Gluten-Free Omission Beers to Launch in Canada

  Gluten-Free Omission Beers to Launch in Canada

 Craft Brew Alliance Expands Distribution of Omission Lager and Omission Pale
               Ale, Gluten-free Craft Beers Brewed with Barley

Business Wire

PORTLAND, Ore. -- January 3, 2013

Craft Brew Alliance (CB^A) will distribute its gluten-free Omission Beer in
Canada beginning in mid-January. Launched in March 2012, Omission Beer is the
first U.S. craft beer brand focused exclusively on brewing great-tasting craft
beers with traditional beer ingredients, including malted barley, that are
specially crafted to be gluten-free. Omission Lager and Omission Pale Ale, the
first two beers in the Omission portfolio, will be introduced in British
Columbia in January before moving into other Canadian markets in the coming
months.

Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., using
an innovative brewing program to ensure that gluten levels in every batch
measure well below the widely accepted international gluten-free standard of
20 parts per million (ppm) for food and beverages. Every batch of Omission
beer is tested by the brewery and an independent lab, and all test results are
available to consumers at: www.omissiontests.com.

The international gluten-free standard was set forth by the Codex Alimentarius
Commission, which was created in 1963 by the Food and Agriculture Organization
of the United Nations and the World Health Organization. Health Canada also
adopted this gluten-free labeling standard, citing that, “the best currently
available scientific evidence indicates that levels of gluten below 20 ppm in
gluten-free foods would be protective of the health of the vast majority of
people with Celiac disease.”

“We look forward to sharing Omission with Canadian consumers,” said Terry
Michaelson, CEO of CB^A. “As a longtime celiac, I’m excited to bring the
Omission craft beer experience to those who have previously been unable to
enjoy a great beer brewed with traditional beer ingredients because of gluten
intolerance. The best thing about Omission beers is that they are
great-tasting brews that can be enjoyed by anyone of legal drinking age, not
just those with gluten sensitivities.”

“Unlike many other gluten-free beers on the market, Omission beers are brewed
using traditional beer ingredients: malted barley, hops, water and yeast,”
said brewmaster Joe Casey. “This considerably broadens their appeal. Omission
Lager and Omission Pale Ale are both great-tasting craft beers that are true
expressions of their respective styles.”

Omission beers will be distributed in Canada by AFIC Group.

Gluten-free Omission Lager and Omission Pale Ale:

Omission Lager is a refreshing and crisp beer, brewed in the traditional lager
style. Omission Lager’s aromatic hop profile creates a unique, easy-drinking
gluten-free beer for those looking for a lighter beer style.

Bold and hoppy, Omission Pale Ale is a hop-forward American Pale Ale, brewed
to showcase the Cascade hop profile. Omission Pale Ale is amber in color, and
its floral aroma is complemented by caramel malt body, making for a delicious
gluten-free craft beer.

About Omission Lager             About Omission Pale Ale
Ingredients                       Ingredients

Malts: Pale, Caramel 10           Malts: Pale, Caramel 10, Dark Munich,
                                  Carapils
Hops: Citra, Sterling, Mt. Hood
                                  Hops: Cascade, Citra
                               
                                  
Profile
                                  Profile
IBU: 20
                                  IBU: 33
ABV: 4.6%
                                  ABV: 5.8%

Omission Lager and Omission Pale Ale have a suggested retail price of $15.95
per six-pack and will be available in 12-ounce bottles at retailers,
restaurants and bars.

Omission Brewing Process:

The Omission brewing process includes additional steps and requires additional
care beyond standard brewing practices and protocols to ensure that beer
brewed with malted barley meets strict gluten-free standards set forth by the
brewery:

  *Ingredient and style selection: Omission beers are brewed with low-protein
    barley. Style choices are based, in part, on the ability to reliably
    reduce gluten levels to well below exacting standards.
  *Sanitization: All brewing equipment downstream from fermentation is
    freshly cleaned and sanitized for every batch of Omission beer. Unlike the
    process used in brewing other beers, where a hot water rinse may be
    sufficient, equipment is cleaned and sanitized before Omission beers are
    brewed to avoid risk of cross contamination.
  *Brewers Clarex™: Brewers Clarex™, an enzyme developed by DSM Food
    Specialties and traditionally used to prevent chill haze in beers, is
    added during the brewing process. The enzyme, which has been used by craft
    brewers around the world as a clarifying agent since it was introduced
    more than five years ago, works to break down proteins, including gluten,
    in the beer.
  *Testing: Every batch of Omission beer is tested for gluten by an
    independent lab using the R5 competitive ELISA. Tests are also conducted
    internally by the brewery at various stages in the brewing and packaging
    processes. No bottles of Omission are released to consumers until all
    results are reviewed and the beer is verified to contain gluten levels
    well below the international gluten-free standard of 20 ppm. To date,
    gluten levels in every batch of Omission beer have been undetectable at a
    threshold of less than 10 ppm, the lowest detectable gluten level for
    fermented beverages tested using this method.
  *Packaging: To further protect the integrity of the beers, Omission beers
    are sold only in bottles and never on draught, where risk of cross
    contamination from tap lines or server error could compromise the Omission
    experience.
  *Consumer education: CB^A is  committed to sharing information about its
    beers, brewing processes and testing so consumers can make a confident
    choice when purchasing and drinking Omission beers. Consumers are
    encouraged to visit www.omissiontests.com, where they can enter the date
    code stamped on their bottle and view their beer’s R5 competitive ELISA
    test results.

About Omission Beer

Omission Beer is a new brand of craft beers introduced in 2012 by Craft Brew
Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S.
focused exclusively on brewing great-tasting beers with traditional beer
ingredients, including malted barley, that are specially crafted to remove
gluten. Each batch of Omission Beer is tested using the R5 competitive ELISA
test to ensure that it contains gluten levels that meet the brewery’s strict
standards. Drinking is believing.

About Craft Brew Alliance

Craft Brew Alliance (CB^A) was formed with the merger of leading Pacific
Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in
2008. With an eye toward preserving and growing one-of-a-kind craft beers and
brands, CB^A was joined by Kona Brewing Company in 2010. CB^A launched
Omission beer in 2012. For more information about CB^A, visit
www.craftbrew.com.

Contact:

For Craft Brew Alliance
Ted Lane, 212-302-5948
Ted@lanepr.com