BlackBerry Curve 9315 Smartphone Introduced By T-Mobile and RIM
T-Mobile's most affordable BlackBerry smartphone provides
productivity tools and features to keep customers connected
BELLEVUE, WASHINGTON and WATERLOO, ONTARIO -- (Marketwire) --
01/03/13 -- T-Mobile USA, Inc. and Research In Motion (RIM)
(NASDAQ:RIMM)(TSX:RIM) today announced the most affordable
BlackBerry(R) smartphone on T-Mobile's nationwide network - the
BlackBerry(R) Curve(TM) 9315. Powered by the BlackBerry(R) 7.1
operating system with 3G connectivity, the sleek new smartphone is
easy-to-use and provides tools that enable customers to stay
connected to the people and information that matter most.
"At T-Mobile, our goal is to delight customers. The new BlackBerry
Curve 9315 will delight customers with unprecedented value while also
allowing them to combine their mobile business and personal use in
one great device," said Brad Duea, senior vice president of product
management at T-Mobile. "The Curve 9315 is the most affordable
BlackBerry smartphone on our nationwide network and provides our
customers with a wide variety of productivity and social features to
keep them connected and make their mobile lives easier."
"We're pleased to work with T-Mobile to bring the BlackBerry Curve
9315 to customers," said Richard Piasentin, managing director for the
U.S. at Research In Motion. "The Curve 9315 is designed to make it
incredibly easy to stay connected with friends, family and coworkers
and will be popular with customers upgrading to a smartphone for the
first time, as well as existing Curve customers looking for a step up
in speed and functionality."
Combining an intuitive interface with a QWERTY keyboard, the
BlackBerry Curve 9315 features built-in Wi-Fi(R) connectivity for
voice and data, enabling customers to access the information they
need when and where they need it, and Wi-Fi calling, allowing calls
and messages over an available Wi-Fi network. With a dedicated
BlackBerry(R) Messenger (BBM(TM)) key, preloaded apps for Facebook(R)
and Twitter(R) and the Social Feeds 2.0 app, customers can easily
interact with their friends, coworkers and social networks whether
it's instant messaging, posting or tweeting.
The new BlackBerry Curve 9315 offers a 3.2-megapixel camera with LED
ash and digital zoom as well as video recording capabilities.
Customers also have the ability to geo-tag the location of their
pictures by utilizing the smartphone's built-in GPS. In addition, the
smartphone features a microSD card slot for up to 32GB of additional
media storage and a built-in FM radio letting customers tune in to
local FM stations. With the BlackBerry App World(TM) storefront,
customers have exclusive access to a wide range of apps, allowing
them to enhance their smartphone experience with entertainment,
personalization and productivity apps of their choosing.
The BlackBerry Curve 9315 will be available in an exclusive pre-sale
for T-Mobile business customers beginning January 16 and is expected
to be available in T-Mobile retail stores, via www.T-Mobile.com, and
with select dealers and national retailers beginning January 23,
2013. For well-qualified customers, the Curve 9315 will require a
$49.99 out-of-pocket down payment and 20 equal monthly payments of
$10 per month via T-Mobile's Equipment Installment Plan (EIP)(1),
with a two-year service agreement and qualifying T-Mobile Value voice
and data plan. Customers may also purchase the Curve 9315 for $49.99
after a $50 mail-in rebate card, with a two-year service agreement
and qualifying T-Mobile Classic voice and data plan.(2)
(1)EIP: On approved credit and 0% APR. Qualifying plan required for
duration of EIP agreement; account must be in good standing.
Available only in participating locations; not available in Wash.,
(2)All prices, taxes and fees additional.
For more information on T-Mobile products and services, visit
For more information about the BlackBerry Curve 9315 smartphone,
please visit http://us.blackberry.com/smartphones/blackberry-curve-93
About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom AG. By the end of the third quarter of
2012, approximately 131 million mobile customers were served by the
mobile communication segments of the Deutsche Telekom group - 33.3
million by T-Mobile USA - all via a common technology platform based
on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA's
innovative wireless products and services help empower people to
connect to those who matter most. Multiple independent research
studies continue to rank T-Mobile USA among the highest in numerous
regions throughout the U.S. in wireless customer care and call
quality. For more information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG.
For further information on Deutsche Telekom, please visit
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and
services are used by millions of customers around the world to stay
connected to the people and content that matter most throughout their
day. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe, Asia Pacific and Latin America. RIM
is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto
Stock Exchange (TSX:RIM). For more information, visit
http://www.rim.com or http://www.blackberry.com.
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend," "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by RIM in light of its experience and its perception of
historical trends, current conditions and expected future
developments, as well as other factors that RIM believes are
appropriate in the circumstances. Many factors could cause RIM's
actual results, performance or achievements to differ materially from
those expressed or implied by the forward-looking statements,
including those described in the
"Risk Factors" section of RIM's
Annual Information Form, which is included in its Annual Report on
Form 40-F (copies of which filings may be obtained at www.sedar.com
or www.sec.gov). These factors should be considered carefully, and
readers should not place undue reliance on RIM's forward-looking
statements. RIM has no intention and undertakes no obligation to
update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise, except as required by
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited and are
registered and/or used in the U.S. and countries around the world.
Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other
brands, names and marks are the property of their respective owners.
RIM is not responsible for any third party products or services.
Brodeur Partners (PR Agency for RIM)
RIM Investor Relations
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