Ulta Beauty Announces Holiday Sales Results

  Ulta Beauty Announces Holiday Sales Results

                     Holiday Total Sales Increased 23.2%

                Holiday Comparable Store Sales Increased 7.4%

            Two Year Holiday Comparable Store Sales Increased 20%

         Company Reaffirms Fourth Quarter Sales and Earnings Guidance

Business Wire

BOLINGBROOK, Ill. -- January 4, 2013

Ulta Beauty (the “Company”) (NASDAQ: ULTA) today announced sales results for
the seven-week holiday period from November 11, 2012 to December 29, 2012.
This period corresponds with the Company’s holiday marketing initiatives and
represents the seven full weeks beginning the week before Thanksgiving through
the end of the week of Christmas.

Total sales for the seven-week holiday period were $475.6 million, a 23.2%
increase from the prior year holiday period’s sales of $386.0 million.
Comparable store sales for the 2012 holiday period increased 7.4%, on top of a
12.6% increase during the same period in the prior year. Over a two year
period, comparable store sales increased 20%. The Company’s comparable store
sales exclude e-commerce sales.

Chuck Rubin, President and Chief Executive Officer, stated: “We were pleased
with our holiday sales performance given the numerous national news events
that appeared to have curtailed customer purchasing behavior across most of
retail. After a record sales performance during the Black Friday and Cyber
Monday weekend, sales in December slowed before strongly rebounding the
weekend before Christmas. Customers were more sensitive to value as they
shopped our stores and on-line throughout the holiday period. We believe we
gained market share across our major categories, with prestige skincare and
cosmetics delivering our strongest growth. We are confident our strategy will
continue to drive market share gains and positions us well for long term


The Company is reaffirming its fourth quarter fiscal 2012 outlook provided in
conjunction with its third quarter fiscal 2012 results announced on November
29, 2012:

The Company expects fourth quarter fiscal 2012 net sales in the range of $742
million to $754 million. Fourth quarter fiscal 2011 net sales were $582.5
million. Comparable store sales for the fourth quarter of fiscal 2012 are
expected to increase in a range of 5% to 7%, which includes the impact from
hurricane Sandy. Fourth quarter fiscal 2011 comparable sales increased 11.5%.
This sales guidance range reflects expectations for two year comparable store
sales to increase 16.5% to 18.5%.

Income per diluted share for the fourth quarter of fiscal 2012 is estimated to
be in the range of $0.96 to $0.98. This compares to income per diluted share
for the fourth quarter of 2011 of $0.73.

About Ulta Beauty

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for
prestige, mass and salon products and salon services in the United States.
Ulta Beauty provides affordable indulgence to its customers by combining
unmatched product breadth, value and convenience with the distinctive
environment and experience of a specialty retailer. Ulta Beauty offers a
unique combination of over 20,000 prestige and mass beauty products across the
categories of cosmetics, fragrance, haircare, skincare, bath and body products
and salon styling tools, as well as salon haircare products. Ulta Beauty also
offers a full-service salon in all of its stores. As of December 29, 2012,
Ulta Beauty operates 550 retail stores across 45 states and also distributes
its products through the Company’s website: www.ulta.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of
Section 21E of the Securities Exchange Act of 1934, as amended, and the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995,
which reflect our current views with respect to, among other things, future
events and financial performance. You can identify these forward-looking
statements by the use of forward-looking words such as “outlook,” “believes,”
“expects,” “plans,” “estimates,” or other comparable words. Any
forward-looking statements contained in this press release are based upon our
historical performance and on current plans, estimates and expectations. The
inclusion of this forward-looking information should not be regarded as a
representation by us or any other person that the future plans, estimates or
expectations contemplated by us will be achieved. Such forward-looking
statements are subject to various risks and uncertainties, which include,
without limitation: the impact of weakness in the economy; changes in the
overall level of consumer spending; changes in the wholesale cost of our
products; the possibility that we may be unable to compete effectively in our
highly competitive markets; the possibility that our continued opening of new
stores could strain our resources and have a material adverse effect on our
business and financial performance; the possibility that new store openings
and existing locations may be impacted by developer or co-tenant issues; the
possibility that the capacity of our distribution and order fulfillment
infrastructure may not be adequate to support our recent growth and expected
future growth plans; the possibility of material disruptions to our
information systems; weather conditions that could negatively impact sales;
and other risk factors detailed in our public filings with the Securities and
Exchange Commission (SEC), including risk factors contained in our Annual
Report on Form 10-K for the fiscal year ended January 28, 2012. Our filings
with the SEC are available at www.sec.gov. The Company does not undertake to
publicly update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.


Ulta Beauty
Company Contact:
Scott Settersten
Chief Financial Officer
(630) 410-4807
Investors/Media Contact:
Laurel Lefebvre
(630) 410-5230
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