Haier Chooses Flingo's Samba Interactive TV Platform to

Haier Chooses Flingo's Samba Interactive TV Platform to Automatically
Identify and Enhance Live TV Programs 
To Be Demonstrated at CES 2013, Haier Will Make TV More Fun and
Engaging by Delivering a Seamless Connected Smart TV and Second
Screen Experience 
SAN FRANCISCO, CA -- (Marketwire) -- 01/04/13 --  Flingo
(www.flingo.tv), the world's largest publisher of Smart TV apps,
today announced that Samba, its new interactive TV platform, will be
integrated into Haier Smart TVs to instantly synchronize any second
screen -- tablet, phone or PC -- with live TV shows. Samba, which
also launched today, automatically recommends related online videos
or similar TV programs, and generates real-time information and
social media discussions about the TV program currently playing. It
also delivers additional capabilities such as check-ins, tweets,
polls, quizzes, cast and crew information, and special offers
directly on the TV itself. 
Samba makes watching TV more fun and engaging because viewers can
discover content on the TV or mobile device, and instantly share
their favorites with friends. Underlying Samba, Flingo has a unique
approach of embedding its content recognition technology into the TV
itself, rather than relying on the microphone from second screen
devices to identify broadcast content playing on the TV. Flingo's
technology can identify related content within a few seconds of
changing channels, and makes this context available to applications
running on the TV or any device within the home. 
"Watching TV is so much better with friends, and our partnership with
Haier allows us to bring Samba, our world class Social TV solution to
one of the fastest growing TV manufacturers in the world," said
Ashwin Navin, CEO and Co-founder of Flingo. "We are excited to deploy
Samba with Haier to highlight a seamless, interactive TV experience
across multiple screens in the living room." 
"Samba makes Haier Smart TVs even smarter with sophisticated software
technology and an integrated second screen experience," said Aywin
Zhou, General Manager of Platform and Services at Haier. "Our
customers are seeking a powerful television experience whether
they're watching live sports, primetime television or blockbuster
movies. With Samba, Haier customers h
ave everything from
recommendations, what's trending on social media, and information
about the show and cast at their fingertips on the TV and on the
second screen." 
Flingo will be demonstrating Samba in Las Vegas, NV at CES 2013 in
the Central Hall (booth 15239). It will also be available for demo in
Haier's booth in the Central Hall (booth 10939). 
About Haier
 Founded in Qingdao, Shandong province, China, in 1984
under the leadership of Mr. ZHANG Ruimin, its current Chairman and
CEO, Haier is the No. 1 major home appliances brand in the world and
China (Source: Euromonitor International Limited; retail volume sales
in units based on 2011 data). Haier Group employs more than 80,000
people around the world and distributes products in more than 100
countries and regions with global revenues reaching US$23.3 billion
in 2011. Haier's subsidiary, Qingdao Haier Co. Ltd (SHSE: 600690), is
listed on the Shanghai Stock Exchange and Haier's subsidiary Haier
Electronics Group Co Ltd. (HKSE: 01169) is listed on the Hong Kong
Stock Exchange. 
About Flingo
 Founded in 2008, Flingo delivers a more engaging TV
experience through its portfolio of applications and TV platform
technologies. Flingo publishes more Smart TV apps than any other
company in the world and is a product and service of Free Stream
Media Corp. Flingo's automatic content recognition (ACR) platform,
Samba, seamlessly connects Smart TVs, laptops or tablets and mobile
phones via a web browser to instantly deliver contextually relevant
information to viewer's second screens. Flingo is currently available
on over 15 million screens, in 118 countries worldwide. For more
information, please visit http://flingo.tv/acr-syncapps.html, or
follow @FlingoTV.  
Press Contact
Lydia Howard
Vantage Communications for Flingo
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