Brunswick Corporation : Brunswick Corporation : Bayliner's All-new Element Makes Boating Easier and More Accessible Than Ever

  Brunswick Corporation : Brunswick Corporation : Bayliner's All-new Element
              Makes Boating Easier and More Accessible Than Ever

KNOXVILLE, Tennessee, Jan. 3, 2013 - Whether you're rekindling a passion for
boating or launching into the boating lifestyle for the first time, the
Bayliner Element is your way in. All-new for the 2013 model year, Element is a
revolutionary new boat that promises to make boating an accessible, easily
adoptable pastime for just about anyone. Element's affordable price allows
owners to enjoy the "So Worth It!" Bayliner boating experience for a
surprisingly low monthly payment that is comparable to a cable bill, and its
unique design offers an automotive-like driving experience that will be
familiar to anyone who's been behind the wheel of a car.

"Whatever has held people back from getting into boating in the past, Element
erases all that," said Matt Guilford, Bayliner's vice president of marketing.
"We solicited extensive customer feedback and, thanks to some very creative
innovations, developed a product that's pitch perfect for someone looking for
an approachable way into the boating lifestyle."

At 16 feet in length, Element easily accommodates a family of four and has
capacity for up to six. Its surprisingly roomy layout includes opposed cockpit
seating, which fosters easy conversation among passengers, a full-beam aft
sunpad, and a cushioned bow lounge area that boasts room for two to stretch
their legs. Even with a full crew, there's still space onboard for a carry-on
cooler. Deep cockpit freeboard enhances passenger safety, and a pair of stern
swim platforms provide easy water access.  

To make it refreshingly easy to own, Bayliner designed Element with minimal
upkeep in mind. A standard 60-hp Mercury FourStroke outboard engine provides
reliable, fuel-efficient power capable of towing a tuber or wakeboarder.
Low-maintenance Mercury outboards are engineered to perform in either fresh or
saltwater, so Element is equally at home on inland or coastal waterways. And
Element's self-bailing cockpit is easy to clean after a day on the water; just
hose and go. 

The most distinctive aspect of Element's design is its signature M hull.
Bayliner's engineering team sought to create a running surface that delivered
exceptional stability and superior passenger comfort while at rest and under
way. The team ultimately moved away from a traditional V hull in favor of an
innovative M-hull design that maintains exceptionally level flotation even
when passengers step on gunnels while boarding. Much like a car or tri-tube
pontoon boat, Element takes turns like it's riding on rails, with very little
of the pitching and yaw commonly associated with V-hulled craft. And to
simplify the driving experience for novice and experienced boaters alike,
Bayliner constructed an all-new helm station for Element that features a
single, multipurpose gauge and only a few essential dash controls.

Element is just as easy to maneuver out of the water. At a trailering weight
of approximately 2,200 pounds, Element is towable by many small SUVs. With a
16-foot, 2-inch overall length and 7-foot, 5-inch beam, Element can be stowed
in an average-sized garage. The standard Element trailer has been specially
designed to make launching and retrieval at the boat ramp a breeze.

Element will makes its debut at the 2013 New York Boat Show, starting Jan. 3,

2013 16 Element Specifications

Length overall (LOA)    16', 2" (4.93 m)
Beam                    7', 5" (2.26 m)
Approximate dry weight  1,750 lbs (794 kg)
Std. engine (U.S.)      60 HP Mercury FourStroke
Fuel capacity           12 gals
Maximum person capacity 6

Headquartered in Lake Forest, Ill., Bayliner is a recognized global leader in
the fiberglass recreational boating industry. Through quality craftsmanship
and a diverse product offering, Bayliner strives to make boating an
accessible, "So Worth It!" pastime for everyone worldwide. For more
information, visit Bayliner is a brand of Brunswick
Corporation (NYSE: BC).

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood marine parts and accessories;
Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government
Products, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras,
Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy,
Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment;
Brunswick bowling centers, equipment and consumer products; Brunswick
billiards tables and foosball tables. For more information, visit


Contact: Matt Guilford
         Vice President - Marketing
Phone:   865-385-4500


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information contained therein.

Source: Brunswick Corporation via Thomson Reuters ONE
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