AT&T to Extend "It Can Wait" Reach in 2013
Collaborating to Share the Message: "No Text is Worth Dying For"
Preloading Free No-Texting-While-Driving App on Devices
LAS VEGAS, Jan. 7, 2013
LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Building on a campaign that has raised
awareness of the dangers of texting while driving and inspired more than 1.2
million pledges not to text behind the wheel, AT&T* today announced plans to
expand the It Can Wait program in 2013.
Texting and driving can be a deadly combination and is involved in more than
100,000 vehicle crashes each year, often causing injuries and deaths.^1 This
video shows the dangers.^
This year, AT&T plans to collaborate with other companies and nonprofit
organizations to further spread the message that no text is worth dying for --
and to make no-texting-while-driving technologies more widely available.
"Our goal is simple – we want to change behavior and save lives," said AT&T
Senior Executive Vice President and Global Marketing Officer Cathy Coughlin.
"That's why we're putting additional resources behind this effort and why
we're inviting everyone to join us in this cause. Working together, we can
make a difference."
In 2012, 165 organizations, including national nonprofits, commercial
businesses, law enforcement, educators, legislators, professional associations
and government agencies helped get out the message and encourage people to
make a personal pledge not to text and drive. The combined efforts of
organizations including the Federal Communications Commission, the U.S.
Department of Transportation, National Organizations for Youth Safety, SADD,
Big Brothers Big Sisters, RadioShack and CTIA-The Wireless Association made a
difference. For example:
oAwareness of the It Can Wait message increased 26 percent during the key
oOne-in-three people in that period said that texting while driving
messages have an impact on their driving habits.²
oMore than 1.2 million no-texting-while-driving pledges were made at
ItCanWait.com and through Facebook, Twitter, live events and
In 2013, AT&T plans to extend work with existing It Can Wait collaborators and
significantly expand their ranks. Plans include:
oWorking with device makers to pre-load no-texting-while-driving
technologies and solutions into handsets, with the goal of making these
solutions standard on all AT&T smartphones. The Pantech Discover™,
announced today, will be the first device to come with the free AT&T
DriveMode^®** safe-driving app preloaded. Other device makers, including
Samsung and HTC, have plans to preload DriveMode onto future smartphones
later this year.
oEngaging cities such as Houston, Texas, and companies including USAA and
Walmart to discuss potential new It Can Wait collaborations.
oMaking resources – ranging from It Can Wait branded materials, to teaching
aids and sample company policies – available to other organizations for
programs they develop.
oLaunching a year-round texting-while-driving simulator tour targeting more
than 380 events nationwide.
AT&T, its 240,000 employees and other supporters are calling on all drivers to
go to www.ItCanWait.org to take the no-texting-while-driving pledge, and then
share their promise with others via Twitter (#itcanwait) and Facebook. The
pledge is part of the public awareness campaign aimed directly at stopping the
dangerous practice of texting while driving.
¹National Safety Council
² AT&T TWD - ICW Perceptions Study
*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Data and text messaging charges may apply for download and app usage.
Standard messaging rates apply to auto-reply messages. AT&T DriveMode is free
to AT&T customers only. Compatible device required.
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