Pepperidge Farm Launches Jingos!™ Snack Crackers

  Pepperidge Farm Launches Jingos!™ Snack Crackers

   Bold Cracker Collection, Ideal for Game Day Snacking, Debuts with Fresh
                              Marketing Strategy

Business Wire

NORWALK, Conn. -- January 3, 2013

Pepperidge Farm believes that every snack experience should be an awesome one,
and new Jingos!™ snack crackers, the latest addition to the brand’s collection
of craveable products, are bold enough to ensure amped-up, maxed out snack
breaks every time. From football’s biggest games to thrilling basketball
matchups, January is jam-packed with occasions to nosh, and Pepperidge Farm
Jingos!, available in three explosive varieties, deliver a powerful punch when
snack attacks hit hard.

Not only are the Jingos! flavor profiles new territory for Pepperidge Farm, so
is the fresh marketing strategy behind the product launch, which includes a
unique, social media-fueled ambassador program and a primetime television
network advertising campaign, a first for the brand whose Milano® cookies and
Goldfish® crackers are sold around the globe. This past summer, the brand
teamed up with I Wear Your Shirt, an innovative promotions company that armed
consumer-ambassadors with branded t-shirts and product samples in a digital
word-of-mouth marketing effort. More than 500 people jumped at the chance to
snack with Jingos! and I Wear Your Shirt, and a bolder snacking style soon
spread throughout the Web as tweets about, plus photographs and videos of,
ambassadors’ exhilarating Jingos! snack moments were shared. Currently,
Jingos! offer unexpected online experiences through a fun web site featuring
e-cards that demonstrate the transformative power of the crackers, while the
brand has established a presence in the social space as well via Twitter where
bold @Jingos conversations abound, Pinterest, Instagram, Tumblr and YouTube.

As one of more than 30 product introductions celebrating Pepperidge Farm’s
75^th anniversary, the debut of Jingos! reveals how innovation continues to be
a driving force for Pepperidge Farm, a leading provider of premium quality
fresh breads, cookies, crackers, and frozen bakery products. Whether it’s
zesty Lime & Sweet Chili kicking up the flavor of a brown bag lunch, tangy
Parmesan Garlic during a savored mid-afternoon break, or Fiesta Cheddar as a
festive half-time snack, twice-seasoned and always-baked Jingos! continue to
put a little pep in one’s post-snack step.

All three varieties of Pepperidge Farm Jingos! snack crackers are available
now nationwide for a suggested retail price of $2.99. For more information,
visit www.jingos.com and www.pepperidgefarm.com, follow Jingos!
(http://twitter.com/Jingos) and Pepperidge Farm
(http://twitter.com/PepperidgeFarm) on Twitter, or find the brand on Facebook
at http://www.facebook.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies, crackers, and
frozen foods. Among the company’s most popular products are Sausalito^® and
Milano^® cookies, Goldfish^® and Baked Naturals^® crackers, frozen Puff
Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of
fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse and Whole
Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio
in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread
for her allergy-afflicted son. The company is now a nationwide business with 9
manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been
part of Campbell Soup Company since 1961.

Contact:

Pepperidge Farm, Incorporated
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com
or
Leslie Richards, 646-253-0232
lrichards@devriesglobal.com
 
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