Intel Delivers Broad Range of New Mobile Experiences

  Intel Delivers Broad Range of New Mobile Experiences

   New Smartphones, Tablets and Ultrabook^™ Convertibles to Redefine Mobile


  *New Intel^® Atom™ processor-based platform aimed at value segment of
    smartphone market with support from Acer^®, Lava International* and
    Safaricom*. Highlights forthcoming "Clover Trail+" platform aimed at
    performance and mainstream market segments.
  *Wide range of Intel-based tablets running Windows 8 now available on
    shelves and online; First 22nm quad-core Atom™ SoC for tablets expected to
    more than double the computing performance of the Atom™ Processor Z2760
    platform; available Holiday 2013.
  *Lower-power Intel^® Core™ processor lineup reaches as low as 7 watts,
    enabling thinner, lighter, touch-based Ultrabook convertibles, detachables
    and tablets.
  *4th generation Intel^® Core™ processor family (formerly codenamed
    “Haswell”) will enable a broad new range of Ultrabook convertibles,
    detachables and tablets with all-day battery life; the biggest battery
    life gain over a previous generation in company’s history^3.

2013 International CES

Business Wire

LAS VEGAS -- January 7, 2013

INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation executives held a
press conference today to outline a plan to accelerate new mobile device
experiences across the company’s growing portfolio of smartphone, tablet and
Ultrabook^™ offerings.

The announcements included a new smartphone platform for emerging markets,
details on a forthcoming 22nm quad-core SoC for tablets, and more personal and
intuitive Ultrabook^™ devices in innovative convertible designs were outlined
by Mike Bell, vice president and general manager of the Mobile and
Communications Group, and Kirk Skaugen, vice president and general manager of
the PC Client Group at Intel.

“The best of Intel is coming to a mobile device near you,” said Skaugen. “We
are set to deliver the biggest increase in battery efficiency in Intel’s
history with 4th generation Intel^® Core^™ processors, while adding broad new
human interfaces to computing devices through touch, voice, facial
recognition, and gesture-based interactions. We’re also significantly
extending the performance and power savings in Atom^™ processors as we
accelerate our mobile offerings in an unprecedented fashion in 2013.”

Intel Inside^® Smartphones

Building on the progress first detailed a year ago at CES, Intel unveiled a
new low-power Atom^™ processor-based platform (formerly "Lexington") and
smartphone reference design, targeted at the value smartphone market segment,
which industry sources predict could reach 500 million units by 2015.
Customers announcing support for the platform include Acer*, Lava
International* and Safaricom*.

The new platform brings Intel’s classic product strengths to this fast-growing
smartphone market segment, including impressive performance for quick Web
browsing, and a great multimedia and Android^1 applications experience.

“The addition of the low-power Atom platform enables Intel to address new
market segments and further rounds out our expanding portfolio of smartphone
offerings,” said Bell. “We believe the experience that comes with Intel Inside
will be a welcomed choice by first-time buyers in emerging markets, as well as
with our customers who can deploy more cost-conscious devices without
sacrificing device performance or user experience.”

The new value offering includes many high-end features including the Intel
Atom processor Z2420 with Intel Hyper-Threading Technology that can achieve
speeds of 1.2 GHz, 1080p hardware-accelerated encode/decode, and support for
up to two cameras delivering advanced imaging capabilities, including burst
mode that allows people to capture seven pictures in less than a second in
5-megapixel quality. The platform also includes the Intel XMM 6265 HSPA+ modem
that offers Dual Sim/Dual Standby capability for cost-conscious consumers.

Bell also highlighted the forthcoming Intel Atom Z2580 processor platform
(formerly "Clover Trail+") targeted at performance and mainstream smartphones.
The platform includes a dual core Atom processor with Intel Hyper-Threading
Technology, and also features a dual-core graphics engine. He said the new
platform will deliver up to two times the performance benefits over Intel’s
current-generation solution (Intel Atom processor Z2460 platform), while also
offering competitive power and battery life.

Tablet Roadmap Expanded with upcoming Quad-Core Intel® Atom™ Processor

Speaking to a robust product roadmap and growing ecosystem of tablet and
tablet convertible devices running on Intel technology, Bell reinforced the
wide range of tablet designs based on the Atom Processor Z2760 running
Windows^2 8 now on shelves and online from OEMs such as Acer*, ASUS*, Dell*,
Fujitsu*, HP*, Lenovo*, LG* and Samsung*. More tablet designs are scheduled to
ship over the coming weeks. Enabling a mobile, connected and full Windows^2* 8
experience, the Atom platform boasts all-day battery life and is more power-
efficient than competitive offerings.

He also unveiled details about the company’s next-generation 22nm Atom SoC,
codenamed "Bay Trail," which is already booting and scheduled to be available
for holiday 2013. The first quad-core Atom SoC will be the most powerful Atom
processor to date, delivering more than two times the computing performance of
Intel’s current generation tablet offering. It will also include new improved
integrated security offerings. These improvements will enable new experiences
for business and personal use in devices as thin as 8mm that have all-day
battery life and weeks of standby, all at lower prices.

“With Bay Trail we will build on the work done with our current SoC
development and accelerate very quickly by leveraging Intel’s core computing
strengths,” Bell said. “We will take advantage of the tremendous software
assets and expertise at our disposal to deliver the best products with
best-in-class user experiences.”

Low Power Fuels Ultrabook Innovation

Since mid-2011, Intel has led the industry in enabling Ultrabook devices aimed
at providing new, richer mobile computing experiences in thin, elegant and
increasingly convertible and detachable designs. To enable these innovative
designs, Intel announced last September that it added a new line of processors
to its forthcoming 4th generation Intel Core processor family targeted at
about 10 watt design power, while still delivering the excellent performance
people want and need.

Skaugen announced today that the company is bringing the low-power line of
processors into its existing 3rd generation Intel Core ^ processor family.
Available now, these chips will operate as low as 7 watts, allowing
manufacturers greater flexibility in thinner, lighter convertible designs.
Currently there are more than a dozen designs in development based on this new
low-power offering and they are expected to enable a full PC experience in
innovative mobile form factors including tablets and Ultrabook convertibles.
The Lenovo IdeaPad Yoga* 11S Ultrabook and a future Ultrabook detachable from
Acer will be among the first to market this spring based on the new Intel
processors and were demonstrated by Skaugen on stage.

The 4th generation Intel Core processor family enables true all-day battery
life -- representing the most significant battery life capability improvement
in Intel history. Skaugen disclosed that new systems are expected to deliver
up to 9 hours of continuous battery life, freeing people from some of the
wires and bulky power bricks typically toted around.

“The 4th generation Core processors are the first Intel chips built from the
ground up with the Ultrabook in mind,” Skaugen said. “We expect the tremendous
advancements in lower-power Core processors, and the significant ramp of
touch-based systems will lead to a significant new wave of convertible
Ultrabooks and tablets that are thinner, lighter and, at the same time, have
the performance required for more human-like interaction such as touch, voice
and gesture controls.”

To demonstrate the impact of the 4th generation Intel Core processor family,
Skaugen showed a new form factor Ultrabook detachable reference design
(codenamed "North Cape") that converts into a 10mm tablet and can run on
battery for up to 13 hours while docked.

Advancements made in the way consumers will interact with their computing
devices were also demonstrated, including natural and more immersive
interaction experiences using a 3-D depth camera. Intel showed applications
running on an Ultrabook in which objects can be manipulated naturally with
free movements of the hands, fingers, face and voice. One application that was
demonstrated can be used for enabling new and immersive video collaboration
and blogging experiences. These were all enabled using the Intel® Perceptual
Computing SDK Beta. This year, Intel expects more Ultrabooks and all-in-one
(AIO) systems to offer applications for voice control (Dragon Assistant*)
andfacial recognition (Fast Access*) for convenience and freedom from

Bringing Back “Family Night”

During the event, Skaugen also demonstrated new adaptive AIO systems that have
a battery built into the screen and can be picked up and easily moved around
the home or office as needed. Adaptive AIOs are high-performance computers
with large touch-enabled screens that can be used as a multi-user touch gaming
system, or as an interactive art creation device, as well as for many other
shared, in-person experiences. Simply put, these devices will help bring “game
night” back to its roots through shared experiences where families and friends
gather around the system to interact, play and have fun.

Intel also continues to drive access to content on Intel-based devices by
working with video service providers around the globe such as Comcast and
Bouygues Telecom to create television experiences that will allow customers to
view live and on-demand pay TV content. Intel is collaborating with Comcast to
bring the XFINITY* TV experience to multiple screens in the home
includingUltrabook devices, and Intel-based AIO PCs and tablets.

This experience is made possible by the Intel® Puma™ 6MG-based XG5
multi-screen video gateway developed by ARRIS. This new category of devices
allows any screen in the home to access live and on-demand entertainment
premium content. Intel is also working with Bouygues Telecom to bring
customers in France the Bbox* TV experience to these same Intel-based devices.
Consumers will experience both live TV and video on demand anywhere on the
Bouygues Telecom network.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company
designs and builds the essential technologies that serve as the foundation for
the world’s computing devices. Additional information about Intel is available
at and

Intel, Atom, Core and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.

*Other names and brands may be claimed as the property of others

^1 Android is a trademark of Google Inc.

^2 Windows is a registered trademark of Microsoft Corporation in the United
States and other countries.

^3 4th Generation Intel Core processors provide 3-5 hours of additional
battery life when compared to 3rd Generation Intel Core processors, based on
measurement of 1080p HD video playback.

Software and workloads used in performance tests may have been optimized for
performance only on Intel microprocessors.Performance tests, such as SYSmark
and MobileMark, are measured using specific computer systems, components,
software, operations and functions. Any change to any of those factors may
cause the results to vary.You should consult other information and
performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other


Intel Corporation
Becky Emmett, 503-712-7460
Claudine Mangano, 408-887-2706
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