Eco Building Products Making Presence Known in Disaster Prone Colorado Housing Market

Eco Building Products Making Presence Known in Disaster Prone Colorado Housing

Saddletree Homes Embraces Eco Red Shield Protection for the Rebuilding Amongst
the Wake of the Waldo Canyon Fire Storm

PR Newswire

VISTA, Calif., Jan. 3, 2013

VISTA, Calif., Jan. 3, 2013 /PRNewswire/ -- Eco Building Products, Inc.,
(OTCBB: ECOB) announced today that the Company's flagship Eco Red Shield™
lumber protection has found success in the fire storm disaster prone region of
Colorado Springs. Saddletree Homes is being recognized as the first Colorado
regional homebuilder to embrace our defensive building product, and is doing
so on a house being rebuilt in the wake of the devastating 2012 Waldo Canyon
fires. With construction scheduled to commence on January 28^th, the home
located on Linger Way in Colorado Springs, will boast Eco Red Shield
protection, exemplifying a step in the right direction for the building
industry armed with the latest in defensive building technology.

"After seeing the devastation that the Waldo Canyon Fire brought to our
community, and the precious lives so deeply affected; it became apparent to
our Company that we needed to look at methods to improve our product for the
consumer, while simultaneously enhancing the overall safety of our
communities. Eco Red Shield™ has afforded us the opportunity to experience a
product that can help deter fire, or give a homeowner the chance to save their
home in the event of another fire storm. Additionally, this product gives
first responders a fighting chance to save the structure before the fire gets
out of hand, creating a larger and more dangerous situation for all involved,"
stated Saddletree Inc. Vice President, Joshua Peterson.

Saddletree Homes has emerged as a leader, setting the example for defensive
building practices, and in particular, rebuilding after disasters such as the
recent firestorm. The advancement of Eco Red Shield lumber protection is
resultant of an uncommon initiative displayed by a regional homebuilder taking
charge and looking to embrace change in a market heavily outgunned by Mother
Nature; not by the big lumber supply chain. Through the participation and
compliance with ECOB's Quality Control (QC) Program, Eco Affiliate Pat Bischel
of Northern Crossarm, Inc. has aligned himself with the advancement of Eco Red
Shield protection in this market. With active regional distribution, support,
and QC for this product fully functional, Saddletree Homes and future builders
looking to 'Build with the Shield' may soon catalyze a change of mindset
amongst the local market's lumber supply. Consumer awareness and knowledge of
building practices are among emerging trends for 2013 – raw lumber is no
longer good enough.

"Saddletree desires to be recognized as a leader in bringing new ideas and
products to the home building industries that improve our customer's lives,
with a focus on safety, durability and efficiency. Eco Red Shield's protection
is part of that commitment, and can be built into your home from the start,
providing a safe and healthy foundation for many generations to come," stated
Saddletree Inc. Vice President, Joshua Peterson.

In close proximity to the charred tree line, and in the heart of Colorado
Springs residential rebuilding efforts, Eco's Team has been on the ground
talking with local contractors rebuilding homes with kiln-dried spruce,
reluctant to embrace consumer's safety first. ECOB President Steve Conboy,
along with Saddletree's Joshua Peterson are of the same mind; it's time to
educate the consumer instead of trying to convince the supply chain. As Eco's
team creates social media and educational material designed to teach local
homeowners how to ask the right questions, Saddletree Homes will physically
raise the bar for local builders with the production of their first Eco Red
Shield home.

"As we move into 2013 with the support of local CA Fire Chiefs, and with the
FDNY back East; Eco looks to the Colorado Fire and First Responder communities
as this advanced building technology is certain to create ripple-effects soon
to be experienced by all. In a profession where every second counts, Eco
defensive building assemblies and coatings embrace much more than homeowner
health and safety," stated ECOB President and CEO Steve Conboy.

About Eco Building Products, Inc.

Eco Building Products, Inc. is a manufacturer of proprietary wood products
treated with an eco-friendly proprietary chemistry that protects against fire,
mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with
ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco
Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield"
utilizing patent pending technology is the ultimate in wood protection,
preservation, and fire safety to building components constructed of wood; from
joists, beams and paneling, to floors and ceilings.

About Saddletree Inc.

Saddletree Inc. (Saddletree Homes) has been in business in Colorado Springs
and Monument, Colorado since 1994, and has completed approximately 1000 homes
in that time period. With a focus on quality and innovation, and through the
use of superior building materials and ideas; Saddletree Homes has become one
of the most recognizable Colorado Springs home builders with awards that
include Best Home Builder 2008 and numerous Parade of Homes and MAME Awards.
Please visit our website at:

Safe Harbor Statement: This press release may contain forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995 (the "Act"). In particular, when used in the preceding discussion, the
words "believes," "expects," "intends," "plans," "anticipates," or "may," and
similar conditional expressions are intended to identify forward-looking
statements within the meaning of the Act, and are subject to the safe harbor
created by the Act. Any statements made in this news release other than those
of historical fact, about an action, event or development, are forward-looking
statements. Forward looking statements involve known and unknown risks and
uncertainties, which may cause the Company's actual results in future periods
to be materially different from any future performance that may be suggested
in this release. ECOB takes no obligation to update or correct forward-looking
statements, and also takes no obligation to update or correct information
prepared by third parties.

Eco Building Products, Inc.

Phone: 1 888 Red Shld (888.733.7453)
Web Site:
Visit us on YouTube at:

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.

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