InvenSense® Announces Contextual Awareness SDK for Embedded Developers and Mobile Devices

  InvenSense® Announces Contextual Awareness SDK for Embedded Developers and
  Mobile Devices

 Poised to drive new era of health and fitness monitoring, and context-aware

2013 International CES

Business Wire

SUNNYVALE, Calif. -- January 7, 2013

InvenSense, Inc. (NYSE: INVN) the leading provider of MotionTracking^™
devices, launched a Contextual Awareness System Development Kit (CA-SDK) to
further drive the proliferation of wearable sensor innovations. The CA-SDK is
comprised of nine sensors and software on a 1.71 in. x 1.46 in. PCB configured
into a wearable watchband. By leveraging the CA-SDK, developers can create
advanced applications and end products with orientation tracking and activity
recognition capabilities such as running, swimming, biking, playing tennis,
walking up or down hill, and determining calorie burn rate. The CA-SDK can
also be used for the development of sleep monitoring, posture detection, and
applications that detect if the wearer is indoors, outdoors, or driving a car.

InvenSense CA-SDK (Photo: Business Wire)

InvenSense CA-SDK (Photo: Business Wire)

The CA-SDK features InvenSense’s MPU-9250, 9-axis MotionTracking device that
was also announced today. The CA-SDK leverages InvenSense’ algorithms for
MotionFusion^™, and incorporates temperature, humidity, ultraviolet light,
proximity, pressure, and light sensors. The CA-SDK comes with an embedded
motion processing library for hardware developers, a USB port, on-board
memory, and a Bluetooth module that supports Bluetooth low energy for
interfacing with Android and iOS smartphones, tablets, and PCs.

“Our CA-SDK is poised to enable health & fitness apparel, and equipment
manufacturers the means to create a new era of wearable products,” noted Ali
Foughi, Vice President of Marketing and Business Development. “These products
will provide consumers with contextual awareness, such as insights into their
health, fitness and environmental conditions to help improve their quality of

InvenSense will be demonstrating the CA-SDK during CES in booth #30161,
located in Hall S3. The CA-SDK is slated for purchase on InvenSense’s website
in March.

About InvenSense

InvenSense Inc. (NYSE: INVN) is the world’s leading provider
ofMotionTracking^™solutions for consumer electronic devices. The company’s
patentedNF Platform and patent-pending MotionFusion™ technology address the
emerging needs of many mass-market consumer applications via improved
performance, accuracy, and intuitive motion- and gesture-based interfaces.
InvenSense technology can be found in consumer electronic products including
smartphones, tablets, gaming devices, optical image stabilization, and remote
controls for Smart TVs. The company’s MotionTracking products are also being
integrated into a number of industrial applications. InvenSense is
headquartered in Sunnyvale, California and has offices in China, Taiwan,
Korea, Japan, and Dubai. More information can be found

©2012 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and the
InvenSense logo are trademarks of InvenSense, Inc. Other company and product
names may be trademarks of the respective companies with which they are

Photos/Multimedia Gallery Available:



InvenSense, Inc.
Ali Foughi, 408-988-7339
Vice President
Marketing and Business Development
Eileen Elam, 408-988-7339 ext. 389
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