Pernod Ricard: Completion of the Disposal of Certain Aquavit and Bitter Brands and Assets for € 103 Million

  Pernod Ricard: Completion of the Disposal of Certain Aquavit and Bitter
  Brands and Assets for € 103 Million

Business Wire

PARIS -- January 4, 2013

Regulatory News:

Press release - Paris, 4 January 2013

Following satisfaction of regulatory closing conditions and in line with the
previous press release of 13 July 2012, Pernod Ricard (Paris:RI) announces the
completion of the sale to Arcus-Gruppen of the Danish aquavit brands Aalborg
and Brøndums, the German brand Malteserkreuz Aquavit and the Danish bitter
brand Gammel Dansk.

The transaction also includes the sale of the Aalborg production plant in

About Arcus-Gruppen
Arcus-Gruppen AS is a leading player in the sale and marketing of wine and
spirits in the Nordic region and selected international markets. The company
holds the leading aquavit brand Linie, the international vodka brand
Vikingfjord and the Nordic top selling cognac brand Braastad. Arcus-Gruppen is
the largest importer of wine to the Swedish market and the Norwegian markets
through relationships with some of the world premier producers of wine. The
Arcus-Gruppen headquarters are located outside Oslo in Norway, where the
company has new offices, distribution centre and production facilities.
Arcus-Gruppen employs 470 people and generates an annual turnover of
approximately NOK 2 billion. Arcus-Gruppen key values are market focused, goal
oriented and united. The principal owner is the listed Swedish private-equity
conglomerate Ratos AB.

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated
sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard
and Pernod, the Group has undergone sustained development, based on both
organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin
& Sprit (2008). Pernod Ricard holds one of the most prestigious brand
portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas
Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey,
Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs,
Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate
(formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a
workforce of nearly 18 800 people and operates through a decentralised
organisation, with 6 “Brand Companies” and 75 “Market Companies” established
in each key market. Pernod Ricard is strongly committed to a sustainable
development policy and encourages responsible consumption. Pernod Ricard’s
strategy and ambition are based on 3 key values that guide its expansion:
entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code:
FR0000120693) and is a member of the CAC 40 index.


Pernod Ricard
Jean TOUBOUL / Financial Communication – Investor Relations VP
Tel: +33 (0)1 41 00 41 71
Stéphanie SCHROEDER / External Communications Deputy Director
Tel: +33 (0)1 41 00 42 74
Alison DONOHOE / Investor Relations
Tel: +33 (0)1 41 00 42 14
Florence TARON / Press Relations Manager
Tel: +33 (0)1 41 00 40 88
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