30 Leaders Join Power Matters Alliance

                    30 Leaders Join Power Matters Alliance

Leaders from Across Smartphone Ecosystem - Case Makers, Chipset Vendors and
Device Manufacturers - Drive Exponential Growth for PMA.

PR Newswire

LAS VEGAS, Jan. 7, 2013

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ --Big names in smartphone cases and
wireless semiconductor lead a recent wave of companies backing the Power
Matters Alliance - hot on the heels of industry giants AT&T, Google, and

Otterbox, the #1 selling case maker for smartphones, threw its weight behind
the PMA, as did case makers Incipio and Skech - both of whom will exhibit
PMA-compatible cases atthis week's Consumer Electronics Show in Las Vegas.
Similarly, Integrated Device Technology (NYSE: IDT), one of the leading
chipset vendors for wireless power, and NXP Semiconductors (NASDAQ: NXPI) – a
global leader in RF, Analog and Power Management - both joined the PMA. Also
joining the PMA is Arconas - the leading designer and manufacturer of
furniture for airports and public spaces - having installed PMA-compatible
charging spots in 20 airports across the USA. Other notable new members
include APS Technologies, Diodes, Electric Power Research Institute (EPRI),
Everpurse, Foxlink, IGRS China, Leyden Energy, Microsemi, Microtips
Technology, Monolithic Power Systems, MxMedia, NXT health, ON Semiconductor,
Silicon laboratories, Telegesis, TennRich International and World Fair

"With the backing of AT&T, Powermat, Google, P&G and Starbucks, the PMA has
become more prominent in the wireless power marketplace," said Jason dePreaux,
principal analyst for emerging power technologies at IHS. "Its recent
membership additions highlight the growing interest in building a wireless
power ecosystem that allows users to charge their devices at cafes, airports,
and other destinations. IHS estimates the wireless power industry to grow to
100 million units by 2015 and PMA members are important constituents in the

PMA membership has tripled in the past month, and its board now includes AT&T,
Duracell, Starbucks, Powermat, and the US Government's Energy Star and Federal
Communications Commission (both board observers). Google's Chief Internet
Evangelist – Vint Cerf – is Honorary Chairman of the board. Facebook, General
Motors, and Delta Airlines are among the global leaders that have also backed
the PMA.

"We're very excited to be joining the PMA, at a time when wireless charging is
gaining considerable momentum and is becoming a key consideration in the
deployment of new technologies," said Michael Bruno, Senior Director Business
Development of Emerging Technologies at NXP Semiconductors.

The PMA's efforts to set a global standard for smart and environmental
wireless power operates under the IEEE Standards Association (IEEE-SA)
Industry Connections program – and PMA members are working to create a
real-world ecosystem of wireless power based on the PMA standard (for
examples, see poweruphere.com).

"I am thrilled by the speed and quality of our membership growth" said Ariel
Sobelman, President of the PMA, "PMA membership is now comprised of undisputed
global leaders in their respective category - each dedicated not only to
creating a global standard, but to implementing a real-world wireless power
ecosystem here and now."

About the Power Matters Alliance
PMA was founded byPowermatTechnologies andProcter & Gamblein
2012.Google'sVint Cerf – one of the fathers of the Internet – is its
Honorary Chairman, and its board includesAT&T, Duracell, Starbucksand the US
Government'sEnergy StarandFederal Communications Commission. A wide array
of PMA-compliant products are available at leading retailers, and compatible
'wireless charging spots' have been installed at leading airports, stadiums,
restaurants, gyms and hair salons. Membership of the PMA is open to all, and
its technical specifications are available to all members at

For more information and to join the PMA visit www.powermatters.org
For press inquiries contact: Scott Eisenstein,

SOURCE Power Matters Alliance

Website: http://www.powermatters.org
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