Viva Tours Coordinates First US FAM Trip For China's Largest Airline

     Viva Tours Coordinates First US FAM Trip For China's Largest Airline

Influential group of Chinese travel executives, media visit Las Vegas, Los
Angeles and San Francisco in wake of growing US travel demand amongst affluent
Chinese travelers

PR Newswire

LAS VEGAS, Jan. 3, 2013

LAS VEGAS, Jan. 3, 2013 /PRNewswire/ -- Viva Tours, a Las Vegas-based North
American receptive tour operator focused on the rapidly expanding Chinese
outbound travel market, is coordinating the first familiarization (FAM) trip
to the US sponsored by China Southern Airlines, China's largest airline.

China Southern Airlines and its travel agent partners, CAS Xiamen, selected
Viva Tours to develop a FAM trip focused on luxury travel and hospitality
experiences in Las Vegas, Los Angeles, Monterey and Carmel, CA. The group
includes more than 20 top travel agents from Fujian province, as well as media
representatives, executives from China Southern Airlines and representatives
from Viva Tours' China office. The group arrives in Las Vegas on Jan. 2 and
spends three full days sightseeing in and around the city.The group then
travels on Jan. 6 to select cities in California before returning to China on
Jan. 10. 

According to John Lin, chief operating officer of Viva Tours, the company is
honored to have been selected to coordinate this important and breakthrough
FAM trip which is destined to open up Fujian Province and Southern China to
some of America's most desired destinations."Hosting this trip is another
important milestone in positioning Viva Tours as the leading premium travel
manager focused on the Chinese outbound market," Lin said.

According to Lin, recent visa policy changes to the US are creating
unprecedented growth and demand for US travel among affluent Chinese
travelers."Chinese visitation to the US has grown by more than 70 percent in
2012," he said. "The market is exploding thanks to growing affluence in China
and the reduction in wait times for travel visas to the US."

Viva Tours is working closely with the LVCVA, Discover Los Angeles and San
Francisco Travel to capture the best luxury experiences each city has to
offer.

China Southern Airlines currently has a daily flight with more than 500
passengers on an A380 plane originating from Guangzhou to Los Angeles and is
considering expanding its US service. For this luxury focused tour, the
attendees are being flown business class and are selected from travel agents
and travel media with a focus on affluent clientele and high-end travel. CAS
Xiamen is one of the top three travel agents in Xiamen and Fujian provinces,
specializing in business and government groups.

About Viva Tours:
Viva Tours is a North American receptive tour operator founded in 2012 by Tom
Arasi, Jeffrey Fine, John Lin, Ameesh Patel and Seth Schorr. The company is
focused on the rapidly expanding Chinese outbound travel market, specifically
the growing affluent and wealthy segment of Chinese travelers. Viva Tours'
management has extensive experience in the hospitality and travel management
industries as well as significant history operating in Asia. In addition,
select principals have been based in Las Vegas for generations in the media,
hospitality, and real estate industries. Viva Tours has offices in Las Vegas,
Nevada and Shanghai and Beijing, People's Republic of China (PRC).

About China Southern Airlines:
China Southern Airlines Company Limited  (SSE: 600029, SEHK:1055, NYSE:ZNH)
is an airline headquartered in Baiyun District, Guangzhou, Guangdong Province,
People's Republic of China. It is the world's sixth-largest airline measured
by passengers carried, and Asia's largest airline in terms of both fleet size
and passengers carried. It is also the fourth-largest airline in the world in
domestic passenger traffic and the sixth-largest in scheduled domestic
passenger-kilometres flown. In 2010, China Southern Airlines carried
76.5million domestic and international passengers. China Southern was the
first Chinese airline to order Airbus A380 aircraft. From its main hubs at
Guangzhou Baiyun International Airport and Beijing Capital International
Airport, the airline flies to 121 destinations using a fleet of 422 aircraft.

SOURCE Viva Tours

Contact: Melissa Warren, FFW, melissa@ffwpr.com, +1-702-528-6016
 
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