace® MotionEngine™ software from Hillcrest Labs, the demo shows how products based on this turnkey CSR solution are able to employ gesture and voice commands to facilitate access to on-demand content, more easily perform searches and carry out more complex interactions with a smart TV. Fitness Sensors Continuing its focus on fitness-related applications, CSR is demonstrating two CSR µEnergy-based solutions for Bluetooth Smart foot pod and cycling sensors. Employing the CSR1000 device, accelerometers and proprietary algorithms based on CSR indoor dead reckoning technology, the foot pod demo calculates the pace of a runner and the distance covered and performs other functions using a CSR-developed iPhone® app. The cycle sensor similarly calculates cycle speed and cadence using an iPhone app, measuring both the rate of revolution of the bike wheel and also the pedals to provide training feedback that include pedalling rate, speed and distance based on wheel revolutions, as well as heart rate. Windows® 8 Wireless Keyboards and Mice Highlighting Bluetooth Smart Ready Windows 8 tablets and PCs, CSR is demonstrating wireless keyboard and mouse products from a number of ODM and OEM customers based on the CSR1000™ and CSR 1001™ µEnergy™ devices. With its built-in support for Bluetooth low energy HID devices, Windows 8 enables power saving, small form factor Bluetooth Smart keyboards and mice to connect directly without installing drivers or dongles and to achieve up to 10 years of operation from a pair of AA batteries. Private, invitation-only demonstrations of these CSR Bluetooth Smart solutions are taking place during the International CES 2013 show in the Springhill Suites by Marriott, Las Vegas Convention Center, January 8-11. Attendees wishing to view these private demonstrations should contact CSR for an invitation. All CSR’s news at CES can be found on its online press kit: http://www.tradeshownews.com/events/2013-International-CES/CSR/ ### About CSR CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR µEnergy® platform software and hardware solutions, and their performance characteristics in consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to', and other similar expressions regarding the performance characteristics of CSR µEnergy® platform software and hardware solutions and related products and technology, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR µEnergy® platform software and hardware solutions or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law. Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR. Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance. Other products, services and names used in this document may have been trademarked by their respective owners. Contact: US: Lori Evans Evans Public Relations +1 (650) 200-5891 firstname.lastname@example.org or UK: Sally Brown Rocket Communications +44(0)845 370 7024 email@example.com
CSR Drives Bluetooth® Smart Innovation at CES 2013 with Turnkey Product Solutions
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