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Subaru To Debut Starlink At 2013 Consumer Electronics Show



          Subaru To Debut Starlink At 2013 Consumer Electronics Show

STARLINK cabin technology makes world debut in Las Vegas

PR Newswire

CHERRY HILL, N.J., Jan. 4, 2013

CHERRY HILL, N.J., Jan. 4, 2013 /PRNewswire/ -- Subaru of America, Inc.
announced today that it will debut a new STARLINK in-car connectivity brand at
the 2013 Consumer Electronics Show (CES).  Subaru STARLINK cabin technology
represents the automaker's new infotainment strategy.  For the first time
ever, Subaru will have a stand-alone presence at CES, demonstrating its
driver-friendly Aha integration and Eyesight^® driver-assist system on the
all-new 2014 Forester. 

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

STARLINK is the product of a new, cross-functional infotainment team created
by Subaru parent company Fuji Heavy Industries.  The global team of engineers,
planners, and marketing strategists are working together to enhance
connectivity & safety technology features in Subaru vehicles, while also
simplifying and reducing overall cabin complexity.  

"Subaru is proud to unveil STARLINK cabin technologies at the world's largest
consumer electronics tradeshow," said Akio Takai, FHI Deputy General Manager,
and leader of the infotainment cross-functional team (ICFT).  "We understand
that the driving experience is about much more than mobility, and we know that
today's car shopper is looking for technologies that are value-added but also
safe, helping them accomplish their daily errands without adding to driver
distraction."

STARLINK Infotainment

The STARLINK connectivity suite offerings begin with the trend-setting Aha
service by long-time Subaru partner HARMAN  International.  With Aha, Subaru
drivers can safely access tens of thousands of stations of Web-based content
such as: NPR^® podcasts and 900 NPR member radio stations available via
streaming; on demand music services such as Slacker^® MOG^® and Rhapsody^®;
news, talk radio, and podcasts from around the world; CBS RADIO's Radio.com; 
free audio books; personalized hotel recommendations from TripAdvisor;
customized weather, surf and local park information; Facebook^® and Twitter^®
newsfeeds in audio; and personalized restaurant and cafe recommendations from
Yelp^®. The channels from Aha are constantly changing and growing, allowing
customers to always be able to access their favorite content from the web.

"Subaru STARLINK is about enhancing the driver's experience," said David
Sullivan, Cross-Car Planning Manager for Subaru of America.  "Aha gives
drivers an easy, inexpensive and safe way to interact with information from
their smartphone device without touching it while driving - the simple to use
interface is transferred to your vehicle navigation screen automatically.  We
research, talk, and interact with consumers regularly – and many are looking
for a safe way to utilize their apps in-car.  We think the Aha app integration
is a great way to kickoff our STARLINK efforts, and has much of the content
our customers are looking for."

STARLINK will continue to grow, adding content partners and connectivity
capabilities over time.  It will debut in the all-new 2014MY Subaru Forester
in all navigation-equipped vehicles, and will also be introduced as a running
change in 2013MY Subaru Legacy & Outback models equipped with factory
navigation.  2014MY Subaru Impreza, BRZ, and XV Crosstrek models will all be
adding STARLINK integration this summer as well.

EyeSight

Combining safety and convenience features, the Subaru EyeSight driver-assist
system is one of the most affordable technologies of its type available in the
United States market. EyeSight integrates adaptive cruise control,
pre-collision braking, pre-collision throttle management, and vehicle lane
departure and sway warning. Under certain circumstances, EyeSight is able to
bring the car to a complete stop, thus avoiding a collision.

EyeSight uses two charge-coupled device (CCD) cameras developed by Subaru, and
supplied by Hitachi. EyeSight is mounted inside the car on the upper edge of
the windshield, thus reducing the potential for damage that could occur in
bumper-mounted systems, such as radar. The EyeSight system processes stereo
images to identify the vehicles traveling in front, as well as obstacles,
traffic lanes and other items. The video information is relayed to the
EyeSight module, which is also networked with the car's braking system and
electronic throttle control, among others. Below closing speeds of
approximately 19mph, EyeSight is capable of detecting pedestrians in the
vehicle's path and can activate in order to mitigate or even avoid a
collision.

"Our STARLINK connectivity strategy builds on the Subaru heritage of
fun-to-drive vehicles that are recognized for best-in-class safety and
durability," said Takai.  "As technology evolves, so will our STARLINK
offerings.  We look forward to satisfying our customers more in the future
with this new direction at Subaru." 

Follow Subaru:

  o On Facebook at www.facebook.com/subaruofamerica
  o Twitter at www.twitter.com/subaru_usa #SubaruCES
  o Foursquare www.foursquare.com/subaru #SubaruCES

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of more than 600 dealers across the United States.  All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit www.subaru.com.

"Subaru", all model names, and the Subaru logo are registered trademarks of
the Subaru division of Fuji Heavy Industries, Ltd, Japan.  Features and
technical data apply to models offered in the USA. They may differ in other
countries.

About Aha by HARMAN

Aha, a unit of HARMAN International Industries, is the interactive service
that makes Web content as easy and safe to use as radio. Aha uses the Harman
Cloud Platform to organize content from the Web into personalized radio
stations that consumers can listen to from anywhere – at home, on the go, or
safely from the driver's seat. By the end of 2013, more than ten automotive
manufacturers will launch vehicles using Aha to enable safe access to Web
content for drivers, including Acura, Chrysler, Ford, Honda, Porsche and
Subaru. The Aha platform and service was started in 2008 in Silicon Valley by
a group of Web and multimedia veterans with a shared passion for delivering an
"always on" audio experience to connect drivers to the content they really
want. HARMAN, the company that designs, manufactures and markets a wide range
of audio and infotainment solutions for the automotive, consumer and
professional markets, acquired Aha in September 2010. For more information,
visit www.aharadio.com or find Aha on Facebook and Twitter. 

"CBS RADIO" and "Radio.com" is a registered trademark of CBS Radio, Inc. 
"Facebook^" is a registered trademark of Facebook Inc.  The "Twitter" name is
a trademark of Twitter, Inc. in the United States and other countries. 
"Slacker" is a registered trademark of Slacker, Inc.  "Yelp" name is a
registered trademark of Yelp!, Inc. "MOG" is a registered trademark of Mog,
Inc.  "SHOUTcast is a trademark of AOL LLC". "Rhapsody is a registered
trademark of RI".  "NPR" is a trademark of National Public Radio, Inc.  Other
trademarks and trade names are those of their respective owners.

Sheriece Matias
Subaru of America, Inc.
410-972-9177
smat@subaru.com

Sean Maynard
Subaru Press Information
(248) 805-1656
sean.maynard@subiepr.com

SOURCE Subaru of America, Inc.

Website: http://www.subaru.com
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