The New Year's Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

     The New Year's Most Innovative iOS and OSX Apps Take Center Stage at
                             Macworld/iWorld 2013

New Tech Talks, Appalooza Product Showcase and Social Media Contest Highlight
What's New, What's Cool and What's Next in the World of Apps and App
Development

PR Newswire

FRAMINGHAM, Mass., Jan. 7, 2013

FRAMINGHAM, Mass., Jan. 7, 2013 /PRNewswire/ --IDG World Expo today announced
new and expanded content and events that aim to decode app development, put
the spotlight on the latest tools for the mobile lifestyle, and give attendees
the power to try, learn and play with the newest iOS and OSX innovations, all
at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the
Ultimate iFan Event. Appalooza, one of the most popular areas of the show
floor, will feature developers showcasing hundreds of the latest creations for
everything from productivity, gaming and IT to education, music making,
photography, and much more, all built for iPads, iPhones and MacBooks.
Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone
Center West in San Francisco. Registration is now open.

(Logo: http://photos.prnewswire.com/prnh/20111025/NE93114LOGO)

"Apple technologies are a driving force in today's mobile lifestyle, and
nothing demonstrates the innovation, creativity and excitement of this
lifestyle more than the proliferation of new iOS and OS X apps hitting the
market each day," said Paul Kent, vice president and general manager of
Macworld/iWorld. "Macworld/iWorld brings together developers big and small to
showcase the latest and greatest apps that will change the way you work, live
and play and learn. Nowhere else can you learn about a new app directly from
the person who created it, or try out your favorites before you hit 'buy' on
the App Store. This is where apps come to life."

Highlights of app-related content at Macworld/iWorld 2013 include:

Expo Hall: A Showcase of Mobile Apps
The Macworld/iWorld 2013 expo hall will feature hundreds of developers—more
than 40 percent of which are first-time exhibitors—showcasing the latest
hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad.
Appalooza companies will showcase the best new iOS and OSX apps, including:

  oArt Authority—an app that stunningly displays paintings and sculptures by
    major western artists from ancient times through current-day. Art
    Authority is currently used by Seton Hill University in multiple art
    classes and is under evaluation by many other educational institutions.
  oBeLight Software, Ltd.—a Mac software company that specializes in desktop
    publishing, home design and data protection apps.
  oByte Squared, Ltd.—a company that creates productivity apps, including
    business apps for editing business documents on the iPhone and iPad.
  oCreaceed SPRI—a developer of creative and user-friendly photo and film
    apps for the Mac, iPhone and iPad.
  oFlint Mobile—a mobile payments company that is creating the easiest way
    for on-the-go businesses to accept credit cards and to find new customers
    through social marketing via an iPhone app that enables merchants to
    process credit card payments securely using only their phone.
  oGet Cloak—a service for the Mac, iPhone and iPad that keeps users safe
    when connected to public wireless networks like those found at coffee
    shops, hotels, airports and conferences.
  oiPresent—a company that develops a dynamic interactive iPad app for sales
    teams.
  oMacPaw—a premier Mac development firm dedicated to designing and creating
    reasonably priced Mac software apps that are intuitive, easy-to-use and
    extremely useful to its worldwide customer base.
  oNaturespace Holographics Audio—creator of the most sonically and spatially
    accurate recordings of the natural world available with two iPhone apps,
    "Naturespace: Relax Meditate Escape Sleep" and "Thundergod – The
    Naturespace Thunderstorm Collection."
  oPublications Intl. LTD—a worldwide publisher of books, including
    Children's Cooking, Special Interest and Education, for the iPad.
  oSugarSync—a one-stop shop for the best of the Cloud, syncing users' files,
    music and moves wherever they go.
  oxTuple—an app for the Mac, iPhone and iPad that enables users to manage
    and enrich customer and prospect relationships on-the-go.

App-Related Tech Talks
The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions,
interactive panel discussions, practical "how-to" presentations and "tips and
tricks" learning opportunities with a host of sessions focused on apps and app
development, including:

  o"The Studio in Your Pocket," a full-day workshop with Michael Koerbel and
    Anna Elizabeth James, iPhone filmmakers at Majek Pictures, will explore
    the latest video, photography and audio apps for both iPhone and iPad.
  o" Appalooza: Mobile Applications for the Musician," with Michael Carrera
    of Berklee College of Music, will highlight the coolest mobile music
    appsavailable to help attendees practice, perform and create music –
    anytime, anywhere on their iOS mobile device.
  o"iPhoneography: AppAlchemy," a Tech Talk with Dan Marcolina, photographer,
    iPhoneography event organizer, and author of the critically acclaimed
    book/iPad series "iPhone Obsessed," will show attendees how the
    combination of picture choiceand multiple-app processing can turn a
    simple snapshot into a statement.
  o"iOS Development for Beginners," a full-day session with Matthew Purcell
    of Canberra Grammar School and his Year 10 iPhone and iPad Application
    Development class, will provide attendees a workshop on iOS app
    development.
  o"The iPad Mobile Office – You Can Take It All with You," an interactive
    session with Phil Goodman of Goodman Consulting and Benjamin Levy of
    Solutions Consulting, designed to teach attendees how to harness the power
    of iOS and facilitate daily business tasks. The session will highlight the
    most empowering iOS apps in the App Store that will fundamentally change
    one's work life.
  o"Name That App," an app-guessing game with John Soward of Dataseam and
    John Turner of Assistronics, will allow contestants, picked from the
    audience, to guess an app based on seeing a partial icon.
  o"iOS Productivity Tools," with Allison Sheridan of Nosillacast Mac
    Podcast, willintroduce attendees tovarious iOS productivity apps
    designed to make lives easier, including note-taking apps, word processors
    and spreadsheets, the best reminder apps, and more.
  o"Xcode for IT Admins: Exploring iOS and Cocoa," a full-day workshop with
    John Soward of Datastream, John Turner of Assistronics, and John Sterling
    of Volar Video, will teach attendees the basics of app development using
    Xcode. Participating attendees will get a chance to build an app and work
    through some of the tools in the Apple developer's tool chest.
  o"iPhoneography: from Shooting to Storytelling," with Emmy award-winning
    photographer Richard Koci Hernandez,will teach attendees how to combine
    the basic principles of good photography, a variety of different iPhone
    camera apps, and various stealth techniques to capture unique unguarded
    moments.

Appalooza Social Media Contest
From January 10-19, iFans around the world will have a chance to vote on which
2013 Appalooza exhibitor they are most excited to check out this year and have
a voice in crowning the "iFan's Favorite App." Starting January 10, iFans can
see all the Appalooza exhibitors competing for this coveted title and vote for
which one deserves to win at www.facebook.com/macworldiworld. There is no
limit to the number of apps fans can vote for and true app fanatics can place
a vote once per day for all 10 days.

As a special added bonus, iFans who cast their vote will be entered to win an
iPad mini with an iTunes gift card to download all their favorite new apps.

Be an Appalooza Exhibitor
If you are considering showing off your app as an Appalooza exhibitor at
Macworld/iWorld 2013, don't wait to sign up! Sign up by January 8 to be
included in the "iFan Favorite" app contest, reaching our fan base of more
than 9,000 Apple-product fanatics.

We will also be featuring one app per day for the duration of the voting (10
days). If you'd like to be considered for a spot as an App-of-the-Day during
the contest, please email us at macworldiworld@schwartzmsl.com and tell us why
you think your app should be featured.

Register
Attendee registration, along with information about event passes and pricing,
can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit:
http://www.macworldiworld.com/media-qualification-guidelines/. Please note
that all media are required to submit media credentials for Macworld/iWorld.

Connect
For current happenings, news, chatter and to be part of the conversation, join
Macworld/iWorld on:

  oTwitter: http://twitter.com/MacworldExpo
  oEvent hashtag: #iFan13
  oFacebook: https://www.facebook.com/MacworldiWorld
  oLinkedIn:
    http://www.linkedin.com/groups/Macworld-Conference-Expo-1636267?home=&gid=1636267&trk=anet_ug_hm.

About Macworld/iWorld
Macworld/iWorld is the world's Ultimate iFan Event for those who use, create
and love Apple products. Attendees will encounter a unique celebration of
Apple technology-infused art, music, and film, as well as learning
opportunities, and a shopping mecca in our expo hall filled with products and
services for Apple users of all skill levels and interests. Whether a home
user, an artistic hobbyist, a professional or a true Technorati,
Macworld/iWorld gives attendees the chance toexperience all that the amazing
world of Apple-related tools can offer. Macworld/iWorldwill take place
January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For
more information, please visit http://www.macworldiworld.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education,
strategic business relationships, and access to industry-leading products and
services. IDG World Expo's portfolio of conferences and events includes
Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo®
(E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext),
and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's
leading technology media, research and event company.

SOURCE IDG World Expo

Website: http://www.idgworldexpo.com
Contact: Marisa Borgasano, Schwartz MSL for IDG World Expo, +1-781-684-0770,
MacworldiWorld@schwartzmsl.com
 
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