Amazon Announces Prime Instant Video Licensing Agreement with A+E Networks

  Amazon Announces Prime Instant Video Licensing Agreement withA+E Networks

  Previous Seasons of Popular Shows from A&E, bio, HISTORY and Lifetimenow
 available on Prime Instant Video — all Prime Instant Videos can be viewed by
     Prime members on Kindle Fire and hundreds of other connected devices

Business Wire

SEATTLE -- January 4, 2013

(NASDAQ: AMZN)—Amazon.com, Inc. today announced a content licensing agreement
with A+E Networks to add prior seasons of popular series from A&E, bio,
HISTORY and Lifetimeto the Prime Instant Video service. Prime Instant Video
now features more than 33,000 movies and TV episodes for Amazon Prime members
to stream instantly, at no additional cost, on Kindle Fire HD or any of the
hundreds of compatible Amazon Instant Video devices, including iPad, iPhone,
iPod touch, Roku, Xbox 360, PlayStation 3, and the Wii U. To start watching
Prime Instant Video, visitwww.amazon.com/PIV.

“In a year we have more than doubled the Prime Instant Video selection for our
Prime members,” said Brad Beale, Director of Digital Video Content Acquisition
for Amazon. “We remain focused on adding TV episodes and movies to Prime
Instant Video that we think our customers will enjoy. A+E Networks has some of
the most popular shows on television and we know our customers will love
streaming the A+E content with Prime Instant Video.”

The deal with A+E Networks will bring Prime customers more TV episodes from
some of their highest rated television programming including Pawn Stars,
Storage Wars and Dance Moms, which are also available for purchase through
Amazon Instant Video.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that
offers Amazon customers the ability to rent, purchase or subscribe to a huge
catalog of videos. Customers can choose from more than 145,000 titles to
purchase or rent and content ranges from new release movies to classic
favorites, major television shows, entire seasons, or even day after air TV.
Prime Instant Video is Amazon’s video subscription offer—it includes more than
33,000 movies and TV episodes selected from the full assortment available at
Amazon Instant Video. This subscription offer allows US Prime customers to
stream as many titles from Prime Instant Video as they like, at no additional
cost.

About Prime

Amazon Prime is an annual membership program for $79 a year that offers
customers unlimited Free Two-Day Shipping on millions of items including
books, home and garden products, electronics, video games, clothing, and much
more. Amazon Prime members also get access to unlimited instant streaming of
thousands of movies and TV episodes and access to hundreds of thousands of
books to borrow for free, as frequently as a book a month, with no due dates
from a Kindle device. Customers who receive free Prime shipping benefits
through our Amazon Student or Amazon Mom programs can upgrade to an annual
paid membership to receive Amazon Prime’s digital benefits.

About A+E Networks™

A+E Networks is an award-winning global media content company offering
consumers a diverse communications environment ranging from television
networks to websites to DVDs to gaming and educational software. A+E Networks
is comprised of A&E®, HISTORY®, HISTORY en Espaňol™, Military HISTORY®, H2™,
Lifetime®, LMN™, LRW™, bio®, Crime & Investigation Network®, A&E IndieFilms®,
A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer
Products™. A+E Networks channels and branded programming reach more than 300
million households in over 150 countries. A+E Networks is a joint venture of
Disney-ABC Television and Hearst Corporation.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support,dual-antennasand MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.esand
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
or
For A+E Networks
Kerri Tarmey, 212-551-1504
Kerri.tarmey@aenetworks.com