SmartSource Delivers Largest Sunday Newspaper Coupon Insert In Company History On Sunday, January 6th

SmartSource Delivers Largest Sunday Newspaper Coupon Insert In Company History
                            On Sunday, January 6th

Blockbuster Issue Promises Unprecedented Savings

PR Newswire

NEW YORK, Jan. 3, 2013

NEW YORK, Jan. 3, 2013 /PRNewswire/ --To help consumers lighten their
financial load after the holiday season, SmartSource, the premier coupon
distributor in North America, is kicking off the new year with an
unprecedented quantity and array of savings. News America Marketing (NAM), a
division of News Corporation (NASDAQ: NWS), today announced that on Sunday,
January 6^th, 2013 the SmartSource Magazine coupon insert will be the largest
in the company's history. Multiple inserts will be required in most markets
in order to deliver up to 132 pages of coupons and savings, a record number
for a single date.

"We recognize the need to get the most out of every dollar throughout the
year, and especially after the holidays," said Chris Mixson, President, News
America Marketing. "Consumers are always looking for more ways to save,
particularly at the beginning of the year, so the timing of our largest
collection of coupons appearing the first Sunday in January is perfect."

News America Marketing worked with some of the largest consumer packaged goods
companies in the nation in a quest to fill the special January 6^th insert
with high-value savings offers. Consumers will find up to $100 in savings on
everyday products from top brands. Each market can expect to see a larger
number of coupons than they see in their usual weekly insert, with variations
in each market based on brand participation. One of the additional books many
markets will see is the "New Year, New You" themed insert that contains
savings on many health and wellness related items and includes a sweepstakes
for a spa getaway for two.

"January 6^th is going to be a blockbuster date for coupon clippers," said
West Naze, EVP of Sales, News America Marketing. "Our retail and packaged
goods clients recognize the loyal following and engagement of the SmartSource
consumer. We are thrilled to be publishing this record number of coupons which
will provide shoppers a fantastic opportunity to further stretch their
hard-earned dollars."

News America Marketing has introduced a number of online, mobile and digital
savings products over the past year, with the SmartSource Xpress app for
iPhone launching in 2013. However, proving that they are still a force to be
reckoned with, free standing inserts (FSIs), a stalwart of the marketing mix
since the early 70s, continue to perform at or near record-setting levels. In
2011, over 311 billion coupons were distributed, with FSIs accounting for 88%
of them, dwarfing all other forms of coupon distribution ^ (2012 Coupon
Trends, Inmar).

News America Marketing

News America Marketing is the premier marketing partner of some of the world's
most well-known brands. From our iconic Sunday coupon insert, SmartSource
Magazine, to our pioneering coupon app, SmartSource Xpress, News America
Marketing's SmartSource^® branded advertising and promotional programs are an
integral part of America's shopping routine. We reach millions of consumers
each day through our network of 1,700+ publications^1, 50,300 retail stores^2,
300 partner sites including our own^3 as well as through our
rapidly expanding coupon app SmartSource Xpress^® for iPad^®. Since 1988, we
have delivered advertising and promotions that are proven to help brands

For more information, please visit or

iPad^® and iPhone^® are trademarks of Apple, Inc. Registered in the U.S. and
other countries.

^1NAM market list effective 7.22.12

^2Based on NAM's SSCM as of cycle 1, 2013 for all COT except Domestic COT is
based on NAM's Cart programs.

^3As of June 2012

SOURCE News America Marketing

Contact: Laura Richards, News America Marketing, +1-212-782-8145,, or Emily Vicker, Rubenstein Associates Public
Relations, +1-212-843-8078,
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