SocialFlow Becomes Part of the Facebook Preferred Marketing Developer (PMD)
Leading social media marketing company qualifies for a PMD badge in Ads in
recognition of its optimized ad targeting solution, Crescendo, Attention
NEW YORK, Jan. 3, 2013
NEW YORK, Jan. 3, 2013 /PRNewswire/ -- SocialFlow, the leading social media
marketing company that offers businesses and brands a solutions-based approach
to connecting paid, owned and earned social media strategies, announced it has
been added to Facebook's Preferred Marketing Developers (PMD) program.
SocialFlow offers a full suite of tools that provide real-time knowledge of
activity and conversations in the social network, enabling clients to execute
crucial marketing decisions at the moment it matters most. The company has
qualified for a badge in the Ads category for its Crescendo, Attention Buying
Platform that optimizes ad-targeting criteria against real-time conversations,
allowing businesses and brands to take advantage of emerging opportunities to
capture attention as interests and behaviors shift. The Facebook Preferred
Marketing Developer Program recognizes companies that have developed
technologies in one or more of the following specialty areas: Page management
solutions, ads management solutions, services and platforms for building
socially enabled integrations, and/or tools for Page Insights analysis.
(Photo: http://photos.prnewswire.com/prnh/20130103/NY36395 )
Missy Godfrey, CEO, SocialFlow said, "We are very pleased to become one of the
select group of Preferred Marketing Developers with a badge in the Ads
category. Our inclusion in the PMD program underscores our commitment to
helping clients optimize their ad targeting and creative in real time. We are
proud to be part of this Facebook program that helps developers create
products to improve the ease of use and effectiveness of social marketing."
SocialFlow's Crescendo, Attention Buying Platform uses proprietary technology
to optimize interest targeting based on real-time conversations pulled from
the social graph, rather than using traditional single-dimension demographic
filters. With a one-stop integrated platform, Crescendo optimizesthe
acquisitionof custom audiences, sponsored actions, sponsored stories,
promoted posts, and mobile app installs all while tracking conversions and
offering a full reporting compliment. Using Crescendo, clients achieve
results through the automation of dynamic targeting over the length of their
campaigns. This results in a high lift in brand awareness with lower cost per
click, lower cost per Like, lower CPM, and the acquisition of audiences more
likely to engage with a business's products and services.
SocialFlow is a leading social media marketing company offering businesses and
brands a solutions-based approach to connecting paid, owned and earned social
media strategies. Powered by high-performance, proprietary technology and
predictive data analytics, the company offers a full suite of services that
expand audience engagement and increase the average revenue per customer,
seamlessly meshing businesses goals with a company's social media strategy. In
addition to its precision products, Cadence and Crescendo, SocialFlow also
analyzes social signals and identifies for marketers where money should be
spent on Promoted Tweets, promoted posts and sponsored stories, extending the
reach of successful content and connecting earned and paid strategies for
Twitter and Facebook.
Founded in 2009, SocialFlow is home to a world-class research team whose work
has been featured in Reuters, New York Times the UK Guardian, Fast Company,
Xinhua, the Huffington Post, MIT's Technology Review, Nieman Journalism Lab,
Business Insider, International Business Times, Salon and many others. Based
in New York City, SocialFlow has helped numerous well-respected brands such as
the Wall Street Journal, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human
Rights Watch dramatically improve ROI and maximize clicks, conversions, Likes,
Retweets, shares and engagement.
Facebook® is a registered trademark of Facebook, Inc.
Contact: Paula Batson, +1-917-873-8294, firstname.lastname@example.org, @Peebb
Press spacebar to pause and continue. Press esc to stop.