Luxury Brands Debut New Products at Resorts West House of Luxury During Sundance Film Festival

   Luxury Brands Debut New Products at Resorts West House of Luxury During
                            Sundance Film Festival

PR Newswire

PARK CITY, Utah, Jan. 7, 2013

PARK CITY, Utah, Jan. 7, 2013 /PRNewswire/ --Luxury hotelier Resorts West
will host some of the world's most influential brands during the 2013 Sundance
Film Festival in an invitation-only showcase of the $21.9 million Ski Dream
Home. The two-day "House of Luxury" will feature Rolls-Royce Motor Cars,
Hasselblad, Sony, Armani and other top brands alongside high-profile figures
in the art and culinary world, including Chef David Shim of New York City hot
spot Kristalbelli and contemporary artist Domingo Zapata. The Dream Home will
also host several A-list receptions for films released during the Festival,
including Toy's House, The Crash Reel, Running from Crazy and S-VHS.
Celebrities related to the films, including Oscar nominee Mariel Hemingway and
professional snowboarder Kevin Pearce, will be among the attendees.


With the Ski Dream Home on the market, the showcase puts an experiential twist
on the traditional real estate open house, allowing attendees to visualize the
lifestyle that comes with owning a slope-side chalet. Guests of the 14,000
square-foot mansion can test drive a 2013 Rolls-Royce Ghost, play a round of
virtual golf on the FullSwing™ simulator with clubs by Scratch Golf,
experience Zeal Optics' HD GPS goggles or take a few runs on hand-crafted Zai
Skis, imported from Switzerland. The chalet sits directly on Deer Valley's
Mountaineer run for ski-in/ski-out access.

Those more inclined to relax can watch a film in the stadium-seat theater on
Sony's HD 4K projector, take a dip in the heated swimming pool, revel in new
scents by Armani Fragrance or wander through the spa to experience beauty
treatments, including stylings by TIGI Hair Reborn. The event will also
feature the USA debut of The Lunar by Hasselblad, a mirrorless
interchangeable-lens camera not scheduled for release until March 2013, and
the Utah debut of Vixen Vodka.

Guests will enjoy hors d'oeuvres by Chef David for a taste of Kristalbelli's
contemporary Korean cuisine, specialty cocktails from Kristalbelli's chic
lounge Juga, hand-selected vintages by Verite Wines and live entertainment by
former U.S. Ski Team national champion and vocal artist Bryon Friedman. 

"Resorts West is excited to share the Ski Dream Home with a select group of
prestige brands during the House of Luxury," said Joe Ballstaedt, CEO of
Resorts West. "We have prided ourselves on providing the Park City visitor
with luxury accommodations for 13 years. Park City is a destination for
skiers, adventurers, film lovers and culturists."

House of Luxury is produced in conjunction with Bradford Rand and his team at
RAND Luxury, veteran founders of the Luxury Review showcase held in New York
and Los Angeles, and producers of the Rolls-Royce Evening of Luxury events in
The Hamptons and Beverly Hills. Brands featured at House of Luxury will
include Rolls-Royce Motor Cars, Sony, Hasselblad, Armani Fragrance,
Kristalbelli Restaurant & Juga Lounge, Magellan Jets, Zai Ski, Zeal Optics,
TIGI, Stella Artois, Verite Wines, Vixen Vodka, Scratch Golf, Roxbury Jewelry,
Porsche Design and Keurig.

About Resorts West

Established in 1999, Resorts West is the premier luxury accommodations
provider at each of Park City's three world-class ski resort areas, including
Deer Valley, Park City Mountain and Canyons. Properties range from 2-bedroom
slope-side condos to 8-bedroom private chalets complete with theaters, wine
cellars and apres ski lounges. In addition to luxury lodging, Resorts West
offers private chef service, in-home spa treatments, luggage shipment and a
private concierge to arrange winter activities, from snowmobiling to heli-ski
excursions. For more information about Resorts West, please visit

Tracie Heffernan

SOURCE Resorts West

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