Brace Yourself: Sharp® Unveils Bigger, More Beautiful AQUOS® LED TV Lineup at CES 2013

  Brace Yourself: Sharp® Unveils Bigger, More Beautiful AQUOS® LED TV Lineup
  at CES 2013

Large Screen LED TV Leader Showcases World’s Largest LED TV, More Models with
Quattron^™ Technology, More Choices in 60", 70" and 80" (diagonal) Screen Size

                          and Striking Slim Designs

2013 International CES BOOTH #10916

Business Wire

LAS VEGAS -- January 7, 2013

Get ready for an all out visual thrill ride. Sharp today unveiled nearly
twenty 60" plus class TV models as part of its new line of AQUOS LED TVs, with
more models that feature Quattron technology, more choices in the fast growing
60", 70" and 80" screen classes, striking new slim designs and the world’s
largest LED TV, the 90" AQUOS.

As part of Sharp's new flagship 8-Series, the 80" (diagonal) Sharp LC-80LE857U
(pictured), was intro ...

As part of Sharp's new flagship 8-Series, the 80" (diagonal) Sharp LC-80LE857U
(pictured), was introduced today at CES 2013 (Photo: Business Wire)

“It’s simple – consumers want big screens with excellent picture quality,
something that Sharp is uniquely able to deliver,” said John Herrington,
President of Sharp Electronics Marketing Company of America, a division of
Sharp Electronics Corporation. “We’re gearing up to extend our leadership in
the large screen LED TV market with our finest AQUOS lineup ever, including
more choices in large screen LED TVs, more Quattron models and iconic

Picture Quality

For the first time, more than half of the AQUOS 2013 large screen LED TV
lineup will feature Sharp’s exclusive Quattron technology in the 7- and
8-Series. Quattron color technology adds a yellow pixel to the standard
red-green-blue sub-pixel structure, delivering more than a billion colors.
This offers greater detail, smoother lines, and brighter yellows, deeper blues
and richer golds. Screen brightness is also enhanced without compromising
color accuracy.

In the new AQUOS 8-Series, Sharp takes brightness to an entirely new level
with the introduction of Super Bright which combines an intelligent contrast
engine with a 50 percent higher brightness panel to create Sharp’s brightest
picture with more contrast. The intelligent contrast engine constantly
analyzes the signal and enhances the brightness of the bright objects on the
screen while maintaining the black levels on the rest of the screen. The
result is Sharp’s most brilliant, most contrasted picture ever.

The World’s Largest LED TV

Introduced in June of 2012, and standing majestically at nearly 4 feet tall
and spanning 6 feet and 7 inches wide, the 90" (diagonal) AQUOS is the world’s
largest LED TV and continues as part of the 2013 AQUOS lineup. Its picture
quality is as stunning as its size, with crisp and clear content at the
highest HD resolution of 1080p. Despite its size, the TV is relatively thin
and light. Weighing only 141 pounds and less than 5 inches deep, the unit is
easy to mount on a wall. And with LED technology, it is so energy efficient,
it costs only $28 per year to operate.

Smart TV

All three large screen series (6-, 7-, 8-Series) in the 2013 AQUOS lineup will
be smart, with a dual-core processor, Web browser and built-in Wi-Fi. Sharp’s
SmartCentral platform provides an easy way for consumers to access virtually
unlimited Web based content.

In the 2013 AQUOS lineup, SmartCentral will include an expanded selection of
apps, Flash and HTML5 supported Web browsing and Android and iOS remote
control operation. It will also feature Sharp Beam, a free app that enables
users to send content from an iOS and Android smartphone or tablet to the big
screen with a flick. A new SmartCentral feature gives consumers the ability to
split screens for simultaneous TV viewing and Web browsing. Finally, Netflix
subscribers will be able to search for content on their smartphone or tablet
and then select to watch it on their AQUOS TV with Netflix “Second Screen”

Striking Design

Sharp also brings a new innovative slim design to the 2013 AQUOS line of LED
TVs. The screen bezel is astonishingly slim, so users can fit more TV in less
space. The sides of the TV amazingly appear to fall away. And the whole
display is sleek and thin, so customers can place or mount it practically

High quality brushed aluminum frames adorn the 7- and 8-Series; the latter
featuring distinctive diamond cut edges and a stunning silver finish. They
also include new rounded-edge stands – the new 8-Series also includes a new
silver plated O-shaped stand, giving the appearance of a floating TV.

Since the beautiful new designs are the perfect frames to turn a blank screen
into a work of art, the new Wallpaper Mode will allow pre-installed artwork
images or home photos from a USB drive on the AQUOS LED screen at a reduced
light level that mirrors museum conditions, so the screen blends beautifully
into a room’s décor with extremely low power consumption.


Eleven of Sharp’s large screen AQUOS models feature full HD 1080p active 3D
technology, delivering twice the resolution of passive 3D. New for 2013 is the
use of Bluetooth 3D glasses that are not subject to interference.


6-Series models feature powerful 20W audio for high fidelity with clear voice,
producing clean and crisp audio. The 7- and 8-Series models add Yamaha DSP
technology and a 15W subwoofer, for a total of 35W, adding big, deep sound for
richer audio.

Energy Efficiency

Most AQUOS LED TVs are ENERGY STAR^® 6.0 qualified. In addition, the Optical
Picture (OPC) feature helps save power by using a sensor on the front of the
TV to detect ambient room light, and automatically adjusts TV brightness for
the best picture.

AQUOS Advantage Live^SM

AQUOS connected TV owners have access to AQUOS Advantage Live, Sharp’s unique,
complimentary customer support program. AQUOS Advantage Live allows trained
advisors to remotely connect via the Internet to AQUOS TVs to assist with
setup, troubleshooting and picture optimization. And with Live answer, Sharp’s
experts are available to customers through a dedicated line, 1-87-SEE-AQUOS,
and can provide instantaneous, remote access to representatives.

Sharp AQUOS Quattron 8-Series 3D LED TVs

  *Quattron color intensification
  *Super Bright technology
  *AQUOS 1080p LED display
  *Smart TV with Dual-Core Processor, built-in Wi-Fi and Web browser
  *Aquomotion960 with 240Hz panel
  *Active 3D with two Bluetooth 3D glasses supplied
  *35W Audio with built-in subwoofer
  *Ultra slim silver aluminum frame with diamond-cut edges
  *Wallpaper Mode

60 inch class - LC-60LE857 (March) MSRP: $2999.99
70 inch class - LC-70LE857 (April) MSRP: $3999.99
80 inch class - LC-80LE857 (April) MSRP: $6499.99

Sharp AQUOS 7-Series 3D LED TVs

  *Quattron color intensification
  *AQUOS 1080p LED display
  *Smart TV with Dual-Core Processor, built-in Wi-Fi and Web browser
  *Aquomotion480 with 240Hz panel (C7500/LE757)
  *240 Hz panel (LE755)
  *Active 3D with two Bluetooth 3D glasses supplied (LE755/LE757)
  *35W audio with built-in subwoofer
  *Ultra slim black aluminum frame
  *Wallpaper Mode

60 inch class – LC-60LE757 (April) MSRP: $2299.99
70 inch class – LC-70LE757 (April) MSRP: $3499.99
80 inch class – LC-80LE757 (May) MSRP: $5999.99

60 inch class – LC-60LE755 (February) MSRP: $2199.99
70 inch class – LC-70LE755 (March) MSRP: $3399.99

60 inch class – LC60C7500 (March) MSRP: $2099.99
70 inch class – LC70C7500 (March) MSRP: $3299.99

Sharp AQUOS 6-Series LED TVs

  *AQUOS 1080p LED display
  *Smart TV with Dual-Core Processor, built-in Wi-Fi and Web browser
  *Active 3D (LE657)
  *AQUOMotion 240 with 120Hz panel (LE657)
  *Ultra slim frame
  *Wallpaper Mode

Introduction: LE657 – active 3D
60 inch class – LC-60LE657 (March) MSRP: $1799.99
70 inch class – LC-70LE657 (March) MSRP: $2799.99

Introduction: LE650 – non-3D
60 inch class – LC-60LE650 (February) MSRP: $1499.99
70 inch class – LC-70LE650 (February) MSRP: $2499.99
80 inch class – LC-80LE650 (May) MSRP: $4999.99

60 inch class – LC-60C6500 (Q1) MSRP: $1499.99
70 inch class – LC-70C6500 (Q1) MSRP: $2499.99
80 inch class – LC-80C6500 (Q1) MSRP: $4999.99

For more information on Sharp’s CES announcements, please visit For more information visit Sharp Electronics
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About Sharp Electronics Corporation:

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp
Corporation, a worldwide developer of one-of-a-kind home entertainment
products, appliances, networked multifunctional office solutions, solar energy
solutions, LED lighting and mobile communication and information tools.
Leading brands include AQUOS^® LED TVs, Insight^® Microwave Drawer^® ovens,
Notevision^® multimedia projectors and Plasmacluster^® air purifiers.

Photos/Multimedia Gallery Available:



Mitch Polikoff, 646-935-4367
Sharp Electronics Corporation
Chris Loncto, 201-529-8680
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