Panasonic LIVE @ CES Returns For Second Year

                 Panasonic LIVE @ CES Returns For Second Year

AWARD-WINNING SOCIAL MEDIA SHOW TO CONNECT VIEWERS AROUND THE WORLD TO LIVE
ACTION FROM THE FLOOR OF THE 2013 INTERNATIONAL CONSUMER ELECTRONICS SHOW

Viewers Worldwide Can Join the Conversation, Interact with Technology Experts,
and Witness the Latest and Greatest of CES 2013 Live from Panasonic's CES Show
Floor

PR Newswire

SECAUCUS, N.J., Jan. 4, 2013

SECAUCUS, N.J., Jan. 4, 2013 /PRNewswire/ --Panasonic (@PanasonicUSA)
announced today that it will host their global interactive video stream
broadcast, Panasonic LIVE @ CES, for the second straight year during the 2013
International Consumer Electronics Show (CES). The show debuted to critical
acclaim at CES 2012.

The broadcast will air on January 8-9 for eight hours each day from
Panasonic's booth (#9406) at the Las Vegas Convention Center. For the first
two days of CES 2013, fans at home can truly feel as though they are at CES by
visiting www.panasonic.com/CES, where they can view and interact with a live
video streaming broadcast direct from the show floor. Throughout the program,
viewers can join the conversation and ask questions to guest experts featured
on the show by using the Twitter hashtag #PanasonicCES or by visiting
Panasonic's Facebook™ page at Facebook.com/panasonic.

Panasonic LIVE @ CES host Cali Lewis (@CaliLewis) returns for a second year to
kick-off live coverage at the start of CES on Tuesday, January 8 at 10:00 a.m.
PT / 1:00 p.m. ET / 6:00 p.m. GMT. Cali, the host of GeekBeat.TV and President
of Livid Lobster, Inc, Geek Beat's parent company brings years of consumer
tech expertise to Panasonic LIVE @ CES, and is among the podcasting pioneers
with her podcasts being viewed hundreds of millions of times in the last five
years. Rejoining Cali as co-host is Jordan Burchette (@JordanBurchette),
Senior Editor at Thrillist.com. Jordan has previously worked at Men's
Fitness, Maxim.com, ESPN.com, CNN.com, CBS Sports Network and brings his
personality, knowledge and insightful commentary to Panasonic LIVE @ CES. New
this year, former freestyle motocross rider and star of MTV's Nitro Circus,
Andy Bell (@AndyBell) will complete the trio as the third host filing roving
video reports from across Las Vegas. Andy is a veteran of TV, having appeared
on Eurosport, Fox Sports Net, MTV/MTV2 and National Geographic.

"The Consumer Electronics Show is a true wonder and spectacle of gigantic
proportions. Panasonic is proud to be at the show each year and continues to
look for ways to make it a special experience for technology enthusiasts
around the world. With Panasonic LIVE @ CES, we're looking to make the
experience even more interactive in year two and beyond," said Betty Noonan,
Vice President of Marketing and Brand Management, Panasonic Corporation of
North America. "The feedback we received from our viewers and guests was
remarkable last year and we look to continue that the level of engagement in
2013."

Panasonic is pleased to welcome a variety of high-profile guests throughout
the two days, including new Panasonic Corporation President Kazuhiro Tsuga and
2012 OlympicGold Medalist Abby Wambach from the US Women's Olympic Soccer
Team. The show's live CES coverage also welcomes guests from Deadspin, NBC
News, SlashGear, USA Today as well as Simeon Dawes and Mark Francis from FOX
International, Steve Polsky, President and COO of Flixster and Camille Ford,
Host of Travel Channel's Food Wars who will take questions from viewers at
home who submit questions at www.panasonic.com/CES, Facebook or using
#PanasonicCES on Twitter. Visit www.panasonic.com/CES starting on January 8
at 10:00 am PST to ask live questions, or to view the schedule of guests,
industry panel discussions and other programming details. Due to its live
nature, also stay tuned for any potential surprise guest visitors.

Last year's broadcast was met with critical acclaim and industry awards for
its informative and unique content. The live show featured top media
personalities including contributors from ABC, CNN, Engadget, Forbes, Men's
Journal, NBC and Wired, as well as numerous celebrities including US Women's
Soccer players Abby Wambach, Heather O'Reilly & Alex Morgan, famed James Bond
directors John Glen, Martin Campbell, Michael Apted, actor Ed Begley,
videographer Louis Schwartzberg and other influential figures in the CE world.
Panasonic is raising the bar this year, giving viewers additional hours of
live access to experience the excitement normally only seen by CES guests and
exhibitors.

Throughout the broadcast, Cali, Jordan and Andy will welcome industry experts,
influencers, media and celebrities to discuss the hot topics trending at CES.
Panasonic will also broadcast industry panels, typically only seen by those
attending the event. For those not attending CES, visiting Panasonic LIVE @
CES is the only way to watch this exclusive content from anywhere in the
world.

On January 7, Panasonic will also videostream its CES press conference with
live broadcast coverage starting at 10:00 a.m. PT / 1:00 p.m. ET / 6:00 p.m.
GMT. Tune in to learn about Panasonic's latest products and initiatives for
2013. Panasonic executives will introduce the newest consumer products and
welcome some special guests to share other industry news. Additionally this
year, Panasonic has the privilege of hosting the keynote address with company
CEO Kazuhiro Tsuga to share Panasonic's vision for the future including Eco
and Smart solutions to engineer a better world. This keynote address will
also be live streamed starting at 8:30 a.m. PT / 11:30 a.m. ET / 4:30 p.m.
GMT.

Key Dates/Times for Live Viewing at www.panasonic.com/CES:

January 7

  oLive coverage of Panasonic's Press Conference starts at 10:00 a.m. PT /
    1:00 p.m. ET / 6:00 p.m. GMT

January 8

  oLive coverage of Panasonic's Keynote Address starts at 8:30 a.m. PT /
    11:30 a.m. ET / 4:30 p.m. GMT
  oPanasonic LIVE @ CES – 8 hours of live coverage starts at 10:00 a.m. PT /
    1:00 p.m. ET / 6:00 p.m. GMT

January 9

  oPanasonic LIVE @ CES – 9 hours of live coverage starts at 10:00 a.m. PT /
    1:00 p.m. ET / 6:00 p.m. GMT

For all the latest news and guest updates, follow @PanasonicUSA ON Twitter or
visit www.panasonic.com/CES to interact with Panasonic LIVE @ CES. 

About Panasonic Consumer Marketing Company of North America

Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the principal
North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations, offers a
wide-range of consumer solutions in the U.S. and Canada. The Company's
portfolio of innovative consumer products ranges from VIERA Full HD 3D
Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio,
Cordless Phones, Home Appliances, Wellness and Personal Care products and
more.

Panasonic is pledged to practice prudent, sustainable use of the earth's
natural resources and protect our environment through the company's Eco Ideas
programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the
Panasonic brand jumped four spots to number six:
http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.

Follow Panasonic on Twitter @panasonicusa, and additional company information
for media is available at www.panasonic.com/pressroom.

All company and product names are trademarks of their respective corporations.

SOURCE Panasonic

Website: http://www.panasonic.com
Contact: Christopher De Maria (Panasonic), +1-201-348-7182,
christopher.demaria@us.panasonic.com; or Blayne Murphy (Cohn & Wolfe),
+1-212-798-9763, blayne.murphy@cohnwolfe.com