Big Rock Brewery Inc.: The Devil is in the Details

Big Rock Brewery Inc.: The Devil is in the Details 
Big Rock unveils new Brewmaster's Edition 
CALGARY, ALBERTA -- (Marketwire) -- 01/07/13 -- Big Rock Brewery Inc.
(TSX:BR) is announcing its newest addition to the Brewmaster's
Edition, Helles Bock. Crafted from a complex blend of three malts,
Helles Bock is sweet and malty with a light hop and at 6.66%, it has
a devilish kick. In short, the perfect brew to warm up to on a cold
It's been a busy season for Brewmaster Paul Gautreau. He and his team
have had their hands full crafting innovative new brews for our
growing Brewmaster's Edition stable. Helles Bock, the latest
addition, is a strong blonde lager with a delicious sweet malty
flavour brewed to bock strength. Balanced by Hallertau hops, the
smooth golden texture of Helles Bock is Brewmaster Paul's
interpretation of the bock, a strong German beer first brewed in the
14th century. Whereas bocks are typically dark in colour, Helles Bock
is a light coloured, full-bodied lager brewed to bock strength. 
If you want to know exactly where you can pick up a six pack of
Helles Bock, or try it on tap, you can start your search by putting
on your beer goggles and heading to our website's beer finder feature
at Helles Bock is available in
Alberta, British Columbia, Saskatchewan and Manitoba until May 2013. 
The Brewmaster's Edition is an on going program that will release
small batches of innovative brews on a seasonal basis. These crafty
brews all share one very special ingredient - play. Featuring our
most imaginative flavours and profiles, they are a product of our
passion for innovation, our constant curiosity and our insatiable
sense of adventure. 
About Big Rock Brewery Inc.: 
Big Rock Brewery - headquartered in Calgary, Alberta - produces
premium, all-natural craft beers. As Canada's leading craft brewer,
Big Rock boasts a family of nine exceptional ales and lagers, Rock
Creek dry cider, an ongoing selection of seasonal beers released
through the Brewmaster's Edition and cutting-edge, limited-run brews
released through the Alchemist Edition. Big Rock products are sold in
nine provinces and two territories in Canada, and are also available
in Korea. For more information visit
Big Rock Brewery Inc.
Christy Sterling
Communications and Marketing Administrator
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