InvenSense® Announces Contextual Awareness SDK for Embedded Developers and Mobile Devices Poised to drive new era of health and fitness monitoring, and context-aware products 2013 International CES Business Wire SUNNYVALE, Calif. -- January 7, 2013 InvenSense, Inc. (NYSE: INVN) the leading provider of MotionTracking^™ devices, launched a Contextual Awareness System Development Kit (CA-SDK) to further drive the proliferation of wearable sensor innovations. The CA-SDK is comprised of nine sensors and software on a 1.71 in. x 1.46 in. PCB configured into a wearable watchband. By leveraging the CA-SDK, developers can create advanced applications and end products with orientation tracking and activity recognition capabilities such as running, swimming, biking, playing tennis, walking up or down hill, and determining calorie burn rate. The CA-SDK can also be used for the development of sleep monitoring, posture detection, and applications that detect if the wearer is indoors, outdoors, or driving a car. InvenSense CA-SDK (Photo: Business Wire) InvenSense CA-SDK (Photo: Business Wire) The CA-SDK features InvenSense’s MPU-9250, 9-axis MotionTracking device that was also announced today. The CA-SDK leverages InvenSense’ algorithms for MotionFusion^™, and incorporates temperature, humidity, ultraviolet light, proximity, pressure, and light sensors. The CA-SDK comes with an embedded motion processing library for hardware developers, a USB port, on-board memory, and a Bluetooth module that supports Bluetooth low energy for interfacing with Android and iOS smartphones, tablets, and PCs. “Our CA-SDK is poised to enable health & fitness apparel, and equipment manufacturers the means to create a new era of wearable products,” noted Ali Foughi, Vice President of Marketing and Business Development. “These products will provide consumers with contextual awareness, such as insights into their health, fitness and environmental conditions to help improve their quality of life.” InvenSense will be demonstrating the CA-SDK during CES in booth #30161, located in Hall S3. The CA-SDK is slated for purchase on InvenSense’s website in March. About InvenSense InvenSense Inc. (NYSE: INVN) is the world’s leading provider ofMotionTracking^™solutions for consumer electronic devices. The company’s patentedNF Platform and patent-pending MotionFusion™ technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion- and gesture-based interfaces. InvenSense technology can be found in consumer electronic products including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for Smart TVs. The company’s MotionTracking products are also being integrated into a number of industrial applications. InvenSense is headquartered in Sunnyvale, California and has offices in China, Taiwan, Korea, Japan, and Dubai. More information can be found atwww.invensense.com. ©2012 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking, MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and the InvenSense logo are trademarks of InvenSense, Inc. Other company and product names may be trademarks of the respective companies with which they are associated. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130107005509/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50522289&lang=en Contact: InvenSense, Inc. Ali Foughi, 408-988-7339 Vice President Marketing and Business Development or Eileen Elam, 408-988-7339 ext. 389 email@example.com
InvenSense® Announces Contextual Awareness SDK for Embedded Developers and Mobile Devices
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