Coastal.com to Ring The NASDAQ Stock Market Opening Bell January 7, 2013

Coastal.com to Ring The NASDAQ Stock Market Opening Bell January 7, 2013

VANCOUVER, British Columbia, Jan. 4, 2013 (GLOBE NEWSWIRE) -- Coastal Contacts
Inc. ("Coastal") (Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online
retailer of vision care products, announced today that it has been given the
honor of ringing The Opening Bell of the NASDAQ Stock Market on Monday,
January 7^th, 2013 at 9:30 a.m. ET.

Coastal commenced trading on the NASDAQ October 24^th, 2012 under the symbol
COA.

Roger Hardy, Coastal's founder and CEO will be in attendance along with other
Company representatives.

"We are pleased to be listed on NASDAQ as part of the Coastal's long term
strategy to build the leading direct to consumer retailer of eyeglasses,
contact lenses and vision accessories," commented Roger Hardy, Coastal's
Founder and CEO. "We believe the listing will provide U.S. based investors and
funds with greater access to Coastal shares, which they would not otherwise
have. It should also help to build awareness of the Coastal.com brand as we
invest in acquiring customers across the U.S.A. During fiscal 2012, Coastal
manufactured and shipped more than one million pairs of eyeglasses and during
the fourth quarter of fiscal 2012 our U.S. eyeglasses business grew
approximately 100% over the same period in 2011. It is an exciting time at
Coastal as the web continues to rapidly gain share from traditional optical
channels in the U.S. eyeglasses market that exceeds $18 Billion annually."

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The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels
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3,400 listed companies worth $6 trillion in market cap whose innovations shape
our world, we give the ideas of tomorrow access to capital today. Welcome to
where the world takes a big leap forward, daily. Welcome to the NASDAQ OMX
Century. To learn more, visit www.nasdaqomx.com. Follow us on Facebook
(www.facebook.com/NASDAQ) and Twitter (www.twitter.com/nasdaqomx). (Symbol:
NDAQ and member of S&P 500)

About Coastal Contacts:

Coastal Contacts Inc. is one of the largest online retailers of vision care
products in the world. Coastal empowers customers to easily browse, try on and
buy eyewear—saving time, money and sanity. With every pair of qualifying
frames purchased, Coastal donates a pair to someone in need through its Change
the View project. Founded in 2000, Coastal designs, produces and distributes
the largest selection of glasses and contact lenses on the Internet, including
a unique combination of designer glasses, contact lenses, sunglasses, and
vision care accessories. Coastal serves customers in more than 150 countries
through the Coastal Contacts family of websites including: Coastal.com,
ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, Lensway.com.br,
ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, and
Coastallens.com.

Cautionary Note Regarding Forward-Looking Statements

This News Release may contain "forward-looking statements" as defined in the
U.S. Securities Act of 1933, the U.S. Securities Exchange Act of 1934, the
Private Securities Litigation Reform Act of 1995 and applicable Canadian
securities legislation concerning the business, operations and financial
performance and condition of Coastal. Statements that are not historical fact
are forward-looking statements. The words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect", "goal",
"target", "should," "likely," "potential," "continue," "project," "forecast,"
"prospects," and similar expressions typically are used to identify
forward-looking statements. Examples of such forward-looking statements
include statements relating to: Coastal's perception of the contact lens and
eyeglasses industry or market and anticipated trends in that market in any of
the countries in which Coastal does business; its anticipated ability to
procure products and supplies, or the terms under which it procures products
and supplies; Coastal's anticipated business operations, inventory levels,
ability to handle specific order and call volumes, ability to fill and ship
orders in a timely manner, ability to achieve greater marketing efficiency or
similar statements; ability to increase its production; plans for capital
expenditure plans; relationships with suppliers; anticipated results of
operations, including but not limited to anticipated sales, revenues,
earnings, tax benefits or similar matters; the effects of seasonality;
sufficiency of cash flows; and Coastal's perceptions regarding volatility in
and impact of foreign currency exchange rates.

Forward-looking statements are based on the then current expectations,
beliefs, assumptions, estimates and forecasts about Coastal's business and the
industry and markets in which it operates. Forward-looking statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Assumptions underlying Coastal's
expectations regarding forward-looking statements or information contained
herein include, among others: that Coastal will maintain its position in the
markets it operates in and will expand into other markets in a favorable
manner; that it will have sufficient capital to continue making investments in
advertising, inventory, property, equipment and leasehold improvements as well
as personnel to support its business and new product lines, including its
eyeglasses business; that Coastal will be able to generate and maintain
sufficient cash flows to support its operations; that it will be successful in
complying with industry regulatory requirements in British Columbia and other
jurisdictions; that Coastal will be able to establish and/or maintain
necessary relationships with suppliers; and that it will retain key personnel.
The foregoing list of assumptions is not exhaustive. Readers are cautioned
that forward-looking statements or information are only predictions, and that
Coastal's actual future results or performance may be materially different due
to a number of factors. These factors include, but are not limited to: changes
in the market; potential downturns in economic conditions; consumer credit
risk; Coastal's ability to implement its business strategies; competition;
limited suppliers; inventory risk; disruption in its distribution facilities;
mergers and acquisitions; foreign currency exchange rate fluctuations;
regulatory requirements; demand for products Coastal sells; competition and
dependence on the internet as well as those risks described in the securities
filings of Coastal.

Although Coastal believes that its plans, intentions and expectations
reflected in or suggested by such forward-looking statements are reasonable,
actual results could differ materially from a projection or assumption in any
of its forward-looking statements. Coastal's future financial condition and
results of operations, as well as any forward-looking statements, are subject
to change and inherent risks and uncertainties. The forward-looking statements
contained herein are made only as of the date hereof. Coastal does not have,
or undertake, any obligation to update or revise any forward-looking
statements whether as a result of new information, subsequent events or
otherwise, unless otherwise required by law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal Contacts Inc.
         604.676.4498
         terryv@coastal.com
        
         or
        
         Liolios Group Inc.
         Scott Liolios or Cody Slach
         949.574.3860
         COA@liolios.com
 
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