Good Times Restaurants Inc. Announces First Quarter Sales Increase

  Good Times Restaurants Inc. Announces First Quarter Sales Increase

Business Wire

GOLDEN, Colo. -- January 4, 2013

Good Times Restaurants Inc. (NASDAQ: GTIM) today announced its same store
sales increased 11.6% for the month of December and 3.8% for its first fiscal
quarter. Sales for the new breakfast daypart featuring authentic Hatch Valley
Green Chile Breakfast Burritos were approximately 5.9% for the quarter, which
was rolled out system-wide throughout the quarter.

Commenting on the sales trends, President & CEO, Boyd Hoback said, “We have
had a cumulative increase in same store sales in excess of 20% over the last
three years in our first quarter and we are excited about additional
initiatives planned for this year to continue our momentum. This year we
benefitted from the addition of the new breakfast daypart and we’ve achieved
the cumulative sales increases largely without any significant broadcast media
advertising, which we plan to revive in the third and fourth quarters to
promote new, unique product offerings centered around fresh, all natural,
authentic ingredients.”

The company reported that several of its restaurants are exceeding 9% in total
breakfast sales during their first three months’ of introduction, aided by
trade area giveaways and the Company’s first direct mail campaign in several
years. Hoback added, “We are gaining traction faster than we had anticipated
for sales of our Hatch Valley Green Chile Breakfast Burritos due to the
authenticity and uniqueness of the product that is not available anywhere
else, other than at smaller Mexican restaurants. We anticipate that the
breakfast sales will add incremental profit during the remainder of our fiscal
year as we fine tune the labor requirements and decrease our promotional
activities.”

The Breakfast Menu consists of four Hatch Valley Green Chile Breakfast
Burritos available as Egg & Cheese or with Chorizo, Sausage or Bacon and also
includes Daz Bog coffee and fresh orange juice. Daz Bog is a premium Colorado
coffee available in retail stores and restaurants.

Good Times is a regional chain of quick service restaurants located primarily
in Colorado providing a menu of high quality all natural hamburgers, 100%
breast of chicken sandwiches, fresh frozen custard, fresh cut fries, fresh
squeezed lemonades and other unique offerings. Good Times currently operates
and franchises 39 restaurants.

This press release contains forward-looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward-looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward-looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward-looking statements, it disclaims any commitment to do so
except as required by securities laws.

Contact:

Good Times Restaurants Inc.
INVESTOR RELATIONS CONTACTS:
Boyd E. Hoback, 303-384-1411
President and CEO
or
Christi Pennington, 303-384-1440
Executive Assistant