Google Remains the #1 Internet Marketing Fact of Life; Cyberset Clients Thrive Under the Reign of the Non-Evil Empire

Google Remains the #1 Internet Marketing Fact of Life; Cyberset Clients Thrive
                    Under the Reign of the Non-Evil Empire

FTC ruling cements ubiquity of the search engine-based powerhouse as Southern
California Internet marketing firm guides its clients to the top of search

PR Newswire

LOS ANGELES, Jan. 4, 2013

LOS ANGELES, Jan. 4, ^ 2013 /PRNewswire/ --Internet marketing company
Cyberset has focused much of its efforts on Google since its inception. That
direction has now been bolstered by the January 3 decision by the Federal
Trade Commission (FTC) not to pursue antitrust action against the rapidly
growing search engine giant, which famously uses the phrase "Don't be Evil" as
its internal slogan. Clearly, the FTC's choice has profound consequences for
Internet marketing; Google's ranking as the most powerful marketing tool since
the invention of mass communications remains intact.

The lack of action from the FTC means that Google will be able to continue
putting its websites into favorable positions on search results. It also means
that it's more incumbent than ever on businesses to ensure that they rank high
enough on Google searches that potential customers will be able to find them.
Cyberset has always focused a large portion of its Internet marketing services
on Google, and the results for clients have been consistently outstanding.

Cyberset project manager Mike Pearl is quick to point out the importance of
harnessing the immense power of Google. "'Xerox' was once synonymous with
photocopying; now 'to Google' is probably the most common verb people use to
describe a web search. Google itself is just plain ubiquitous when it comes to
searching for something on the Internet, with over 65 percent of searches
being conducted through it. That's compared to 15.5 percent for a strong
competitor like Yahoo!," Mr. Pearl noted.

"A couple of decades ago, people who were looking for the services of a
particular sort of business would automatically crack open the yellow pages of
the phone book. Businesses would give themselves names starting with an 'A' so
they would be at or near the top of its section of the phone book. Now, it's
all about decoding Google's algorithms. Obviously, getting your company to the
top of the most common web searches for your product or service is
considerably more complex than just naming yourself 'A-1 Plumbing' or
'Aardvark Construction,'" Mr. Pearl said.

"As the saying goes, 'content is king' on the Internet. Cyberset's team of
webmasters, developers, writers, and highly experienced web gurus are
implementing highly content-intensive campaigns on behalf of our clients that
have consistently generated outstanding results. Our job is using Google and
the other search engines to get phones to ring and e-mail queries to multiply,
and that's exactly what we're doing," Mr. Pearl said.

To learn more about the services available at Cyberset, contact them online or
by phone at 800-601-5053 and schedule a free consultation.

PR submitted by

SOURCE Cyberset Corp.

Contact: Mike Pearl, +1-818-883-7277, ext. 112,
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