DISH Names Martin Lenoir as Vice President of Direct Marketing

  DISH Names Martin Lenoir as Vice President of Direct Marketing

             Lenoir to lead DISH’s direct acquisition initiatives

Business Wire

ENGLEWOOD, Colo. -- January 3, 2013

DISH (Nasdaq: DISH) today announced that Martin Lenoir will lead the
satellite-TV provider’s direct marketing efforts as vice president of direct
marketing. He will report to Chief Marketing Officer, James Moorhead.

Martin Lenoir, DISH VP of direct marketing. (Photo: Business Wire)

Martin Lenoir, DISH VP of direct marketing. (Photo: Business Wire)

For the past twelve years, Lenoir has held increasingly senior marketing roles
within the financial services and insurance industries. He brings to DISH a
strong direct marketing background and a successful track record of driving
customer acquisition.

“As we transform DISH to a consumer-led organization, we needed to strengthen
our ability to find and communicate with potential customers,” said Moorhead.
“Martin brings strong experience in finding prospective customers with a laser
focus and he will help DISH acquire pay-TV and broadband consumers now and in
the future.”

Most recently, Lenoir led direct-to-consumer marketing for the AARP Life
Insurance program at New York Life Insurance Company. Before assuming these
responsibilities, he led all direct marketing for Kaiser Permanente, helping
to prepare the company for the shift to consumer-purchased health insurance.

Prior to these positions, Lenoir led cross-selling efforts and small business
acquisition strategy at Capital One.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.042 million satellite TV customers, as of
Sept. 30, 2012, with the highest quality programming and technology with the
most choices at the best value, including HD Free for Life. Subscribers enjoy
the largest high definition line-up with more than 200 national HD channels,
the most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit

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John Hall, 303-723-1968
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