Rapala VMC Oyj : RAPALA VMC CORPORATION LAUNCHES NEW CORPORATE WEBSITE

    Rapala VMC Oyj : RAPALA VMC CORPORATION LAUNCHES NEW CORPORATE WEBSITE

Rapala VMC Corporation
Press Release
January 4, 2013 at 9:45

Rapala VMC Corporation ("the Group") has launched today its new corporate
website at www.rapalavmc.com.

The contents of the  website have been enhanced  with extended information  on 
Rapala VMC Corporation as a global  Group and as an investment, dynamic  tools 
for analysis on Group's  financial information as well  as improved tools  and 
sections for share  information, corporate governance  and investor  calendar. 
The new corporate  website is designed  to meet the  needs of Group's  current 
stakeholders, potential new  investors, press and  media and other  interested 
parties even better than before.

Simultaneously the Group has  launched new visual  identity for its  corporate 
communications. New  corporate visual  identity has  no impact  on the  visual 
image of the Rapala Group's existing consumer brands and products.

New corporate website and  visual identity is part  of development of  Group's 
financial reporting and corporate communications. For financial year 2012  the 
traditional printed  Annual  Report  will  be replaced  by  and  divided  into 
independent publications to be available online in the Group's website and  as 
pdf-files: Financial  Statements, Corporate  Governance Statement,  report  on 
Corporate Responsibility and Sustainable  Development, CEO Review and  Company 
Brochure. The printed Financial Statements and Company Brochure can be ordered
through the Group's website once published in March 2013. 

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: Main Media

Rapala VMC Corporation ("the Group") is  a leading fishing tackle company  and 
the global market leader  in fishing lures, treble  hooks and fishing  related 
knives and tools. The Group also has a strong global position in other fishing
categories and it is one of  the leading distributors of outdoor, hunting  and 
winter sport  products in  the Nordic  countries. The  Group has  the  largest 
distribution network in  the industry. The  main manufacturing facilities  are 
located in Finland, France, Estonia, Russia, China, Indonesia and the UK.  The 
Group brand portfolio includes the leading brand in the industry, Rapala,  and 
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora  Ice, StrikeMaster,  Marttiini and  Peltonen. The  Group, 
with net sales of  EUR 279 million in  2011, employs some 2  000 people in  38 
countries. Rapala VMC Corporation's share is  listed and traded on the  NASDAQ 
OMX Helsinki stock exchange since 1998.

Press Release

------------------------------------------------------------------------------

This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: Rapala VMC Oyj via Thomson Reuters ONE
HUG#1668243
 
Press spacebar to pause and continue. Press esc to stop.